1. Online Marketing Best Practices Agenda Introductions Changing Marketing Landscape Hot Topics Search Engine Optimization Social Media Measuring Results Questions

2. About Us WebsiteBiz is a Results-Driven Interactive Marketing Agency Founded in 1997 Headquartered in Charlotte, NC Partial Client List: 2 CONFIDENTIAL WebsiteBiz Overview

3. What We Do Strategy and Research Online Market Research Competitive Analysis Benchmarking and ROI analysis Online Marketing Search Engine Optimization Paid Search Marketing Social Media Display Media Buying Email Marketing Web Design and Usability 3 CONFIDENTIAL WebsiteBiz Overview

5. CONFIDENTIAL Display Media Shifts Industry Snapshot % Change in ad spending 2007 vs. 2008 year over year

6. CONFIDENTIAL Search Volumes Grew in 2008 Industry Snapshot

7. CONFIDENTIAL Social Media Ad Spending Growth Industry Snapshot

8. CONFIDENTIAL Online Video Goes Mainstream Industry Snapshot

9. Top 5 Questions from B2B Marketers What are the best tactics? How to do I measure results Where do I start? How to budget $ DIY vs. Outsourcing CONFIDENTIAL WebsiteBiz ?

10. Start with the Basics Why is online marketing important to your business?

11. Marketers Doing Marketing

12. People Blocking Marketing Pop-Ups Can-Spam Act = Law

14. SEO / SEM

15. Blogging

16. Social Media

17. Free tools/trials

18. Viral videos

20. Anatomy of a Google Search Results Page CONFIDENTIAL WebsiteBiz Paid Listings (PPC) Organic Listings (SEO)

21. SEO – What and Why SEO refers to techniques that help your website rank higher in the organic/natural search results Algorithms determine ranking SEO helps more people who are looking for your product or service find you.

22. 17 CONFIDENTIAL WebsiteBiz SEO Foundation = Scalable SEO

23. What is Good SEO Content? Good Content speaks to your audience… Solves problems Answers questions Provides Information While keeping search engines “in mind”

24. Types of Good B2B Content B2B customers go online to seek knowledge and thought leadership Focus and make your content visible Blog Posts White Papers Articles Press Releases

25. Google - Keyword Research Tool

26. Where to Use Keywords in Your Content Site-wide Title tags Meta Descriptions URL Structure Product Image Tags Headlines Anchor Text Links Body Text Copy

27. Linking - Defined Inbound Links Web pages that link to you Quality & Industry Internal Links Linked pages within your site Link Anchor Text - text that is in the link “Flash” content is not linkable

28. Link Building Tips Vertical Directories (Business.com) Partners Content is king Start a blog Create a tool (Energy savings calculator) Other: viral videos, photos Press Releases Social Media

29. Types of Social Media CONFIDENTIAL Social Media Social News UGC Sites Social Networking

30. Show of Hands

31. Create a “Customer-Centric” Blog Blogs = the “Swiss Army Knife” of Social Media Strategy Wordpress.com - #1 Blog Platform for SEO Demonstrate thought leadership & offer relevant content No white papers, press releases or sales pitch Provide easy access to contact information People subscribe via RSS

34. Associations

35. Trends

37. Provide time for employee to spend on the tool

38. Coach your employees to answer questions and offer inputUsing LinkedIn for Business

39. Make Your Profile Client-Focused Choose Connections Wisely Get Connecting Use “Search” to find potential customers Give Testimonials to get them LinkedIn for Executives

41. The messages (aka tweets) are public,and you decide which accounts you want to receive messages from

42. Twitter works equally well from your desktop or mobile phoneHow Does it Work?

44. Follow industry leaders (@Dell, @Starbucks)

45. Listen for comments about you

46. Respond to comments and queries

47. Ask questions

48. Post links to things people would find interesting

49. “Retweet” messages you would like to share

50. Use a friendly, casual tone

51. Don’t spam peopleUsing Twitter for Business

52. 31 CONFIDENTIAL WebsiteBiz SEO Foundation = Scalable SEO

53. What should you track? How People arrive at your website How they navigate your website How they find information on your website How they value your website content How they respond to calls-to-action Don’t Forget to Measure Results 32 CONFIDENTIAL WebsiteBiz

54. Important B2B Calls to Action Things like… Download White Papers View a Video Read a Case Study View a Demo Register for a Webinar Subscribe to an email newsletter 33 CONFIDENTIAL WebsiteBiz

56. It works

57. It’s Intuitive

58. It’s Integrated

61. How to do I measure results

62. Where do I start?

63. How to budget $

64. DIY vs. OutsourcingCONFIDENTIAL WebsiteBiz ?

65. Time For Your Questions Thank You! Kyle Bumgardner1713 Cleveland AvenueCharlotte, NC 28203 o. 704.338.1727c. 704.813.4636 www.WebsiteBiz.com www.Marketerinsight.com Twitter: @kbsales