This document provides guidance for bloggers, marketers, and personalities on finding their authentic voice and developing a sustainable online presence in the wine community. It emphasizes the importance of having an obsession or passion that fuels unique and engaging content. It also stresses developing a clear vision and set of ethics that resonates through one's brand and actions. Longevity comes from committing to engagement and sharing content from the heart in a fun way that attracts a community with a common perspective. The key is blending passion, vision and values to amplify one's message in a distinct voice as the media landscape evolves.

1. VineyardVlogMedia Finding Your Inner Maverick

2. Andrew Lazorchak VineyardVlogMedia

3. welcome congratulationsyou are 1 in 22.3 million

4. Marketers bloggers personalities i am speaking to you all of us – can be better

5. here now everyone here has you would not be here otherwise

6. attention everyone here has something they are promoting lead don’t broadcast

7. basics everyone here wants respect The Economist have integrity, be genuine be someone people look up to

8. playing field we all got our own thing going on, but there’s 1 field play well w/ others this our community

9. approach the game is changing traditional media you change the game with every post

10. progression wine journalism then & now

11. Readership then Profit Content wine journalism

12. now Leadership Fun Content / Passion Community Profit this dynamic is in flux depending upon your goal wine 2.0+

13. 2.0 population we are “one” movement bloggers, photographers, vloggers, marketing, p.r., social medialites, wineries, journalists, & etc.

14. basics mavericksmake leaders

15. Make No Small Plans

17. Vision (ethos + intuition)

18. soul + brand + core (1+1+1=1)

19. amplify(info x amplification)

20. Longevity = P^X

22. Obsession (passion + fetish) What is your tic? Your turn-on? The pet-peeve that is indicative of your personality, Or business? Do you have a “tic” that makes you compulsive? If you can positively harness your peculiarities you will have never-ending content and passion. This will fuel your blog & community. Richard Simmons Quentin Tarantino

23. See Things Differently

24. Vision (radical) Hunter S. Thompson

25. Vision (illuminaries) Noam Chomsky

26. Vision (ethos + intuition) What are the fundamentals of your personality? - What “higher” intelligence are you tapping into, that is unique, provocative, and captivates an audience? Noam Chomsky Understand. Embrace. Inquire. Pioneer. Hunter S. Thompson

27. soul – brand -core

28. Soul +Brand + Core (1+1+1=1) What does your soul look like? What is your core? What are your ethics? You & your brand must resonate with one message. Your actions online, in comments, in-person, and your community’s comments about you. You are - what people think you are.

29. amplify

30. Digital Manifesting (1^X) (information x amplification) make yourself bigger

31. Digital Manifesting (1^X) (1^X)

32. longevity

33. committing (engagement) it’s your decision to blog. people expect you to be a flash in the pan. as your identity and voice emerges, you will find your balance. keep it from the heart. keep it FUN!

34. Finding Your Inner Maverick you are your blog. blog like no one is reading. it’s about you & your perspective. thoughts & actions make a community. attract by intiative. “If you build it, they will come.” Ray Kinsella

35. thank you @WineSoiree info@VineyardVlog.com