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1. In order to have a high page rank in search engines like
Google, many factors have to be considered. When done
properly, a website will fly high, but when disregarded or
overdone, a site will appear nowhere in searches. A good
website will have a mix of good SEO techniques, relevance
in content and ease of navigation by visitors.

2. Having a good and relevant title tag is necessary when
writing a source code. Description and keyword tags also
play an important part, but first the title tag is what search
programs look for. It helps to determine a page's
relevance. Secondly, visitors will decide whether to click
on the site depending on the title they see, therefore its
importance cannot be disputed in any way if one wants to
have the website SEO compliant. Mentioning around two
keywords in the title will be very positive; this can include
the name of the company or name of that specific page.

3. The meta tags - In SEO, there are keyword tag and
descriptive tags. Descriptive tags are important since they
are listed in search results; this is what visitors read and
will determine whether they open your site or skip to the
next. Include a few keywords in the descriptive tag, this
works well as long as "keyword stuffing" is not done, it
may cause the keywords to be ignored by search sites.

4. Use of proper heading tags will help users and search
engines to know the locations of your key points. The
main title page should use the tag as it indicates what the
page is about. The other tags like and are also
important, and all these will make it easier for the search
engine to index the website properly.

5. Alt attributes on the site images has two benefits, first in
SEO, a brief descriptive alt attribute placed with an image
adds relevance to the source code, and helps in page
indexing by search sites. Secondly, the visually impaired
visitors who use a screen reader on the internet will easily
follow what your site is about just by the descriptive alt
images. These are simple techniques that can do wonders
to the ranking and generation of inbound traffic at no
extra cost.

6. Placing title attributes on links and images is an excellent
way to optimize a website for search engines. Visitors also
find it easy since they will have a preview of what a link
contains just by pointing to it with the mouse. This is
recommended both for text and image links: at least use a
title tag or even a descriptive tag.

7. XML sitemaps, just like site navigation for visitors, will
help the search engine to navigate your website with ease.
All pages should be linked properly so that the search
engine can index it optimally to your advantage. Organize
the pages as per the priorities, dates modified, and
important pages among other important site elements.

8. Most importantly, only post relevant content on the
website. Visitors will not look at a poorly crafted site even
if it ranks high in search sites. Human beings, unlike search
engines, cannot be hoodwinked that easily. You have to
provide informative content that relates to your mission
well.

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