43. Identify the riskiest parts!
• Product risk
– Getting the product right
• Customer risk
– Building a path to customers
• Market risk
– Building a viable business
49. Applying the meta-iteration to risks
• Product risk: Getting the product right
– First make sure you have a problem worth solving.
– Then define the smallest possible solution (MVP).
– Build and validate your MVP at small scale
(demonstrate UVP).
– Then verify it at large scale.
50. Applying the meta-iteration to risks
• Customer risk: Building a path to customers
– First identify who has the pain.
– Then narrow this down to early adopters who
really want your product now.
– It’s OK to start with outbound channels.
– But gradually build/develop scalable inbound
channels—the earlier the better.
51. Applying the meta-iteration to risks
• Market risk: Building a viable business
– Identify competition through existing alternatives
and pick a price for your solution.
– Test pricing first by measuring what customers say
(verbal commitments).
– Then test pricing by what customers do.
– Optimize your cost structure to make the business
model work.
