Future of Search - 7 search trends you should know by Björn Ühss (@faiM @faiMbcN) at the 7. WebBar Mini-conference in Barcelona. http.//www.WebBar.es

2. The Future of Search (Engine Optimization) 7 search trends you should know about by Björn Ühss @faiM @faiMbcn www.uehss.de < 1995 2010 2000 future

3. How did you search 15 years ago?

4. Search before 1995 …

5. Search before 1995 …

6. … was on paper

7. … on yellow paper

8. 1. Paid listings - bigger font, frames, colours - better position - highlightings - you pay, they promote you 2. „Natural“ optimization - Keyword in company name - correct category - name starting with „0“ or „A“ :

10. 1. Paid listings - bigger font, frames, colours - better position - highlightings - you pay, they promote you 2. „Natural“ optimization - Keyword in company name - correct category - name starting with „0“ or „A“ :

11. ... and then came BlackRub Google

12. How will search look like in the future ? (and how can I optimize my content) !!! 7 interesting search trends you should know 1. Universal Search 2. Personalized Search 3. Real Time Search 4. Social Search 5. Local / Mobile Search 6. Ajax-like search while typing search 7. Search/Find without searching ???

13. 1. Universal Search Websites Maps Images Blogs Twitter News‘ Books Videos Products Shopping Reviews Businesses Wikipedia related searches Sitelinks … But does it blend?

14. 1. Universal Search … and what it means for Search Engine Optimizer: Be present at as much channels as possible! Maps – Images – Blogs – Twitter – News – Videos - Products Shopping – Reviews – Businesses – Wikipedia - related searches – Sitelinks - …

15. 2. Personalized Search + cookie / history + digital identity + public private date + individual profile + region / language + personal search __________________ = personalized search

16. 2. … and what it means for Search Engine Optimizer: + Rank Checking is Less Accurate + organic click-trough rate becomes more important e.g. Bing prefers results other users liked to click + leverage social networks : more friends = more reputation = higher rankings + optimize for social search (digg, delicious etc) + build cool widgets people can add to their homepage + increase prominence of sharing/bookmark buttons + keep user on your site: stickiness & user engagement + add RSS-Feeds + Low bounce rates + User Experience & Branding Boost SEO ___________________

17. 3. Real time search

18. 3. Real time search … and what it means for Search Engine Optimizer: + Trending topics ranking higher + adapt trending topics + create a blog & create content constantly + use twitter – generate a reputation + start a facebook account + be a community builder + aggregate news on your page + get into public relations & let the press talk about you + position in your niche with all your media

19. 4. Social Search

20. 4. Social Search Got an answer after 1 Minute! Vark.com

21. 4. Social search … and what it means for Search Engine Optimizer: + create social profiles & optimize them + be different, creative, authentic, honest and attractive + invite to participate + make it easy to share your content + become an authority & expert in your niche + build a community & reputation + Blog, News feed + PPC advertisment in facebook + have fun + create buzz + Use Q & A

22. 5. Local / mobile search

23. 5. Local / mobile search

24. 5. Local / mobile search … and what it means for Search Engine Optimizer: + geographically based search queries (hotel barcelona) + add your page to google local business center + get listed in google, yahoo, live, ask, yellowpages, yelp, foursquare, yellowpages, localeze, openlist, getlisted.org. + add your physical adress & telephone nr. on your site + create a directions or &quot;how to find us&quot; + create a mobile version of your site + ask clients for review + include location names in your titles + add photos / videos / maps of the location

25. 6. Search-while-typing

26. 7. Searching without search &quot;We're still happy to be in search, believe me. But one idea is that more and more searches are done on your behalf without you needing to type . I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next.&quot; (Eric Schmidt, Google CEO)

27. 7. Finding without searching &quot;the goal [of search personalization] is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What job shall I take?' We cannot even answer the most basic questions because we don't know enough about you. That is the most important aspect of Google's expansion.&quot;

29. ...enjoy the WebBar Mojito - with us. Björn Ühss @faiM @faiMbcn seo.uehss.de [email_address] Web Marketing Group Barcelona Encuentro de Marketing Online www.WebBar.es twitter.com/WebBarBCN [email_address] uehss.de - xing – linkedIn – twitter.com/faiM – twitter.com/dailyseohint - http://twitter.com/dailywebfacts - ...