We help B2B marketers maximize the use of ET through strategy, messaging, and integration.
After initial knee-jerk budget cuts, data from b2b benchmarks since Q4 of ‘08 reveal that leading companies are wisely repositioning their marketing strategies and tactics – rejecting a defensive posture by still working to close deals or at least laying groundwork for future business while readying to take advantage of the upswing when it occurs.
Integration with Microsoft CRM for Triggered eMail Capability, Analytic Storing and Reporting, and Customer Data Storage Development of Triggered SMS Messaging from Microsoft CRM Through ExactTarget Online Parts Ordering eMail Templates Using Content Syndication to Deliver Secure Order Details and Dynamic Content for Personalization Reporting with Omniture, ExactTarget and Microsoft CRM for Customer Marketing Cycle Visibility Automatic eMail Send and Customization Based on User Behavior Development of Specialized eMail Templates and Increased Use of Survey Functionality to Interact with Recipients