The latest on Chevrolet's All-New Small Car! The 2012 Chevrolet Sonic is Here Now!

1. SONIC NOW
THE LATEST ON CHEVROLET'S ALL–NEW SMALL CAR.
WEEK OF AUGUST 15, 2011
PRESS REVIEWS UNDERSCORE
DEMO DRIVE IMPORTANCE
The automotive press recently had their first
spins in the 2012 Hyundai Accent and 2012
Nissan Versa. Below is a sampling of what
they had to say. It’s further proof that hosting
a “Dare to Compare” event is a smart way
to highlight Sonic’s ride and handling
benefits and create sales opportunities
for your dealership.
2012 Hyundai Accent
“ In the manual transmission model I was
driving, I hit a momentary dead spot in
acceleration just after an upshift from,
say, second to third gear.”
— Jerry Edgerton, CBS
MoneyWatch.com, July 22, 2011
“ Around town, we found the ride quality
to be on the harder side, though what
felt like under-damped shocks exposed
themselves over some big dips —
the suspension took its time composing
itself after it began to cycle up and down.”
— Benson Kong, Motor Trend,
July 13, 2011
2012 Nissan Versa
“ The most notable characteristic of the
DARE TO COMPARE
driving experience was that it had little
USE COMPETITIVE TEST DRIVES TO DEMONSTRATE
character at all …”
IT’S MORE FUN BEHIND THE WHEEL OF A SONIC.
— Julie Alvin, Autoweek, July 14, 2011 Sure, you can tell customers that Sonic is the most fun-to-drive small car —
but why not just let them find out for themselves? You can do that by hosting a
“ It’s noisy under hard acceleration …” Sonic “Dare to Compare” test-drive event at your dealership this November.
— Annette McLeod, Postmedia News, The event encourages customers to come out and drive Sonic, then drive the
July 21, 2011 competition — Ford Fiesta, Honda Fit, Nissan Versa and Hyundai Accent —
to see firsthand why the all-new Chevrolet small-car entry is the clear choice.
“ Any push of the right foot is met with
coarse and vocal protestations, and this is Drives can be done on public roads, on a closed course on your dealership
never a fast car.” property or in a large parking lot somewhere in your community. You can
even do a comparison activity with static Chevrolet and competitive displays
— Bengt Halvorson,
in your dealership.
TheCarConnection.com, July 15, 2011
Watch gmprograminfo.com for more details on the Sonic “Dare to Compare”
“ If you like your economy cars with a program, including how to secure competitive vehicles and the best ways to
pinch of driving excitement, you’ll have promote your test-drive opportunities.
to go to another dealership.”
May the best car win — and we’re sure Sonic will.
— Jason Allan, KBB.com, July 27, 2011

2. SONIC VS. ACCENT:
IS THERE REALLY ANY COMPARISON?
Production of the all-new Chevrolet Sonic is underway, and Hyundai had better
be on notice. The high-volume 2012 Sonic 2LT with the Connectivity Plus Cruise
NEW SONIC FACEBOOK Package comes standard with features like OnStar® Directions & Connections®
with Turn-by-Turn Navigation, outside heated mirrors and hill-hold technology
PAGE COMING SOON — none of which are available on the 2012 Accent SE. Plus, it’s priced several
hundred dollars less. Here’s a closer look at how the two compare:
Sonic is giving you good reason
to surf the Web at work: its new 2012 Chevrolet
Facebook page will launch later this Sonic 2LT with the
month — and it’ll be loaded with Connectivity Plus 2012 Hyundai
Base Models Cruise Package Accent SE
resources that will help you and your
customers become acquainted with Engine 1.8L ECOTEC® 1.6L I-4
the all-new small car. Horsepower (hp) 138 138
Torque (lb.-ft.) 125 123
Look for vehicle feature highlights,
real-time responses to questions, Passenger volume (cu. ft.) 90.4 89.7
in-depth videos — including a series Rear legroom (in.) 34.6 33.3
featuring Chevy engineers taking Cargo volume (cu. ft.) 14 13.7
Sonic out for an extreme real-world Standard air bags 10 6
road test — and more. Front and rear floor mats Standard Optional
Give it a look, and check back often OnStar Directions & Standard Not Available
Connections with
for updates.
Turn-by-Turn Navigation
(six-month subscription)
Daytime Running Lamps Standard Not Available
Hill-hold technology Standard Not Available
Heated outside mirrors Standard Not Available
Driver seat armrest Standard Not Available
2012 SONIC LAUNCH Temperature sensor Standard Not Available
BANNERS NOW AVAILABLE MSRP including destination $17,290 $17,555
Promote the arrival of the 2012 Sonic
at your dealership with attention-
grabbing banners.
Order the banners online from GM
Brand Focused Merchandising, or
download the order form from the
Marketing link in the Sonic section
on GMLaunch.com and then fax the
completed form to GM Brand Focused
Merchandising Program Headquarters
at 800-443-7489.
But hurry, orders are due Sept. 6, 2011.
Banners will be delivered in October.

