Motorcycle Superstore is the largest pure ecommerce retailer for motorcycles and related gear. They have embraced a culture of constant testing using Webtrends to optimize the customer experience and drive revenue. They test everything from checkout processes to content and design changes. Segmentation and targeting tools in Webtrends allow them to deliver personalized experiences across channels. Through continuous testing and optimization, they have seen significant lifts in key metrics like conversion and average order value.