The document analyzes the trailer for the film Paranormal Activity. It notes that the trailer uses 51 shots over 1 minute and 46 seconds to target an audience of 15-25 year olds. It employs diegetic dialogue and a slow, non-diegetic soundtrack to create tension and fear without showing the supernatural threat. The trailer leaves the audience in suspense at the end to create interest in the film and establish it as one of the scariest movies, helping it become very profitable.

1. Paranormal Activity Trailer
Analysis

2. Paranormal Activity Trailer
Analysis
-1 minute 46 and 51 shots
- supernatural horror
-“somebodies here, I feel them breathing on me.” (hints at the idea
of ghosts)
-The audience is targeted at 15-25 though the use of young adults
-fade in/out transition is used 6 times between shots when the
camera is viewing the audience,

3. Paranormal Activity Trailer
Analysis
-The majority of the sound is diegetic dialogue
-diegetic dialogue of“windows are locked, doors are locked, alarm
is on” could create a false sense of assurance for the viewers
giving off the impression that the family are safe.
-The diegetic dialogue of 'screaming' is used with long shots of the
audience to show their fear, the diegetic dialogue “if you do try to
play games with it, thats inviting it in” is followed by silence,
-Slow paced, Non Diegetic soundtrack is used at the start to
resemble a heart beat, emphasising intensity.

4. Paranormal Activity Trailer
Analysis
-characters as a couple living in a possible haunted house
-both characters to be early to mid 20's which is part of the target
audience.'
-POV shot linking with diegetic dialogue “there's footsteps in but
there's no footsteps out” scares the characters, which in turn
makes the audience feel scared.

5. Paranormal Activity Trailer
Analysis
-code of enigma created by never showing the 'ghost, demon or
poltergeist'
-trailer ends on a female character being thrown across the room
into the camera, which leaves the audience in suspense
-main title being “experience it for yourself” linked with non
diegetic sounds of loud bangs and crashes, this, and the titles of
“one of the scariest movies of all time” establish the mood and
the very high expectations of the film.

6. Paranormal Activity Trailer
Analysis
-camera shots and angles most commonly used in trailers are
often the most important ones
- don't have to be in order of the film a common shot will be an
establishing shot at the start of trailers to set the scene,
-mise-en-scene costructed in trailers often in regards to their
genres

7. Paranormal Activity Trailer
Analysis
-film studio used the trailer to market its product to gain an
audience, people aren't likely to see a film unless they've had a
'preview' beforehand,
-trailer is a great way to gain a potential audience, the trailer will
be shown before other films of the similar genre or similar age
bracket to appeal to the target audience.
-film trailer was a high success in targeting an audience with a
whole franchise of 1-4 and a fifth announced, it's one of the most
profitable films ever, earning $194 million worldwide.

8. Paranormal Activity Trailer
Analysis
Codes and conventions:
- Studio information,
- Slow pace, gradually speeding up
- Title of the film,
- No mention of actors unlike other trailers
- Eerie music used
- only 1 minute 46, which is shorter than the average (2:30)

9. Paranormal Activity Trailer
Analysis
- Finished with a 'sting'
- Shots of the film are shown in a linear pattern and not in the order
of the film,
- Titles are used many times,
- British board of film classification determined the film '15'

10. Paranormal Activity Trailer
Analysis
- Finished with a 'sting'
- Shots of the film are shown in a linear pattern and not in the order
of the film,
- Titles are used many times,
- British board of film classification determined the film '15'