3. SONIC LAUNCH CALENDAR
July– Sonic Prize Program on
October Chevrolet ProductSource
August Full Sonic training
live on Chevrolet
ProductSource
Sept. 6 Web visualizer live on
Chevrolet.com
Sept. 6 Sonic in-market training
enrollment begins
Sept. 19–23 National media drive
(embargo lifts Sept. 19)
Sept. 27 New Sonic site and
build-your-own tool
live on Chevrolet.com
HOLD THAT HILL
Late 12-page advertorial NEW SONIC TECHNOLOGY FREES DRIVERS TO LET GO OF THE BRAKE.
September in the October issue
We’ve all needed an extra hand at one time or another, but what about an extra foot?
of AUTOMOBILE
The 2012 Chevy Sonic offers just that, with standard hill-hold technology on all
Magazine
manual transmission models that lets drivers get started without rolling backward
October First cars arrive in or forward.
dealerships
While automakers typically debut this type of cutting-edge technology on luxury
October Catalogs and POS models and gradually filter it down to mainstream vehicles, Chevrolet is taking the
materials arrive in
opposite approach, instead introducing hill-hold technology on Sonic.
dealerships
In a Sonic equipped with hill-hold,
October In-market training
a pitch sensor detects the tilt of
meetings begin
the body when the car is stopped
October Webcast: Selling Sonic on a slope and sends a signal
Competitive Comparison to the stability control system.
HILL-HOLD TECHNOLOGY
WHILE ON A HILL, THE 2012 CHEVROLET SONIC HOLDS
October Web course: Sonic Selling This triggers the electronically
THE BRAKE FOR YOU SO YOU DONʼT ROLL DOWN.
Skills controlled brake hardware to keep
October– 38-city live retail
the wheels clamped for up to two 00 Seconds
seconds after the driver releases Clutch & Brake
November training tour ENGAGED
the brake pedal.
Mid- National advertising
October begins (digital launch) “It will retain the braking force that
Nov. 1–4 SEMA
the driver applied with the chassis 02 Seconds
control system and hold the vehicle Clutch
ENGAGED
November Dare to Compare events in place,” says John Buttermore,
lead development engineer for
November In-dealership
the Sonic. “That’s long enough
training begins
for the driver to safely apply the 03 Seconds
Accelerator
Q1 2012 National advertising accelerator and let out the clutch ENGAGED
begins (TV launch) for a smooth start, always heading
in the right direction.”

4. A REAL MARKET VALUE
CRUZE POWER AT THE SONIC IS COMPETITIVELY PRICED IN THE SMALL-CAR SEGMENT.
SONIC PRICE Here’s how the high-volume 2012 Sonic LT with automatic transmission and
the Connectivity Plus Cruise Package compares pricewise to a 2012 Ford Fiesta
The same two efficient, power-dense,
SE automatic with Rapid Spec 230A and a 2012 Hyundai Accent automatic with
small-displacement engines used in the Premium Equipment Package. According to JD Power PIN data for July 2011
the Chevrolet Cruze — the ECOTEC CYTD, the average vehicle price of a small car is more than $17,000, making the
1.8L and ECOTEC 1.4L turbo — power 2LT with the Connectivity Plus Cruise Package just what the customer will be
Sonic. But with Sonic, they’re in a looking for.
smaller, lighter package for a more
fun-to-drive feel, a rarity in the $19,000
small-car segment. $17,000 $17,290 $17,220 $17,225
The available 1.4L turbo engine , the 4-Door $15,000
$14,495 $13,995
$14,955
more fuel efficient of the two engines, $13,000
gets an estimated 138 horsepower — Sonic Fiesta Accent
18 horsepower more than Ford Fiesta— $19,000
and 148 lb.-ft. of torque from 1850 $18,090 $17,880 $17,755
$17,000
rpm to 4900 rpm. The wide rpm range $15,395 $16,295
for the maximum torque — a specific 5-Door $15,000 $15,355
$13,000
trait of turbocharged engines — helps
the engine deliver a better driving Sonic Fiesta Accent
experience and performance. Base MSRP with DFC Comparably Equipped MSRP
Plus, premium design elements,
such as an electronically controlled
thermostat and dual overhead cams
with variable valve timing, give the
engine world-class smoothness
and durability.
The standard 1.8L engine — estimated
at 135 horsepower, along with 123 lb.-ft.
of torque at 3800 rpm — has many of
the same features of the 1.4L turbo.
It’s a low-maintenance, compact and
durable four-cylinder engine designed
for low emissions and fuel efficiency.
So no matter which engine is under the
hood of their Sonic, your customers are
guaranteed to have a great time behind
the wheel.