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A Tour of
WhatsWhat.me (Beta)


                      1
Our Mission
We embrace the belief that today’s youth will benefit from
being prepared for the challenges and opportunities of the
digital world, and are dedicated to protecting children and
teaching them how to make intelligent, safe and appropriate
choices every time they go online. We foster an age-
appropriate, “no-bullying allowed” community while teaching
positive online behavior and related life skills.




                                                              2
Nav Bar with link to our
               separate Parent Resource
               Center




                               Safe, Secure, “Kids-
Parental OK and webcam
                               only”
 for “MeKey” required




WWW.WHATSWHAT.ME(BETA) HOMEPAGE                       3
The MeKey Secure
  Login Process


                   4
Authentic ID: MeKey matches
Web Cam & Biometric Facial              child’s unique facial features at
Recognition Technology                  every login using patent-pending
                                        technology.




                                                          Photos are
                                                          encrypted and
                                                          stored on state-of-
                  Professional Human
                                                          the-art, secure
                  Moderators: Ensures
                                                          servers
                  site is “Kids Only”

                                                                      5
The MePage



             6
Watch Videos!                   Earn MePoints &
                              Play Games!                     Win Prizes!
                              Take Polls!



  Create/Join
  Age-appropriate Groups
                                                                    Message
                                                                    Friends!

                                    Always Age-appropriate!
                                    “Friending” only occurs within one grade
                                    level unless you, as the Parent, approve.




Share Photos
(all photos are moderated!)



                                                                                7
“Show It” Button gives child
                                      discretion
                                      as to what other users can post on
  “Report It” Button gives child a    their wall
  means to report bullying behavior




No Bullying Allowed: “Show it” & “Report it”                               8
Kid-friendly, Fun Features




                             9
All videos get reviewed by a
The Videos page is where         Moderator prior to posting.
members show off their talent!




                                                                10
Coming soon! The ability for
The Games page features a grow
  The Games page provides a         kids to view leader boards for
  quickly-growing variety of age-   scores, etc.
  appropriate social games.




                                                             11
Here, members get the
The What’s Up page is the social hub   latest peer status updates,
of the site, and keeps children        find out “Who’s New” and
connected.                             more!




                                                                     12
Groups provide a meaningful way for
    child self-expression




.
                      All groups are created by the children,
                      and must be approved by a Moderator
                      prior to going live.




                                                                13
Human Moderation:
“Teachable Moments”


                      14
Partnership Approach to Moderation
 Moderation Director
 - Oversees moderation
 - Coaches moderators to strike a balance with violations/consequences
 - Manages any escalated issues
 - School Teacher




 Professional Moderation Company: eModeration
 - Moderators monitor the site for any violations
 - Moderators communicate with users and parents re: violations/
 consequences
 - Review/manage any escalated issues with the Moderation Director
 - Leading international provider of outsourced community management and
 user generated content moderation services for US Fortune 500 and top UK
 based content providers.




                                                                            15
Moderate user content,
           Professional Human Moderators               photos and reported
                                                       messages


                                                      Carefully crafted user
            Moderators instruct site                  messages
            user re good behavior



                                       Moderation Director works
                                       collaboratively with Internet Safety
Ensures no adults log in to            Director, to ensure the best practices
site                                   are in place.




                  Keeping Kids Safe!                                            16
Anti-cyberbullying Policies   17
Thank You!

             18

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Tour the WhatsWhat.me Site

  • 2. Our Mission We embrace the belief that today’s youth will benefit from being prepared for the challenges and opportunities of the digital world, and are dedicated to protecting children and teaching them how to make intelligent, safe and appropriate choices every time they go online. We foster an age- appropriate, “no-bullying allowed” community while teaching positive online behavior and related life skills. 2
  • 3. Nav Bar with link to our separate Parent Resource Center Safe, Secure, “Kids- Parental OK and webcam only” for “MeKey” required WWW.WHATSWHAT.ME(BETA) HOMEPAGE 3
  • 4. The MeKey Secure Login Process 4
  • 5. Authentic ID: MeKey matches Web Cam & Biometric Facial child’s unique facial features at Recognition Technology every login using patent-pending technology. Photos are encrypted and stored on state-of- Professional Human the-art, secure Moderators: Ensures servers site is “Kids Only” 5
  • 7. Watch Videos! Earn MePoints & Play Games! Win Prizes! Take Polls! Create/Join Age-appropriate Groups Message Friends! Always Age-appropriate! “Friending” only occurs within one grade level unless you, as the Parent, approve. Share Photos (all photos are moderated!) 7
  • 8. “Show It” Button gives child discretion as to what other users can post on “Report It” Button gives child a their wall means to report bullying behavior No Bullying Allowed: “Show it” & “Report it” 8
  • 10. All videos get reviewed by a The Videos page is where Moderator prior to posting. members show off their talent! 10
  • 11. Coming soon! The ability for The Games page features a grow The Games page provides a kids to view leader boards for quickly-growing variety of age- scores, etc. appropriate social games. 11
  • 12. Here, members get the The What’s Up page is the social hub latest peer status updates, of the site, and keeps children find out “Who’s New” and connected. more! 12
  • 13. Groups provide a meaningful way for child self-expression . All groups are created by the children, and must be approved by a Moderator prior to going live. 13
  • 15. Partnership Approach to Moderation Moderation Director - Oversees moderation - Coaches moderators to strike a balance with violations/consequences - Manages any escalated issues - School Teacher Professional Moderation Company: eModeration - Moderators monitor the site for any violations - Moderators communicate with users and parents re: violations/ consequences - Review/manage any escalated issues with the Moderation Director - Leading international provider of outsourced community management and user generated content moderation services for US Fortune 500 and top UK based content providers. 15
  • 16. Moderate user content, Professional Human Moderators photos and reported messages Carefully crafted user Moderators instruct site messages user re good behavior Moderation Director works collaboratively with Internet Safety Ensures no adults log in to Director, to ensure the best practices site are in place. Keeping Kids Safe! 16