Social Media Marketing for Profit. Set your Social Media Marketing campaigns on the right path to succeed as a business tool. Many people jump right into Facebook, Twitter, YouTube and LinkedIn without a clear plan. They fail to produce the results they want. Learning and applying the "Seven Foundation Principles of Social Media Marketing" (c) will assure you succeed. The principles will help you answer the core Social questions "WHY should I do it" and "WHO should I be connected with?".

1. “The 7 Foundation Principles of
Social Media Marketing” ©
Ed Woods - Chief Science & Social Officer
Suncoast Marketing Partners
(727) 512-2165 ed@SuncoastMP.com
© 3/3/2010
(a PDF Slide Presentation Press PageDown)
Building Online Business Communities

2. Principle 1 – Have a Sound Purpose & Plan
Social Media Marketing is
a distinct & disciplined marketing channel
The Company’s
Vision Products
Alignment
Mission Services
Values LTV
Goals myPOD
Policies
Outbound and Inbound Strategies
Building Online Business Communities

3. Principle 2 – Construct Relationships by Design
Building Online Business Communities

4. Principle 3 – Recognize Communication Styles
• Opinion Leaders – generate information, create dialog
• Communicators – update social status to converse
• Critics – reply to posts, requests & get involved
• Collectors – bookmark sites, use RSS feeds
• Joiners –maintain profiles and visit social sites
• Spectators – read, listen, watch but do not participate
• Don’t Cares – not involved, don’t want to be
(*) Based on Forrester Research Social User Profile Ladder © updated Jan 2010
Building Online Business Communities

5. Principle 4 – Identify Communication Channels
• Facebook • email
• Twitter • blogs
• YouTube • SMS (texting)
• LinkedIn • online collaboration
• Plaxo software (like WebEx)
• Meetup
• Classmates
• Yelp
and all the plethora of channels
Building Online Business Communities

6. Principle 5 – Nurture Social Relationships
(WOMn + WOW) x L+K+T = R ©
The Social Marketing Theorem
• WOM= Word of Mouth (BNI/RI)
• n = to the power by which it is done
• WOW = Word of Web
• L = Like
• K = Know
• T = Trust
• R = Referrals / Results / Revenue (Profit)
LKTR© = LoKaToR© = BNI VCP®
www.ReferralInstitute.com, Tiffanie Kellogg, Tiffanie@ThreadArtFL.com
Building Online Business Communities

7. Principle 6 – 6 Step Engagement Strategy
1. Generate Awareness – Make a Noticeable Presence
2. Initiate Connections – Follow / Listen / Invite IiM©
3. Persuade Participation – Relevance / WII-FM
4. Create Dialog – Critics, Communicators and
Opinion Leaders
5. Steer Engagement – Through to your website
6. Maintain Trust - Loyal Customers
IiM© = InvitingIsMarketing.com
Building Online Business Communities

8. Principle 7 – Use a Customer Relationship
Conversion System (CRCS)
IMPAC
Marketing
Vortex ©
Building Online Business Communities

9. The 7 Foundation Principles
1. Have a Sound Purpose and Plan
2. Construct Relationships by Design
3. Recognize Communication Styles
4. Identify Communication Channels
5. Nurture Social Relationships (WOMn + WOW) x L+K+T = R ©
6. Operate With a 6 Step Engagement Strategy
7. Use a Customer Relationship Conversion System (CRCS)
Building Online Business Communities

10. Who is Suncoast Marketing Partners
and what else are we known for?
Building Online Business Communities

13. Thank you for watching our
Suncoast Marketing Presentation
Bob Mutzl – Chief Marketing Officer (727) 550-0654
Ed Woods - Chief Science & Technology Officer (727) 512-2165
www.SuncoastMP.com
Building Online Business Communities