11. CONSUMERS
Want
information
A PRICE
COMPARISON
WEBSITE
ADVERTISERS
Want the right
consumers
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12. How it works
1. People fill in personal data and needs
2. They compare the different rates
3. If they apply, the advertiser pays for the lead
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13. Our mission
• Our business is about helping consumers sort
through the overload of information they face
when making many important purchases in
their lives. We will help consumers compare
more easily and buy more wisely through the
use of our comparison website
• To make it work in Belgium…
14. Our business model
Consumer focus Advertiser focus
Consumer Fair 80% of companies
Neutral
Honest
Transparent
15. Who are we…
• An 8 week old company with big ambitions
• To be the clear leader in the financial leads business
• With at least a 40-50% market share
• And a strong consumer image
• Founders
• Bryan Cassady
• Patrick Van Lammeren
• Wendy Wong
• Ewoud Huysmans
16. The Belgian Challenge
• Skeptical consumers
• Not used to buying financial services on line
• A small market (less € for development)
• No sites that have succeeded yet
18. What we will offer…
• Free Opportunities to • Free comparisons for your
provide information in our products
advertiser section
• Pay per click leads • Highly qualified pay per
Price similar to google click leads. Price similar to
adwords, but more direct mail, but conversion
motivated consumers rates much higher
19. The bottom line for you
• A powerful way to reach consumers when
they are interested in buying
• Lower customer acquisition costs
• A place to sell more than just the lowest price
