Social business is defined as the ability of an organisation to use its online communities to improve its performance.
Most organisations are looking for cost effective and productive ways to interact with their supporters, prospects and staff:
Increase donations by engaging donors.
Engage with members to improve membership retention and increase membership value.
Create valuable new opportunities for membership benefits with the scope for previously untapped monetisation.
Connect members where you to stay at the centre of your valuable community.
Allow your members and donors to create their own communities.
Extend your reach on a secure platform to leverage social media and drive members to your community.
Create communities where members are more involved, with the scope for mentoring and accelerated interaction and feedback.
Streamline internal and external communications across communities and groups with customisable privacy settings.
2. Agenda
• What
are
we
trying
to
achieve
and
how
can
social
media
help?
• How
do
we
choose
the
right
social
media
plaEorm?
• How
can
I
build
an
effec7ve
social
community?
• Why
is
a
social
community
important?
• How
do
I
measure
the
impact
of
my
social
work?
3. What
are
NFPs
trying
to
achieve?
Inform
Recruit
Engage
Empower
Mone7ze
4. How
can
social
media
help?
Interac7ng
Educa7ng
Connec7ng
Sharing
Subscribing
6. Selec7ng
a
Social
PlaEorm
Top
50
Highest
Income
NFPs
Source:
2011
CraigConnects
• Where
are
your
members?
• More
importantly,
where
are
your
future
members?
Don’t
forget
the
new,
up-‐
and-‐coming
plaEorms
7. Isn’t
doing
“social”
well
expensive?
Budget
Social
Success
Assump7on:
You
need
a
big
budget
to
properly
engage
with
social
media
to
make
it
work
Reality:
Budget
doesn’t
correlate
with
social
media
presence
success.
Number
of
posts
also
isn’t
success.
2011
CraigConnects
9. Adding
Value
97%
of
NFPs
say
they
always
need
new
donors
&
volunteers
but
can’t
easily
find
&
engage
those
who
want
to
help.
James
L.
Knight
Founda7on,
Soul
of
the
Community
Overall
Findings,
2010
88%
of
adults
want
to
be
involved
-‐-‐
and
-‐-‐
48%
of
adults
say
NFPs
make
it
easy
to
get
involved
Walden
University’s
2012
Social
Change
Impact
Report,
Feb-‐Mar
2012
76%
of
people
reported
helping
at
least
one
NFP
last
year,
BUT
NFPs
don’t
know
which
one,
when
or
why
James
L.
Knight
Founda7on,
Soul
of
the
Community
Overall
Findings,
2010
16. Thank
you
for
listening
For
more
informa7on,
contact
us
at:
020
8390
8899
(Yes,
we
are
a
UK
company!)
sheeraz@centrepoint.uk.com
www.centrepoint.uk.com
Conference
House
Ltd.
24
St.
Clements
Passage,
Hun7ngdon
PE29
3TP
Tel:
03707
367367