3. Attach great
importance to the
design and
decoration of
their house.
76% 68%
Have recently, or
will soon change
or renew the
design of one of
their rooms
4. Prefered main interior styles
20%
21%
32%
38%
60%
Classic
Eclectic
Rural
Contemporary modern
Contemporary classic
5. Top 5 most popular interior substyles
LONG ISLAND
WARM & COSY
DUTCH CHIC
DECO STYLE
SOBER RURAL
6. Eclecticism is on the rise
64% say they like more
than 3 substyles
Growing amount of different
home&deco magazines being
bought
0
1
2
3
4
5
6
2012 2016
Belgium
The Netherlands
7. Interested in the full story?
Annelies Vancoillie
+32 15 67 85 67
annelies.vancoillie@sanoma.com
Philippe Coppens
+32 15 67 85 01
philippe.coppens@sanoma.com