SEO (search engine optimization) involves optimizing websites to increase their visibility in search engine results. It works through disciplined business practices rather than magic. The key aspects of SEO include making your website visible to search engines, creating keyword-rich content to attract relevant traffic, and generating links from other websites to boost rankings. Done effectively over time through high-quality content marketing, SEO can drive a large amount of targeted traffic with no additional advertising costs beyond the initial setup.

2. SEO -What and Why?

3. What and why of SEO

4. We won’t teach you everything about SEO Just what YOU NEED

5. What is SEO? Just what YOU NEED Your Website Here

6. SEO isn’t magic or voodoo… SEO is visibility for your website through disciplined business practices

7. Why SEO ? Customers are Searching…….. … So Direct them.

8. SEO Benefits Targeted • Pull advertising • On 24/7 • Indefinite shelf life Time is the only cost • Active buyers • Conversion tracking • Nimble

9. 3 Keys of SEO

10. 3 Keys of SEO

11. Can Google see Your Website?

12. 3 Keys of SEO

13. If You Publish They will come

14. 3 Keys of SEO

15. Links connect one website to another

16. How Search Engines read Most keyword-rich content Least important content

17. Search Engines read keywords YOU See Google Sees

18. What is SEM? Paying to be here

19. Where do people click? SEM 20% SEM 10% SEO 70%

21. Where do I publish? Use Social Media

22. Turn content into Links The lifeblood of SEO Links “vouch” for your website Quality over quantity Increase Pagerank Drives traffic

23. Keyword-rich anchor text Incorrect: • Would you like to buy a boat? Click Here Correct: • Would you like to buy a boat ?

24. User Experience • Purpose • Natural flow • Lead your buyers • Organized internal structure • Is your website easy to read, navigate and use?

25. Website Analytics • Window into your website • Track user activity • Increase conversions • Keyword data

26. The Idea Behind

27. Do In-house if your have expertise or simply Knock our Doors

28. WEBTOTAL Services Happy to Help

29. What we offer Customized Internet and Digital Media Marketing Solutions : From medium to large business with multiple products and services, our e-Marketing specialists create a customized solution that involve conceptualizing and implementing a comprehensive plan .

30. Thank You [email_address] [email_address]