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WebMobi Mobile Solutions for eCommerce
1. Solutions For eRetail Customers
WebMobi pairs rapid engine mobile app creation with powerful location detection and
a context based engagement, one of its kind notification capabilities to help make branded
mobile applications smarter, more intuitive and more engaging.
Do You Know? You
Can Reach Your
Customer 99% of the
time with most
relevant Information
through Mobile. This
is not possible
through any other
medium!
WebMobi Public
WebMobi has been selected as a finalist for Red Herring's Top 100 Asia award,
a prestigious list honouring the year’s most promising private technology
ventures from the Asian business region.
WebMobi is listen among Silicon India’s ‘Top 100 Technology Companies in the
U.S. founded and managed by Indians in the US.
2. About Us
Webmobi is a cloud-based Mobile Relationship
Management (MRM) platform that aims at
providing its users with a competitive advantage
by enhancing mobile presence. With its scalable
cross-platform application development and user-
friendly interface, WebMobi provides a fully
integrated single solution that allows both SMEs
and enterprises to easily create and deploy
customized mobile applications to engage their
audiences
We have one the most advanced Mobile App /Web
App creation Platform which can Build high
quality user interface apps with rich features at a
very affordable price.
WebMobi pairs rapid engine mobile app creation
with powerful location detection and a context
based engagement, one of its kind notification
capabilities to help make branded mobile
applications smarter, more intuitive and more
engaging.
So if you have a business which is still not mobile,
it is the right time to go now !
3. Why eRetailers Should Go Mobile
• Mobile smartphone users like — love — retail and iOS
users spent 525 percent more time on retail mobile
apps in December 2012as those users had in December
2011. Source: Flurry
• Almost half of people who own smartphones are
becoming mobile shoppers. Survey: Complete
• Your Competition Has a Mobile App: Some 83 percent
of the top retailers offer at least one mobile application,
according to IT consulting firm Cognizant.
• Mobile apps from retailers had nearly double the usage
growth as price comparison applications or purchasing
assistance applications. Source: Tech Crunch and
Flurry
• Reach your customer – Anywhere , Anytime !
• Build Customer Engagement: Understand your
customer, be more interactive, deliver customized
content. Take your Marketing Plan to next level !
4. Introducing WebMobi Mobile Relationship
Management Platform
WebMobi Public
Customer Loyalty
Programs
Marketing Campaign
Customer Engagement
Reach Anyone, Anytime,
Anywhere !
Location Based
Marketing
Push Notification
Promotions & Offers
Understand Customer
Purchasing Behaviour
Go Viral: Integrate with
FB, Twitter. Blogs.
Generate Traffic
Detailed Analytics
Mobile Relationship Management
is an innovative and efficient way
to build brand loyalty, enhance
user experience, and drive sales.
Mobile Relationship Management
is much more than just launching
impromptu campaigns.
It improves existing investments
and gives your marketing lifecycle
a substantial kick start. With the
right systems in place, MRM is a
sure fire way to get a grasp of the
each customer’s unique purchasing
tendencies and also provides ways
to capitalize on this information. It
magnifies the success of other
forms of user engagement while
pushing compelling mobile calls to
action.
5. WebMobi Retailers App
WebMobi Confidential - Do Not Distribute
Mobile App has created an entirely new channel for customers and
retailers to personally connect before, during and after
a shopping experience, and the possibilities for engagement
are endless.
Retail mobile apps can also provide the retailer an opportunity
to showcase their products via virtual shopping windows that
can be viewed on smart mobile phones. WebMobi believes that
with a proper mix of creativity and customization while developing
mobile apps, effective mobile solutions can be found to various
retailing problems.
WebMobi can built mobile apps through which customers can
now browse and pay for goods and services on their mobile
devices, request and redeem in-store coupons, check on discounts,
receive payment and balance alerts, or even compare prices directly
from their mobile. The possibilities are endless – and today’s best-in-
class retailers know this.
How WebMobi Is Changing the Retail Scenario
Technology is changing, so are your Customers. Customers
today are more demanding and want to interact with a brand
that offers an easy and convenient shopping experience across
multiple channels, and they expect a consistent experience and
level of service throughout.
The impact of mobile is huge on the retail industry. Armed with
SmartPhones, modern day shoppers carry ready information of
products in their palms. The immense development in the world
of mobile computing has forced the retail sector to respond by
coming to terms with the changed shopping scenario.
6. WebMobi Retail Apps Features
WebMobi Confidential - Do Not Distribute
• Webmobi Retail App is Much More than just a Mobile App
WebMobi’s retailer’s mobile app provides consumers with eye catching
interactive elements to help them find stores, support their purchase decision,
and facilitate customer service processes like filing rebates, optimizing offers,
and even making returns.
• Built customer Engagement:
WebMobi’s Mobile apps are like Assistance tool in your Customer’s end
providing answers to questions about a product while in-store based on a
product catalogue search or barcode scan, behind the scenes videos or customer
reviews.
