1. “7 STEPS TO A KILLER SOCIAL MEDIA
STRATEGY”
This presentation explains seven fundamental
steps to build a strong social media presence.

2. Why Invest in Social Media?
• Highly targeted reach
png
• High ROI
• Loyal customer relationship
• Increased Word-of-mouth

3. PRESENTATION
SUMMARY
01 02 03 04
LIST BUSINESS CREATE FIND SOCIAL PRIORITIZE
CUSTOMER MEDIA SOCIAL MEDIA
GOALS PERSONAS PLATFORMS TOOLS
05 06 07
BUILD ENGAGE WITH CREATE SUPER
AUDIENCE AUDIENCE FANS/FOLLOW
ERS
These seven steps according to us are absolutely essential in understanding
the core concept of how one should build a community that advocates your
brand on the social networking platforms.
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4. Step 1 : LIST BUSINESS GOALS
What am I trying to achieve using social media?
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5. STEP 2: CREATE TARGET CUSTOMER PERSONAS
• Distribute target customer into personas
• Think of what your target customer is and create personas
based on the following variables
1. Age
2. Sex
3. Relationship Status
4. Geography
5. Income group
6. Interest
• Same customer may lie in different target customer personas.
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6. STEP 2: CREATE TARGET CUSTOMER PERSONAS
18-40 yrs. Persona
Interested in :
1
Female • Shoes
(used for
• Beauty
Income group > Facebook
products
150USD ads)
• Spas
Name: Sarah Jones
Age: 31 years Experience- 5-10 yrs. Persona Senior Management
Occupation: 2
Marketing Marketing professionals (Used for
Head of ABC firm LinkedIn
Ads)
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7. STEP 3: FIND SOCIAL MEDIA PLATFORMS
Analyze STEP 2 and see where the target
MOST COMPANIES GET
customer persona is present
THIS WRONG • If Persona 1 is the Target Customer – Facebook
better option
• If Persona 2 is the Target Customer – LinkedIn
NOTE: The customer can better option
only be reached on the
basis of the information Right social media tool enables you to :
shared by the user with the • Find the target customer persona
network and the • Reach/Target that target customer persona
information shared by • A tool where the target customer persona spends a
networks with us. good amount of time
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8. STEP 4: CREATE TARGET CUSTOMER PERSONAS
A target customer persona may be using
more that one social media network
It is not possible to use all the social media
tools
Name: Sarah Jones Create a priority list of social media tools to be used based
Age: 31 years on the following
Occupation: 1. Presence of target customer persona
Marketing 2. Reach with the social media tool
Head of ABC firm 3. Resources to use social media tool
4. Budget allocated in STEP 1
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9. STEP 5: TIME TO BUILD AUDIENCE
Create an army of fans/followers!!
.
• Think why the target customer would want
to follow you?
• Create content which brings value to the
customer
.
Hit the passion points of the customer
Build an army to
Eg. A 28 year Male Indian may be passionate advocate your
about cricket this is the passion point.
brand
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10. SOCIAL MEDIA IS WORD-OF-MOUTH ON
STEROIDS
The army helps you to spread
the word globally
It helps you to reach their own
networks faster
It recommends your brand to
build trust
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11. STEP 6: ENGAGE AUDIENCE
Why Engage???
• DON’T LET THEM FORGET YOU
• TO MAKE YOUR DATA GO VIRAL!!
Video Documents
• IF YOU DON’T ENGANGE, YOU STOP APPEARING
ON THEIR NEWS FEED.
Photos Audio
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12. STEP 7 CONVERTS FANS/FOLLOWERS
to SUPER FANS/FOLLOWERS
FANS/FOLLOWERS SUPER FANS/FOLLOWERS
Encourage Update them Let them Make them feel
sharing by strong about COMPANY become your part of the
CALL-TO-ACTION NEWS ADVOCATORS COMPANY
INFO@WEBCOBBLERS.COM Twitteridname facebookidname www.yourwebsite.com Page 30/35
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13. About WEBCOBBLERS
A full service digital marketing agency, focused towards helping business houses harness the power of online and mobile
platforms. We provide holistic digital brand solutions by integrating social media, PR, search, and display advertising
channels.
WebCobblers is headed by ex-brand managers and IT consultants who are passionate about brands and brand strategy.
We are a bunch of enthusiastic brand consultants who ensure that all our work is based on sound strategic marketing
principles. Our strategic pedigree comes with over 12 years marketing and consulting experience.
.
NOIDA:
MUMBAI:
Level 5, SB Tower, Sec 16 A, Noida, UP, 201301
Raheja Centre Point, 2nd Floor, 294 CST
India
Road, Santacruz (e), Mumbai – 400098, India
Tel No: +91- 120-4804988
Tel No: +91-22 – 4243 8693 Fax: +91-22 – 4243 8711
Fax: +91-120-4804949

14. INFO@WEBCOBBLERS.COM
FACEBOOK.COM/WEBCOBBLERS
TWITTER.COM/WEBCOBBLERS
CONNECT
WITH
US
WWW.WEBCOBBLERS.COM /COMPANY/WEBCOBBLERS
YOUTUBE.COM/WEBCOBBLERS

15. Thank you!