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HOW AKKROO IS
REVOLUTIONISING

GLOBAL EVENT STRATEGIES FOR
ENTERPRISE
EVENT DATA CAPTURE
HOW DO YOU COLLECT
YOUR LEADS?
PAPER FORMS?
DOES THAT REFLECT WELL
ON YOUR BUSINESS?
(UNLESS YOU’RE A PAPER MILL, PROBABLY NOT)
BUSINESS CARDS?
HOW MANY OF THOSE
GET LOST?
(HINT: A LOT MORE THAN YOU REALISE)
BADGE SCANNERS?
HOW DO YOU KNOW IF IT’S A
REAL LEAD?
(WITHOUT QUALIFYING INFORMATION, IT’S NOT A LEAD)
Collecting leads wasn't the problem, the quality of the
data after the event was the issue. Illegible
handwriting and incorrect email addresses rendered
some forms unusable.
Hilary Latham
Head of Marketing,Promega UK
THESE OLD METHODS
RESULT IN
MISSED OPPORTUNITIES
& LOST REVENUE
70% OF CONTACTS ARE
NOT FOLLOWED UP
MARKETING DEPARTMENTS
CANNOT MEASURE
EVENT ROI
We didn’t have an overall summary of contacts for
anyone to see or control” says Hilary. “With so many
events throughout the year, this was a key problem to
address in order to generate business and track return
on investment.
Hilary Latham
Head of Marketing,Promega UK
SOUND FAMILIAR?
WHAT DO YOU NEED?
TO BE ABLE TO MAKE MORE
INTELLIGENT DECISIONS
Identify your
best events
Demonstrate
event ROI
Find more
prospects
INCREASED EVENT DELIGHT
Stand out from
your competitors
Enhance the sales
experience
Modern approach
with your leads
ALL WITH PEACE OF MIND
The support you
need
Enterprise-level
security standards
The best
technology
SOUNDS GOOD?
THESE GUYS SEEM
TO THINK SO….
Akkroo Ltd. Ergon House, Horseferry Road, London, SW1P 2AP
United Kingdom
Will Koning
Senior Solutions Consultant
will@akkroo.com
+44 (0) 7584019087
+44 (0) 2030567702
GET IN TOUCH!

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Akkroo - Global event strategies