Google is an American multinational technology company that specializes in internet-related services and products. It has become the world's largest search engine due to its innovative products and strong engineering capabilities. The presentation provides an overview of Google's history, mission, products, revenue sources, management team, marketing strategies and CSR activities. It analyzes Google's strengths, weaknesses, opportunities and threats. The summary highlights Google's success in search, advertising, and continual innovation that has made it a leader in the internet industry.

1. NORTH SOUTH UNIVERSITY
School of Business
Introduction to business
BUS 101
Section: 26

2. PRESENTATION ON GOOGLE INC.
WELCOME
Google

3. PREPARED FOR:
Syed Asif Hossain (SYS)
Lecturer,
School of Business,
North South University.

4. PRESENTED BY:
Name ID
FARZANA MEHNAZ 142 0718 030
WILLIAM BANARJEE 142 0369 030
SHUAIB ZIBRAAN AHMED 142 0940 030
AFNAN BINTE ZAMAN 142 1633 030
IFRAHA FAIRUZ BINTE ILIAS 142 0352 030

5. Outline:
•Introduction
•Executive Summary
•Background of the company
•Industry overview
•Competitive Analysis
•Marketing strategies
•Conclusion

6. Executive summary:
• Google is an American multinational corporation
specialized on internet related service and web based
product such as search, communication and statistical
tools.
• Google has become the mostly used search engine in
the industry showing highly innovative product and
software engineering capabilities. Google has cultivated a
culture of innovation.
• Fortune Magazine and the Great Place to Work
Institute named Google the 2014
“Best Company Work For.”

7. Introduction:
In this dynamic business world there are some
business organizations who are consistently out
coming there performance. These organizations are
worldwide renowned for their goods and services.
Among them we have chosen the ‘Best Company
Work For’ 2014, Google Inc as the topic to present a
report on.

8. Background of the Company:
History:
Google began in January 1996 as a research project by Larry
Page and Sergey Brin when they were both PhD students at
Stanford University in Stanford, California. Originally, Google
ran under Stanford University's website, with the domains
google.stanford.edu and z.stanford.edu.
The domain name for Google was registered on September
15, 1997,and the company was incorporated on September
4, 1998. Year by year Google expanded. It introduced G-mail
in 2004, Google Maps and Earth in 2005, Youtube in 2006,
Android operating system in 2007, Crome in 2008 and lastly
Google Plus in 2011.

9. MISSION:
The official mission statement of Google Inc. is
"Google's mission is to organize the world's information and make it universally
accessible and useful.“
VISION:
Google’s vision is to make search engines so powerful that people would find
and understand every single thing in the world. Google believe that the most
effective, and ultimately the most profitable, way to accomplish it’s mission
is to put the needs of our users first
So there vision is to,
 provide the most relevant and useful search results possible
 provide the most relevant and useful advertising. Because, Ads should not
be an annoying interruption
 will never stop working to improve utilizing the experience, search
technology, and areas of information organization5

10. Google is a corporation. It was firstly a private corporation.
Then it was turned into a public corporation in 2004.
Form of business:
Software:
Android Chrome Google map Picasa
Hardware:
Nexus
phone
Chrome
book
Google glass Google
driverless
car
Product and services offered:

11. Internet related service:
Google search G-mail Google drive Youtube
Others:
Google fiber Google earth Ad word Google public
DNS

12. Customer Base:
Google has huge number of customer worldwide. Mainly those
who use Google as the ISP are the customers of Google. Again
the users of their software, hardware and services are their
customers
Market in which Google is operating:
Google is incorporated in USA .But it is operating around the world.

13. Sources of revenue & Profitability
95% of revenue comes from advertisement. And the rest 5% comes from
other sources.
Revenue
• US$ 59.825 billion(2013)
• US$ 50.175 billion(2012)
Operating income
• US$ 13.966 billion(2013)
• US$ 12.76 billion (2012)

15. Industry Overview:
The Industry:
The industry Google Inc belongs to is the Internet Service Provider
(ISP). The search industry is an ecosystem with a number of
different companies and related technologies that together
provide complete solutions for intranet and customer-facing
content search. It is a fact that, most search engines use very
similar technologies. They all have features that support customers
across a broad range of requirements.
But here are some the companies that we feel are strongest in the
field and who are the major competitors for Google Inc.

16. Major Competitors:
Amazon
Amazon with its Kindle e-book reader is one of the leaders in
e-book reader’s market
Mozilla
Mozilla has shown intent to kick Google out from its default
search engine status Mozilla is now eyeing to get a deal with
Microsoft to make Bing as its default search engine in Firefox.
Yahoo
Google’s biggest competitors besides Microsoft is Yahoo Yahoo
made some improvements by integrating search with its rich
content Users can watch videos or stream music straight from
the Yahoo search results page.