• Social Network Integration
Enabling social engagement also lifts your brand to the people in a customer’s
social circle, creating new traffic generation and branding
opportunities. WebMobi can integrate your App to Social Networking sites like
FB, Twitter etc so that Brands can now include their check-ins and other store-
specific social tools in their apps that simultaneously allow the interactions to
flow out to this networking sites.
• Build Customer Loyalty
Reward your loyal customer with an app that ties their visits and purchases
to loyalty awards and uses store visit knowledge to set up feedback
opportunities by delivering surveys and bounce-back offers upon exit from a
store location.
7. WebMobi Retail Apps Features
WebMobi Confidential - Do Not Distribute
• WebMobi’s advanced Location Based and Contextual
Engagement Platform:
Integrating with WebMobi’s location based Notification engine
into your mobile app will allow you to discover when customers
are in your store’s vicinity, creating opportunities to engage the
customer with timely offers and information to drive store foot
traffic.
Equipping your mobile app with WebMobi location
detection technology allows for the automatic, personalized
delivery of messages to consumers near stores, in stores and
even as they exit locations to map time, content and incentives
together to target and augment that consumer at the right time
and place
• Generate new revenue streams through WebMobi’s scalable
cross-platform application development and user-friendly
interface.
• Integrate with existing e-commerce, web, and ERP/CRM assets,
enabling access to real-time information.
8. Why WebMobi ?
• Best and Fastest way to build app.
• Expert Development and Support team: We have
good experience in building Mobile Apps and have a
team of best in class developers from IITs and IIITs.
• Lowest in industry pricing.
• Customer Engagement Benefit your customer with
WebMobi’s intelligent and highly advanced location
and contextual engagement engine and Push
Messaging Services, you can deliver relevant
information to your customer at any place and any
time.
• Quality- Rapidly build stunning and high- quality App
with many rich features like integration to social
networking site, payment gateways, rich customized
templates, blogs, videos etc.
• Analytics – Get Detailed Analysis of your App
performance.
• Cross Platform: Webmobi cross platform
implementation enables consistent user experience
everywhere ! IOS, Android and Mobile Websites.
• Save Money and Resources: Launch it on WebMobi
Cloud and save money and resource. You don’t any IT
Infrastructure to support your App.
Do You Know ?
WebMobi has been
shortlisted among the
top 100 Tech Startup
in Asia by ―Red
Herring Asia‖ in the
year 2013 !
9. Select The Powerful Features That Your App
Needs
Dynamic App Creation
Discussion/Reviews
Scheduler/Alerts
Custom templates
User Friendly Easy to
Browse Apps
Login/Register
Custom themes
Ads Panel
Forms
Offers
10. WebMobi’s Customer Engagement Platform – Push
Messaging Services
WebMobi Public
A Push Message can create wonders for your business
Push Messages is a new channel of communication which helps brands to
directly communicate with their consumers. Push Messaging is like giving
voice to your Mobile Apps which talk to your consumer and prompt them to
take any specific action or just pass on the message to them.
Push Message appear in a pop box on your home screen of mobile apps or
in the Notification window. Done right, a good push marketing strategy can
boost app engagement significantly.
Why push matters: the second generation of apps
―The Next Version of our App requires more engaging functionality‖
―We need a way to keep customers engaged over time‖
11. Push messaging sustains customer engagement
WebMobi Public
It’s Simple! Create, Preview, Deliver and Measure
With WebMobi’s Customer Engagement Platform you can easily create a Push
Message and send it to thousands of user who have installed your Mobile App.
WebMobi’s Customer Engagement Platform provides set of rules that you can use
to build your recipient list. It even allows you to schedule your message in
advance, integrate images and videos in it.
Now, send your consumers promotional offers, coupons, news, product updates or
anything your business demands. WebMobi’s Customer Engagement Platform also
provides option of automatic triggering of Push Messages when any particular
event occurs.
For eg, a user purchases some T Shirt using your Mobile App, you can set rules to
trigger a Thank You Message on his Purchase-
All of your targeted Push Messages are delivered right to your user’s home
screens and are just a tap away.
―Dear Shopper! Thank you for
shopping with us. Get attractive
discounts on Casual wears. Click Here
to view our hottest collection‖
12. Push is the savior for apps
•540% increase in daily app opens
•3X faster response time than email
•30% increase in social sharing
(on Facebook & Twitter)
•20% increase in total mobile orders
13. Push increases the options to engage with the
customer
WebMobi Public
• Not limited to 140 characters
• Highly interactive and rich – Send Text, Videos, Images or redirect
them to a particular landing page in an App.
• Provides the user more control over what they receive, when they
receive
• Increases the places and ways to engage with the consumer
Send Deals & Coupons Track Prescriptions Promote Events
14. “The allure of push notifications is that they can be used to prompt
user to take immediate action and redirect them to information you
want to show. For Eg you can drive them to a specific page on your
Mobile App, show them video, images, survey results or anything”
WebMobi Public
Real-time Mobile Engagement to Monetization
15. Introducing WebMobi – A Real-Time Location Based
App Creation & Engagement Platform
WebMobi Public
What are the three most important data points for your customers?
Location, Location, Location.
We believe it’s essential in any architecture, because it powerfully
defines relevance.
