SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Niche Social Networks:A vital part of online marketing How to use niche social networks to spread your message
Brief History of SMM Drinks on me! My cousin Nicki! The Best Social Media Marketing Company in the world.
Hello How are you? Do you like the event? I hear the mojito is great! We are all social media people here. Ready to talk about NN?
How do you find your community?  Join our community! And get the                          goodies!...  Ah well… didn’t we tell you  you will have to  tell  all your friends first!
Why is it so largely ineffective? Social media is NOT for FREE Social media is NOT for interns Social media is NOT for sales Social media is NOT fast
The Big Changes in Social Media in 2011 : Include your audience in the conversation Funny, right?! Where is your audience?
What are the predictions for 2011…and the opportunities they provide Make it real Social networks + email Slow down of social networks growth Change measurement to time and not timeS Social media saturation The key is specialization!
Don’t think your customers will come to you! ,[object Object]
Niche social networks can:
Be highly effective and different
Be easier to classify and know the user
Show you whom to focus on
Much more interested in your product
Much more influential in a targeted pool

Weitere ähnliche Inhalte

Mehr von Jan Paul Roth

#wenrolling by Cuco de Venegas
#wenrolling by Cuco de Venegas#wenrolling by Cuco de Venegas
#wenrolling by Cuco de VenegasJan Paul Roth
 
Min Ahmed - Can help to build a successful mobile application
Min Ahmed - Can help to build a successful mobile applicationMin Ahmed - Can help to build a successful mobile application
Min Ahmed - Can help to build a successful mobile applicationJan Paul Roth
 
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011Jan Paul Roth
 
Ignacio - dos ejemplos reputacion webbar9
Ignacio - dos ejemplos reputacion webbar9Ignacio - dos ejemplos reputacion webbar9
Ignacio - dos ejemplos reputacion webbar9Jan Paul Roth
 
De Barcelona a Colombia en un click by Rubén Bagüés Vicente
De Barcelona a Colombia en un click by Rubén Bagüés VicenteDe Barcelona a Colombia en un click by Rubén Bagüés Vicente
De Barcelona a Colombia en un click by Rubén Bagüés VicenteJan Paul Roth
 
Webbar #8 toni padrell
Webbar #8   toni padrellWebbar #8   toni padrell
Webbar #8 toni padrellJan Paul Roth
 
Como realizar promociones en facebook bFrancesc Gómez Morales
Como realizar promociones en facebook bFrancesc Gómez MoralesComo realizar promociones en facebook bFrancesc Gómez Morales
Como realizar promociones en facebook bFrancesc Gómez MoralesJan Paul Roth
 
Cómo el Social Media puede ayudar a un emprendedor
Cómo el Social Media puede ayudar a un emprendedorCómo el Social Media puede ayudar a un emprendedor
Cómo el Social Media puede ayudar a un emprendedorJan Paul Roth
 
Building Social Communities Without Facebook
Building Social Communities Without FacebookBuilding Social Communities Without Facebook
Building Social Communities Without FacebookJan Paul Roth
 
I pad live-presentation-webbar-barcelona
I pad live-presentation-webbar-barcelonaI pad live-presentation-webbar-barcelona
I pad live-presentation-webbar-barcelonaJan Paul Roth
 
Social media marketing via facebook apps sharing your brand on facebook
Social media marketing via facebook apps sharing your brand on facebookSocial media marketing via facebook apps sharing your brand on facebook
Social media marketing via facebook apps sharing your brand on facebookJan Paul Roth
 
Seo and the world cup 2010
Seo and the world cup 2010Seo and the world cup 2010
Seo and the world cup 2010Jan Paul Roth
 
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"Jan Paul Roth
 
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"Jan Paul Roth
 
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"Jan Paul Roth
 
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"Jan Paul Roth
 
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"Jan Paul Roth
 
Twitter, the Google of Big Ideas :: WebBar - Web Marketing Group Barcelona - ...
Twitter, the Google of Big Ideas :: WebBar - Web Marketing Group Barcelona - ...Twitter, the Google of Big Ideas :: WebBar - Web Marketing Group Barcelona - ...
Twitter, the Google of Big Ideas :: WebBar - Web Marketing Group Barcelona - ...Jan Paul Roth
 

Mehr von Jan Paul Roth (20)

#WebBar @WebBarBCN
#WebBar @WebBarBCN#WebBar @WebBarBCN
#WebBar @WebBarBCN
 
#wenrolling by Cuco de Venegas
#wenrolling by Cuco de Venegas#wenrolling by Cuco de Venegas
#wenrolling by Cuco de Venegas
 
Min Ahmed - Can help to build a successful mobile application
Min Ahmed - Can help to build a successful mobile applicationMin Ahmed - Can help to build a successful mobile application
Min Ahmed - Can help to build a successful mobile application
 
Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011Jochen Doppelhammer - mobile usage trends & insights 2011
Jochen Doppelhammer - mobile usage trends & insights 2011
 
David webbar-9
David webbar-9David webbar-9
David webbar-9
 
Ignacio - dos ejemplos reputacion webbar9
Ignacio - dos ejemplos reputacion webbar9Ignacio - dos ejemplos reputacion webbar9
Ignacio - dos ejemplos reputacion webbar9
 
De Barcelona a Colombia en un click by Rubén Bagüés Vicente
De Barcelona a Colombia en un click by Rubén Bagüés VicenteDe Barcelona a Colombia en un click by Rubén Bagüés Vicente
De Barcelona a Colombia en un click by Rubén Bagüés Vicente
 
Webbar #8 toni padrell
Webbar #8   toni padrellWebbar #8   toni padrell
Webbar #8 toni padrell
 
Como realizar promociones en facebook bFrancesc Gómez Morales
Como realizar promociones en facebook bFrancesc Gómez MoralesComo realizar promociones en facebook bFrancesc Gómez Morales
Como realizar promociones en facebook bFrancesc Gómez Morales
 
Cómo el Social Media puede ayudar a un emprendedor
Cómo el Social Media puede ayudar a un emprendedorCómo el Social Media puede ayudar a un emprendedor
Cómo el Social Media puede ayudar a un emprendedor
 
Building Social Communities Without Facebook
Building Social Communities Without FacebookBuilding Social Communities Without Facebook
Building Social Communities Without Facebook
 
I pad live-presentation-webbar-barcelona
I pad live-presentation-webbar-barcelonaI pad live-presentation-webbar-barcelona
I pad live-presentation-webbar-barcelona
 
Social media marketing via facebook apps sharing your brand on facebook
Social media marketing via facebook apps sharing your brand on facebookSocial media marketing via facebook apps sharing your brand on facebook
Social media marketing via facebook apps sharing your brand on facebook
 
Seo and the world cup 2010
Seo and the world cup 2010Seo and the world cup 2010
Seo and the world cup 2010
 
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
 
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
 
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
 
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
 
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"WebBar #4 Ouali Benmeziane  "SEO Link Building Strategies"
WebBar #4 Ouali Benmeziane "SEO Link Building Strategies"
 
Twitter, the Google of Big Ideas :: WebBar - Web Marketing Group Barcelona - ...
Twitter, the Google of Big Ideas :: WebBar - Web Marketing Group Barcelona - ...Twitter, the Google of Big Ideas :: WebBar - Web Marketing Group Barcelona - ...
Twitter, the Google of Big Ideas :: WebBar - Web Marketing Group Barcelona - ...
 

Niche Social Media Marketing by Maria Bakardjieva

  • 1. Niche Social Networks:A vital part of online marketing How to use niche social networks to spread your message
  • 2. Brief History of SMM Drinks on me! My cousin Nicki! The Best Social Media Marketing Company in the world.
  • 3. Hello How are you? Do you like the event? I hear the mojito is great! We are all social media people here. Ready to talk about NN?
  • 4. How do you find your community? Join our community! And get the goodies!... Ah well… didn’t we tell you you will have to tell all your friends first!
  • 5. Why is it so largely ineffective? Social media is NOT for FREE Social media is NOT for interns Social media is NOT for sales Social media is NOT fast
  • 6. The Big Changes in Social Media in 2011 : Include your audience in the conversation Funny, right?! Where is your audience?
  • 7. What are the predictions for 2011…and the opportunities they provide Make it real Social networks + email Slow down of social networks growth Change measurement to time and not timeS Social media saturation The key is specialization!
  • 8.
  • 9.
  • 11. Be highly effective and different
  • 12. Be easier to classify and know the user
  • 13. Show you whom to focus on
  • 14. Much more interested in your product
  • 15. Much more influential in a targeted pool
  • 16. Much more knowledgeable on the topic
  • 17. Reward your top influencers with participation and credibility
  • 18.
  • 19. Add-ons and benefits Testing both strategy and product Market Research Innovation Crisis prevention Influencers Identification Customer service Low competition
  • 21. Are niche networks the next big thing? Facebook graduates are investing in niche social networks projects Chris Hughes – Jumo Adam D Angelo and Charlie Cheever – Quora
  • 22. No one size fits it all Predictions are that there will be a peaceful co existence between the Big 4 and NN.
  • 23. How was this session? Call in Email Social Networks + 34 626 946 339 maria@explicata.comwww.explicata.com

Hinweis der Redaktion

  1.  Cuspidis es una red social para los que disfrutan de la montaña y en la que podrán interactuar y conocer a otros montañeros con los que compartir rutas, experiencias y organizar salidas.Retos padel – tennisBumpedin and submate – share transport; find friends on the same metro lineArchitizer – architects in spain; sermo medical; Festuc – spanish 300 000 users. Mobile geo location.Bloson, spotify – music sharing. And honestly…