Web2Present not only invited, produced and moderated the webinar, they also 1000s informed recruited the potential new students. It started off with a discovery meeting (also 100 ´leads´, 50 online done online, between Paris and Barcelona) in order to ensure the profiles, 40% applied messaging and ´logistics´ were understood. Once clear and agreed, Web2Present set up the Webinar, customized the look and feel according to CIFFOP´s branding Looking ahead: and the Marketing team promoted and recruited the program broadly to 1000 Online Open Day of potential students.

1. CIFFOP uses Web2Present online recruiting service to inform and recruit new Master students.
Summary: Challenge
CIFFOP (part of Sorbonne University, Paris) is very well known in France and is
Customer name: regularly ranked as the best place to get a Master's degree in Human Resource
CIFFOP Management. CIFFOP has been existing for the last 40 years and its reputation
improved over the years. It started with a Master's degree in French, 40 years ago,
Industry: then came the International Human Resource (IHRM) Master´s Degree in 20
Higher Education (entirely held in English) and the Executive Master´s degree, which was opened in
2009.
Headquarters: Over the years, CIFFOP has built very strong ties with CAC 40 companies (L'Oréal,
Paris AREVA, Danone, EADS, Schlumberger, LVMH..) and today, the alumni mostly work
in these prestige companies in France and abroad. As Yasmina Jaidi, the Academic
Challenge: co-director of the IHRM Master´s degree, explains ´the word of mouth and the
Increase enrollments strength of our network has further developed our success as when they meet a
Improve communi- person who wants to work in the HR field, our alumni recommend CIFFOP´.
cation However, as the international track of CIFFOP targets mainly international
Increase reach students wishing to gain a French Master's degree in the HR field, it was
challenging to approach and reach them. For that reason, CIFFOP´s Academic
Results: Director resorted to Web2Present, in order to overcome the limitations of reach,
Increased reach and time and place through their online webinar service.
Awareness
Better informed Approach and Results:
Improved satisfaction Web2Present not only invited, produced and moderated the webinar, they also
1000s informed recruited the potential new students. It started off with a discovery meeting (also
100 ´leads´, 50 online done online, between Paris and Barcelona) in order to ensure the profiles,
40% applied messaging and ´logistics´ were understood. Once clear and agreed, Web2Present
set up the Webinar, customized the look and feel according to CIFFOP´s branding
Looking ahead: and the Marketing team promoted and recruited the program broadly to 1000
Online Open Day of potential students. Irina Costea, Community Manager of Web2Present explains:
Online Forums ´I basically got into the skin of a student and thought; where do they look for
Internship guidance information and do people discuss about these type of HR programs? That´s
Online Interviews where I joined in, understood what they were looking for and was able to drive a
substantial amount of students to sign up for the webinar´. The end-result:
100 registrations, of which 50 live. The ones that could not attend had the
possibility to watch the recording. And above all: 40% actually signed up for
CIFFOP´s Master in HR!
C´est pas fini!
After having gathered the survey results, where all students were thanking us for
the interactive sessions as they answered a lot of the questions and allowed
communication ways normally not possible, CIFFOP was convinced. Both students
and Program Directors enjoyed the easy, interactive session and enabled new
academic students to sign up which they normally would not have reached.
Therefore, besides this creative way, online sessions have already been done to

2. inform current students, guiding them through their internship as well as even
selecting new students through online interviews. ´We already agreed to
continue these online sessions as not only do they make sense for bringing new
students, with Web2Present´s dedicated support we really feel we have a new
communication channel which we can rely on. We feel closer to the students, save
time and travel, and it puts CIFFOP on the ´digital map´, which is where today´s
students are´ adds Yasmina Jaidi. ´One of our aims is building better relationships
with our students, and Web2Present has helped us achieve that aim´.
Back-up data: Did you know?!
3 Factors drive ROI* Decision-makers rather joins Online
than in person
REACH:
Join Online
The percentage of your target-market that receives and absorbs
your marketing message. A webinar eliminates logistical-, travel
Top Marketing Investment in 2011 ($)
and cost-restrictions and increases your reach. 70
60
50
40
30
20
10
0
ATTENTION:
more
How much media really gets your focused, conscious attention? same
Webinars enables you to interact directly with your audience,
less
unlike online ads, print/ magazines, blogs, Google SEO etc.
Linked-in B2B Social
Facebook Media
Webinars Channel
LEADS!!
Twitter
Leads are sales converted as the result of effective reach and 0 5 10
(interactive) attention strategies and tactics. Webinars allow
you to get qualified leads and detailed data. Marketing goals Brand awareness
Web traffic
*ROI we often like to refer to as Risk Of Ignoring.. Leadgeneration
Deeper
engagement
th
Sources: 1. Center For Exhibition Research. 2. The RealTime Report (May 9 , 2011), 3. The Marketing Sherpa 2010, Business.com B2B
Survey 2010.