Inbound Marketing to Grow Your Business: Actionable steps businesses can use to take advantage of modern, inbound marketing techniques by optimizing their websites to get found by more prospects and converting higher percentages of these prospects into paying customers.

1. Ac! 1
Foundation
Brian Halligan
CEO & Founder
Hubspot

2. Brian Halligan
@bhalligan
Massive Marketing Momentum

3. Outbound v Inbound Marketing
6 Steps To Viral Growth
Inbound Marketing Machinery

4. Traditional Marketing

5. Traditional Marketing Is Dead
800-555-1234
!
Annoying!
Salesperson!

6. The Market Is Here Now

7. Transformation
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email Lists • Viral Videos
• Print/radio ads • Freemium
• Traditional PR • Trials
6

8. @bhalligan

9. OWN

10. !"#$%&'(#) )*)) !"#$%&'(# ******************)
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3'$)3'4)5.6'78%.#) )*)) 0'$*0'1*!"#$%&'(# ******************2

11. 6 Steps To Viral Growth

12. Step 1
http://www.youtube.com/watch?v=4-lGe5MnBlY

14. Step 2
• 8 Marketing Tips From An Olympic
Gold Medalist
• Vs
• Colleen’s Tuesday AM Thoughts

15. Blogosphere Virality
Source: Data from the Science of Blogging - http://bit.ly/ezRm8w

16. Twitter Virality
Source: Data from the Science of Blogging - http://bit.ly/ezRm8w

17. Step 3

18. Step 4
• Valuable
• Easy
• Prominent
• Action Oriented

19. Step 5

20. Step 6

21. Inbound Marketing Machinery

22. Modern Marketing System
Blog Cmmty Paid SEO Social Freemium
HubSpot Landing Page
Leads
Scoring
Un-Qualified
Leads
Nurturing
Qualified
Leads
Did not buy
Demos / Customers

23. Modern Marketing Org
Marketing
Get Found
Freemium Convert Partners Evangelist
Content
R Burnes D Zarrella J Hopkins P Caputa K Knipp
R Corliss E Hebert E Mirman C Ortenberg

28. Leads SLA Drives Sales Hire

29. Measure Often. Evolve Fast

31. Donʼt Dip Your Toe In The
Water.

32. Jump in ALL THE WAY.

34. 4,000
Customers
Q1 2007 Q3 2010

35. Thank You!
“If you wait until there is another case study
in your industry, you will be too late”
- Seth Godin