Where are they?
What are they doing?
How often have they been there?
When were they last there?
Is it work time or family time?
Location is a marketer’s greatest asset to uncover context
for a consumer, enabling brands to tailor and time messages
appropriately. It’s what makes mobile truly mobile. WebMobi’s
platform can combine location data with other contextual
information giving brands the opportunity to truly delight customers.
For Example, a Customer arrives at your Retail store for
shopping. Send them a Push Message greeting them with their
name on their arrival and telling them about that particular
day’s offers and promotions. Based on their browsing history,
give them Information about their favourite product in store.
16. Introducing WebMobi – A Real-Time Location
Based App Creation & Engagement platform
WebMobi Messaging Features
1. Real-time location based Notifications
2. In-app messaging for personalized
communication of offers and
marketing events
3. Send coupons, custom messages,
special offers based on location and
context
4. Analytics for enhanced targeting
based on customer app usage and
behavior
5. Create personalized marketing
campaigns and promotions for target
user groups
Your Competitor are
greeting customers
and sending them real time
promotional offers
when they enter their store.
It’s the time you get Started !
17. WebMobi Push Notification Dashboard
WebMobi Public
Measure Push Notification Performance :
1. Number of Successful Push Messages Sent
2. Number of Push Messages opened
3. Goal Completion: No of times desired action triggered.
4. Get detailed analytics of Mobile Apps performance.
Set rules for choosing recipients:
Define customize rules like –
1. Send it particular set of recipients like particular department,
designation or any other groups. Create your own groups.
2. Define parameters based on actions like last opened, did not open,
open date, clicked etc.
Message Composer:
1. Create message embedding videos, images, text.
2. Create/Choose landing page for redirecting user to take a particular
desired action.
3. Schedule message and send it simultaneously.
Need Specific Dashboard to suit your Business ?
WebMobi can create Customized Push Notification Dashboard based
on your Business requirements.
18. WebMobi’s MRM Platform - Introducing 3rd Generation of
Mobile Marketing
WebMobi Public
1st Generation
1. Advent of Internet
2. Marketing Strategies:
Websites, Pop ups,Banner
Ads etc.
3. No level of Customer
Engagement.
Communication was one
way.
2nd Generation
1. Introduction of Mobile
Apps and Mobile Websites.
2. Presence of New
Channel for Marketing.
3. Easily shareable content
was main benefit.
4.Deeper and better level
of Customer Engagement
compared to Web.
3rd Generation
1. Mobile Used to
transform customer
relationships
personalization.
2. Deepening customer
relationships, using data
on location, preferences
and past engagement
behaviour to create
custom experiences
Brands that focus on relevance over reach and value over frequency
build enduring customer relationships and outpace the competition.
That’s the power of WebMobi’s Mobile Relationship Management.
WebMobi’s MRM goes beyond the creation of apps to consider a
broader, strategic approach to acquiring, converting and retaining
customers. It integrates technologies including apps, Push Messaging,
Location Based Marketing, Consumer Behavioural targeting to
understand user preferences, Understanding App Behaviour and
gaining analytics, audience targeting and many more.
19. WebMobi Public
WebMobiMRM
Platform
Analytics
Push
Message
Profile Info
Location
Based
Marketing
Behavioral
Marketing
User
Preference
In App
Behavior
Think of the time when your Marketing Team faced difficulties of
communicating personalized information to targeted group of people or
faced difficulty of effectively measuring the result of any marketing
campaign due inexistence of any clear boundary within different
targeted group of people. This made driving brand loyalty by customer
engagement a difficult task.
Now , you can rely on your Mobile App to get real time access to
Customer information like user behaviour, preferences, location, In App
analytics . Marketers gets holistic view to understand their consumer so
as Push Messaging sent to them are more relevant.
20. Push Messaging + MRM Platform: Discover Whole New
Concept of Targeting
WebMobi Public
User Preference like He
likes Reebok Shoes
Location- Under 8 KM
Radius of Store
Profile Info - Male
User type - Loyalty Card
Holder
Device info - owns
Android phone
In App Behavior -
Opened in last 1 week/
Purchased something.
Result: Targeted Set of Customers. Send
them Push Message with relevant
content.
―Dear Loyalty Program Member! We
bring You Special Discount on Reebok
Shoes. Shop Now! Use Coupon Code
DIS70‖
Integrate WebMobi MRM Platform with your Mobile App and
it will give wings to your Mobile Marketing Campaign. It
combines many layers of Customer Information to offer you
new insights for targeting right customer and thus makes your
Mobile Marketing Campaign effective.
21. Ready To Get Started ?
Find out details on pricing by email or
telephone
Email us @ support@webmobi.com
Call us @ 1-888-247-7695, +91 8884280122
Visit us @ http://www.webmobi.com
WebMobi has been shortlisted among the top 100 Tech Startup in Asia by “
Red Herring Asia” in the year 2013 !
Editor's Notes
WebMobi is the ultimate HTML5 based rapid enterprise application creation platform that empowers teams to design, develop and deploy web and native mobile apps from cloud based single integrated environment.