Overwhelmed about the future possibilities for your business and the steps you’ll need to take? Watch our archived copy of this webinar here: http://www.welchllp.com/resource-centre/videos/webinars/ On February 13th, 2014, seasoned professionals, Micheal Burch, Welch’s Managing Partner, & Peter Cleveland, CEO of Cleveland Leadership Group presented what they know to be the most effective strategic planning approaches.

1. Welcome to Today’s Webinar
The Expert Toolkit Series:
Strategic Planning 101

2. Ground Rules
Questions
Windows
Mac
Tablet
• Attendees are in listen-only mode
• This webinar is being recorded for future on-demand playback
• Your participation represents acknowledgement that we are
recording
• Tweet questions & comments to: #WelchExpert

3. Presenters
Micheal Burch, CPA, CA, CFP
Managing Partner
mburch@welchllp.com
www.welchllp.com
ca.linkedin.com/pub/micheal-burch/8/790/204
Peter Cleveland, BBA, CFE, CIRP, FCA
CEO of Cleveland Leadership Group
clevelandleadershipgroup@rogers.com
www.clevelandleadershipgroup.com
ca.linkedin.com/pub/peter-cleveland/1/9b2/b61

4. What we will cover today
• What is Strategic Planning?
• Why is Strategic Planning important & how can it help you?
• Essential tools of a good Strategic plan
• Examples of high level initiatives/goals
• Consequences of not having a Strategic Plan
• Importance of reviewing the plan regularly

5. What is Strategic Planning?
•
Definition - The process of determining
where leadership wants the organization to
be in the future & how it will get there.
•
Key Elements – Set vision, Success
Statement, Strategies, SWOT, Goals, Action
Plans
•
What does it mean to the CEO? –It
provides an agreed upon direction to align
all stakeholders

6. Why is it important?
•
Without it, the organization drifts
toward mediocrity
•
Helps align the organization in one
direction
•
Its absence encourages silos
•
Gives understanding of how one part
of the organization impacts others
•
Helps set process improvement
initiatives

7. How can it help?
• Organizationally
• Personally
o Critical Evaluation of
o How I have to change
current situation
o Clearer performance
o Creates a road Map toward
expectation
best practices & greater
o Road to rewards
success
o Tool to gauge success

8. Essential Approaches
•
Create a reflective review of the previous 3-5 years
•
Create a mutually agreed upon vision
•
Develop measurable 5 year success statement
•
Break into annual plans
•
List strategies to get there
•
Develop step-by-step action plan

9. Developing High Level Goals/Initiatives
•
Create stretch goals for revenue &
earnings growth
•
Cultural change is everything
•
What skills are missing to get there?
•
Train staff with the necessary skills to
implement the plan
•
Upgrade performance review process
•
Tie rewards to plan implementation
success

10. Consequences of No Planning
•
Organization stagnation
•
Incremental progress at best
•
Competitors pass you
•
Limits your chances of
improvement
•
Short change all stakeholders
•
Accepting the status quo

11. Importance of Regular Reviews
• Makes the plan a part of
management accountability
• Shows organization that the plan
is here to stay
• Minimizes risk of reversion
• Opportunity for remedial action

12. Recommended Reads
• ‘50 Steps to Business Success’
by Peter Cleveland
• ‘Leadership Gurus: Speak Out!’
by Adele Alfano & Kathy Glover
• ‘Strategy & the Fat Smoker’
by David Maister

13. Q&A
Micheal Burch, CPA, CA, CFP
Managing Partner
mburch@welchllp.com
www.welchllp.com
ca.linkedin.com/pub/micheal-burch/8/790/204
Peter Cleveland, BBA, CFE, CIRP, FCA
CEO of Cleveland Leadership Group
clevelandleadershipgroup@rogers.com
www.clevelandleadershipgroup.com
ca.linkedin.com/pub/peter-cleveland/1/9b2/b61