One slide presentation on web analytics success!

1. Web analytics - Steps to success! (Or how to pick down the moon!) Knowing where quality traffic comes from gives us the ability to focus more on a given source. Quality equals converting traffic. Quantity sources tells us where the big traffic volume are. Is the biggest source also of good quality? If not, why? Most popular content tells us a lot about what kind of visitors we have on the site. Categorize the content to find patterns. Micro conversions! What type of micro conversions do we have on the site? Newsletter sign ups, rss-feeds, goal pages, time on site, pages/visit, wieved article, shared content or what? How can we improve micro conversions? A better micro conversion rate leads to a higher macro conversion rate. Check out abandonment. Easy to check out. Use of read more links when in check out process. Time between first visit-repeated visit-micro conversion-macro conversion. How many sign ups for newsletter etc. after check out process. (Customer Service) Howdo you take care of your visitors when they turned to customers, and howdo you separate the measures in analytics? Peter Isaksson – Twitter: @Webbanalys - 20100205