If you have ever wondered how come you see an ad for a website that you recently visited, then this presentation is for you. This presentation, which was made based on materials Google provided me as a Google AdWords Partner, walks through the HOW and the WHY of remarketing advertising campaigns. A lot of clients ask me the same question: how come I often see an ad for a website after I visit that website, and how can I make my own ads

1. Will
Marlow,
LLC
INTRO
TO
GOOGLE
REMARKETING
HOW
TO
MAKE
YOUR
ADS
FOLLOW
PEOPLE
AROUND
THE
INTERWEBS

2. What is Remarke;ng?
Ø Remarke1ng
allows
you
to
reach
people
who
previously
visited
your
website,
but
who
did
NOT
convert
on
their
last
visit,
or
who
might
convert
again.
For
example,
you
can
target
customers
who
visited
your
“contact”
page
but
who
didn’t
contact
you,
or
who
viewed
your
execu1ve
bios
but
didn’t
make
a
phone
call.
You
can
show
them
these
messages
as
they
browse
related
sites
across
the
Google
Display
Network.
Typically,
we
see
the
second
highest
ROI
for
Remarke1ng
campaigns
(the
highest
ROI
is
found
in
targe1ng
“branded”
keywords.
Ø
Ø
Ø
What?
Benefits
How it
works
Tips for
success
Conclusion

3. What
are
the
benefits
of
Remarke;ng?
More
relevancy,
more
leads
Remarke1ng
increases
the
relevancy
of
your
campaigns.
You're
targe1ng
the
right
people
with
the
right
message
–
the
people
who
have
visited
your
website
are
oOen
your
best
prospects
Wide
coverage
Google
Display
Network
reaches
hundreds
of
millions
of
prospects
daily
Give
liM
to
other
marke;ng
tac;cs
You
targeted
them
once,
and
this
let’s
you
“re-­‐market”
to
them
–
giving
liO
to
all
other
marke1ng
channels
Reach
your
“repeat
visitors”
People
oOen
don’t
convert
on
the
first
visit
to
a
website,
which
is
why
remarke1ng
is
so
powerful
–
help
them
find
you
a
second
or
third
1me.
What?
Benefits
How it
works
Tips for
success
Conclusion

4. How does it work?
A user visits your
website
Google places a
“cookie” in this user’s
browser to show they
visited your website
The user leaves your
website and navigates
through other websites
The “cookie” triggers
your ad to show on
these GDN sites.
Voila.
Your
ad
is
following
people
around.
What?
Benefits
How it
works
Tips for
success
Conclusion

5. Your audience before Remarketing.
Ø People
are
searching
the
internet
for
products
and
services
Ø They
benchmark
and
compare
during
the
buying
process,
so
it’s
important
to
ensure
you
have
a
presence
when
they
do
so
What?
Benefits
How it
works
Tips for
success
Conclusion

6. Your audience after Remarketing.
Ø You
can
target
people
who
have
previously
visited
your
website
but
not
performed
a
desired
ac1on.
Your
ad
will
be
shown
if
you
win
the
ad
auc1on
(just
like
your
ads
on
Google
Search)
For
each
new
site
they
visit
they
are
served
your
ad
again
-­‐
reminding
them
of
your
business
as
they
con1nue
to
browse
the
web
Ø
What?
Benefits
How it
works
Tips for
success
Conclusion

7. How can I make it work for me?
Ø The
key
is
to
have
very
tac1cal
messages
–
drive
customers
to
your
website
with
an
exclusive
offer
Target
people
who
have
browsed
your
website
but
not
converted
Ø
Ø Target
customers
who
have
started
but
not
completed
an
online
form
Ø Create
loyalty
by
retarge1ng
people
for
a
few
days
or
weeks
aOer
they
have
completed
an
ac1on
on
your
website
What?
Benefits
How it
works
Tips for
success
Conclusion

8. Conclusion. Why should I use
Remarketing?
Ø
Remarke1ng
gets
results.
Ø Generally,
new
visitors
do
not
convert
on
the
first
visit
Ø Retarget
the
right
users
with
the
right
message
and
you
could
increase
conversions
What?
Benefits
How it
works
Tips for
success
Conclusion

9. Thank you.
If you want help setting up a Google Remarketing
campaign, let’s talk.
Will Marlow
will@willmarlow.com
m.
202.577.3350