4. Open Graph @F8 April, 2010
• Replaced FB Connect
Everything becomes an
object with an identifier
Gives user info access
to websites and FB apps
Social plug ins (e.g. the
Like button)
Graph API – simple
HTML code drops, and
search
6. New Social Media Companies Are
Proliferating
VC Funding of Social Media Start-Ups
$43
$54
$43
$94
$0
$20
$40
$60
$80
$100
Q1 Q2 Q3 Q4
(inmillionsof$)
7.
8. “The web as we know it is being threatened in different ways
…… Large social-networking sites are walling off information
posted by their users from the rest of the Web”
- Tim Berners Lee, Inventor of the World Wide Web
21. Proprietary & Confidential 21
Business Imperative: Corporate Website Social Connectivity
SOCIAL WEBYOUR SITE
• One implementation
• Automatic updates
• Support for new providers
• Support for account linking
• Multiple SDKs (REST, JS, AS, Mobile)
26. Proprietary & Confidential 26
Optimizing Through Social Analytics
Overview Syndication Traffic
• Overview Report • Newsfeed Posts • Referral Traffic
• Total Connected Users • Newsfeed Posts by Provider • Referral Traffic by Provider
• New Users • Status Updates
• New Connections by Provider • Status Updates by Provider
• Influencer (iRank) Report • Messages Sent (notifications, bookmarking & email
• Demographic Report • Messages Sent by Provider
27. Proprietary & Confidential 27
SaaS Solution for Scaling Social on Corporate Websites
• Unified API Platform
• Social Plugins
• Social Analytics
• Consulting & Support
Hinweis der Redaktion
Formerly Facebook connect – Protocol system, promote site in news feed (e.g. leave a review on yalp), no more passwords, lower barrier to entry, friend data to populate content, all other social graph data,