17. COMPETITIVE ANALYSIS:
SWOT:
Strength-S
1.Open source products and services
2.Quality and customer experience are the
primary objects
3.Financial situation
4.Access to the widest group of internet users
worldwide
5.Strong patents portfolio
6.Product integration
7.Culture of innovation
Weaknesses-W
1.Relies on one source of income
2.Unprofitable products
3.Patent litigations
Opportunities-O
1.Growing number of mobile internet users
2.Obtaining patents through acquisitions
3.Driverless electronic cars
4.Growing into electronics industry
5.Google fiber cables
Threats-T
1.Growing number of mobile internet users
2.Unprofitable products
3.EU antitrust laws
4.Competition from Microsoft
SWOT

18. Board of Directors
CFO
Chief
Business
Officer
CEO
Public
Communic
ation
Officer
Development
and legal
Officer
Manager
Officer
Economist Accountant
Treasurer Financier
Organizational Chart:

19. Responsible Personnel in Management:
Larry Page and Sergey Brin founded Google in September 1998. Since then, the
company has grown to more than 40,000 employees worldwide, with a
management team that represents some of the most experienced technology
professionals in the industry.
• Executive Officers
• Senior Leadership
• Board of Directors
Executive officers:
.Larry Page
CEO and Co-Founder
Eric E. Schemidt
Executive Chairman
Sergey Brin
Co-Founder
Nikesh Arora
SVP and Chief Business
Officer
Patrick Pichette
CFO and
SeniorVive President
David C. Drummond
SVP, Corporate Development
and Chief Legal Officer

20. Board of Directors:
 Larry Page, CEO
 Sergey Brin, Co-Founder
 Eric E. Schmidt, Executive Chairman
 Diane B. Greene
 L. John Doerr
 John L. Hennessy
 Ann Mather
 Alan R. Mulally
 Paul S. Otellini
 K. Ram Shriram
 Shirley M. Tilghman
Senior Leadership:
• Alan Eustace
• Amit Singhal
• Craig Barratt
• Lorraine Twohill
• Salar Kamangar
• Sridhar Ramaswamy
• Sundar Pichai
• Susan Wojcicki
• Urs Hölzle

21. Core Competencies:
Google Inc has a core competence in software engineering, content
indexing and maintaining scalable hardware infrastructure. Google also
owns few core products. The core competence has facilitated Google Inc
to enter to wild variety markets and have created competitive
advantages in short and long term.

22. Departmentalization:
Google is departmentalized according to the product and
service it is providing to the customers.

23. CSR:
Google Inc commits to invest $200 million in a wind farm which can generate
over 2 GW power to supply among several elementary schools in west Texas.
Coach Art , supporting children with life-threatening illnesses has seen a (60-
70)% increase in volunteers
In the earthquake in China, Google Grant also supported the China Red Cross,
China Charity Federation, China Youth Development Foundation, China Children
and Teenager’s Fund and other organizations with free in-kind advertising of
over 6 million RMB
Google has also partnered with Mercy Corps , Save the Children, Doctors
without Borders and other organizations to support the quake victims for the
next 2-3 years, focusing especially on rebuilding, rehabilitating, and retraining.
Google Grants also promoted animal rights and literacy to abandoned children
and HIV education.
The US Fund for UNICEF’s e-commerce site, Shop UNICEF, has experienced a 43
percent increase in sales over the previous year.

24. Marketing Strategy:
Google started with a set of few intelligent rules. Growing from there, it
has developed into a new business, which has made it the world's largest
search engine
They use the power of less which gives us a clean, simple, and
interference free search page.
They have posted no ads on the website, which is proven as a impressive
way to make users happy and to make sure they are coming back as they
get exactly what they want.
Google offers information from reliable sources nearly every time.
Google is that they offer the zero risk free entry policy.
Google uses the power of the vision.
Google has a pay-per-click concept, every time you click on it, they get
money, but not from the searcher but from the site owners, for whom he
are looking for.

25. Conclusion:
Considering above we can say that Google is a mix of excellent marketing
ideas, smart choices, great advisory and culture of innovation which make
them a great provider of quality products and highlight them as a promising
performer showing wide variety in the market. Google was not the first
devise for searching or email or advertisements. But its market leadership
was due to the fact that it did all of those things better than others. So it can
easily be estimated that, the strategy which Google Inc follows is leading it
towards the pinnacle of success and helping it to be the most established
player in ISP industry.