A core component to the best digital asset management is metadata. This presentation covers what is metadata, effective strategies, and best practices.

1. WebDAM Solutions
http://www.webdamsolutions.com
© 2005-2011 Virtual Moment, LLC. Company Confidential

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What is metadata?
How and why is it used?
Evaluating DAMs
Developing a metadata strategy
© 2011 WebDAM Solutions

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What are you trying to achieve?
What are the challenges to meeting these
goals?
What are the steps you need to take?
© 2011 WebDAM Solutions

4. 1.
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Metadata
Effective
keywording
Structure and
organization
User adoption
© 2011 WebDAM Solutions

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Post-webinar survey
Follow us @WebDAM
Live tweet feed #webdamwebinar
WebDAM
http://www.webdamsolutions.com/
LinkedIn
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-solutions
Facebook
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© 2011 WebDAM Solutions

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The leader in digital asset management in
the cloud
Founded in 2005
Real world expertise
Implemented across industries
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Education
Travel and tourism
Entertainment
Government
Technology
Manufacturing
© 2011 WebDAM Solutions

7. 3 billion base pairs
25,000 genes

8. © 2011 WebDAM Solutions

9. What is metadata and
why do we care?
 Those DAM standards
 Considerations when
evaluating DAMs
 Developing your DAM
metadata strategy
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© 2011 WebDAM Solutions

10. © 2011 WebDAM Solutions

11. 
KNOWLEDGE
© 2011 WebDAM Solutions

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Biological metadata
 Species, disease
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Library metadata
 Title, author, subject
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Web page metadata
 Keywords, description
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Photo metadata
 Creator, keywords, location
 Top 5 Metadata Resources:
▪ http://www.webdamsolutions.com/digital-asset-management/metadata-resource/
© 2011 WebDAM Solutions

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Search
Context
Ownership
Rights management
Tracking
Preservation
Credit photometadata.org
© 2011 WebDAM Solutions

14. Descriptive
Administrative
Technical
© 2011 WebDAM Solutions

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A set of common terms and definitions in
a structured format
Covers everything from the Dewey
Decimal System to Sports news exchange
Allows systems to speak to each other in
a consistent way
Provides a mechanism for information
exchange
© 2011 WebDAM Solutions

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IPTC IIM (Legacy) – International Press
Telecommunications Council
 www.iptc.org
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IPTC Core (Adobe XMP) – Extensible
Metadata Platform
 www.adobe.com/xmp
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Exif - Exchangeable Image File Format
Dublin Core
 www.dublincore.org
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PLUS - Picture Licensing Universal System
 www.useplus.com
© 2011 WebDAM Solutions

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18. IPTC Ext
DISC
IPTC IIM
PRISM
IPTC Core
XMP PLUS
Dublin Core
XMP
EXIF
© 2011 WebDAM Solutions

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22. Which standards does the system support?
 How does the system handle metadata for
read/write/search?
 Do those standards
align with existing
tools?
 Is it customizable?
 Ease-of-use
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© 2011 WebDAM Solutions

23. DAM = Metadata Success!
© 2011 WebDAM Solutions

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Inconsistent metadata entry
Lack of metadata altogether
Lack of interoperability
Loss of track-ability
Limited search-ability
Garbage in. Garbage out.
© 2011 WebDAM Solutions

25. Metadata Strategy: A plan of
action for how you and your users
will employ metadata to
accomplish your business goals
© 2011 WebDAM Solutions

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Consider your business goals
Consider your stakeholders
Map your goals to your metadata
Develop a process
Put in on paper
Communicate!
© 2011 WebDAM Solutions

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Business goals
 What are your primary use cases?
 For each use case, who is involved and what
information is required?
 Is this a short term or long term need?
 What about the future?
 What are the assumptions? Tools or process
which CANNOT change?
© 2011 WebDAM Solutions

28. 
Stakeholders
 Who manages the metadata strategy?
 Who communicates and educates users?
 Who is creating the assets or what sources are they
coming from?
 Who will be contributing assets?
 Who will be cataloging assets?
 Who will QA or approve the assets?
 Who will perform health checks?
 Who are your consumers?
© 2011 WebDAM Solutions

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Process
 When is content added to the DAM?
 When is metadata added to assets?
 Which standard/schema will be used to
capture metadata?
 Which tools will be used to add metadata?
 When is the content QAed and/or approved?
 How often will health checks be performed?
© 2011 WebDAM Solutions

30. 
Fields
 What information is required for all assets?
 What information is optional?
 What are the acceptable values for each field?
Controlled or free form?
© 2011 WebDAM Solutions

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Map fields to metadata standards and/or
tools
Origin -> Source
Photographer -> Creator
Educate stakeholders on their
responsibilities in the process
Test the business goals and processes
Start cataloging!
© 2011 WebDAM Solutions

32. Research the metadata standards for your
industry – what’s important to you?
 Start evaluating DAMs that support that
standard
 Consider your business goals and stakeholders
 Download the Metadata Strategy Worksheet
from WebDAM at:
http://www.damsuccess.com/discover/bestpractices/metadata/
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© 2011 WebDAM Solutions

33. 
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Recorded version:
http://www.damsuccess.com/discover/da
m-primer-webinars/
Metadata worksheet
Fill out the survey!
© 2011 WebDAM Solutions

34. Next Webinar in this Series:
Controlled Vocabulary - Implementing a
library of keywords to improve consistency
and search-ability
Get the slides here:
http://www.slideshare.net/WebDAM/web-damwebinarcontrolledvocabslides
See a free demo of WebDAM:
http://www.webdamsolutions.com/demo/
© 2011 WebDAM Solutions