The original version (not shown) was 2 pages of bad layout and poorly written copy. I rewrote the copy, applied the trade show's branding and used information design principles in conjunction with a redesigned layout to create what you see here.

1. ADVERTISING SPECIFICATIONS
Call today to find out how to generate
instant leads with online advertising!
Visit our Web sites at www.techgov.com
and www.key3media.com.
Half Page (B/W)
CDN $1,800
7" w x 5" h
Half Page (4/C)
CDN $2,650
7" w x 5" h
Full Page (B/W)
CDN $2,750
7" w x 9 3/4" h
Full Page (4/C)
CDN $3,650
7" w x 9 3/4" h
Publication Name
Show Guide and Event Schedule
Issue and Closing Dates
One edition will be published.
Space Rates Effective . . .June, 2002
Space closing . . . . .August 16, 2002
Materials due . . . . .August 23, 2002
Mechanical Information
Size Specifications
Publication
trim size . . . . . . . .8" w x 10-3/4" h
Single page
live copy area . . . . . .7" w x 9-3/4" h
(1/2" safety from trim)
Single page
bleed size . . . . .8-1/2" w x 11-1/4" h
(1/4" bleed allowance)
Bleeds are acceptable at no extra
charge; provide a 1/4" safety on all
sides. Booth numbers subject to
change; avoid placement within a
screened area. A booth number will be
pubset for your ad at your request.
Professional Development Forum: October 7–10, 2002
GTEC Exhibition: October 8–9, 2002
Ottawa Congress Centre and Westin Hotel • Ottawa, Ontario
including
Copyright © 2002 Key3Media Events, Inc., 117 Kendrick Street,
Suite 600, Needham, MA 02494. All Rights Reserved.
Key3Media, Technology in Government Week, GTEC, and associ-
ated design marks and logos are trademarks owned or used
under license by Key3Media Events, Inc., and may be registered
in the United States and other countries. Other names men-
tioned may be trademarks of their respective owners.
For Technology in
Government Week
Advertising Information
Please contact:
Claire Mills
clairem@coltermangroup.com
613-731-9851
Preferred Source
Materials
Platform: Mac only.
CMYK only: Do not send RGB files, or
PICT files. RGB images need to be
converted to CMYK for printing — this
can cause an unexpected color shift
so it’s best you do this before submit-
ting the file so you can assess the
resulting color differences. All images
should be 300 dpi. Line art should be
scanned at 2400 dpi.
EPS files: Illustrator or Freehand EPS
(type converted to outlines)
TIFF files: For TIFs, do not use LZW
compression.
No PostScript (.PS) or PDF files.
Fonts: Supply all fonts used including
fonts used in EPS files.
Graphics: Supply all graphics including
those embedded in EPS files.
Collect for Output: For best results,
use FlightCheck to collect your files for
output. This will collect all the neces-
sary files as well as all the fonts
(including fonts used in EPS files).
Laser Copy: You MUST supply color
lasers as a go by.
Media: Supply files on Zip disks or CD.
Shipping Instructions
Artwork should be sent in packaging pro-
viding maximum protection by some
method of insurable, traceable delivery
(i.e., Express Mail, Federal Express, etc.).
Ship all artwork and refer all produc-
tion questions to:
Media Products Group
Key3Media Events
Attn: Tom Brady
117 Kendrick Street, Suite 600
Needham, MA 02494 USA
781-433-5783