This presentation will help you understand Google Webmaster Guidelines. Hint: Following these guidelines brings more traffic to your website.

1. Web Media Evolution
Efficient and Affordable Web Marketing
SEO BASICS - UNDERSTANDING
GOOGLE WEBMASTER GUIDELINES
Google Webmaster Guidelines that help Google to find,
index, and rank your site
Author: Aditya Mishra, Web Media Evolution

2. GOOGLE WEBMASTER GUIDELINES
Recommendations and best practices to help you
optimize your website for search engines. This
presentation will help you understand Google
Webmaster Guidelines that help Google to find,
index, and rank your site.

3. SUBMIT YOUR WEBSITE AT GOOGLE
As Google Webmaster Guideline say go to the Google
submission page and add your website. You don’t need to
do it more than once. The goal of this submission is to let
Google know that your site exists.
Submit it to Google at http://www.google.com/addurl.html.

4. SUBMIT A SITEMAP ON GOOGLE WEBMASTER
TOOLS
Creating and submitting a Sitemap helps Google to know
about all the pages on your website, this includes the URLs
that Google may not be able to discover during normal
crawling process. Please click the following link to know more
about creating and submitting Sitemaps:
Submitting a Sitemap to Google Webmaster tools

5. MAKE A SITE WITH A CLEAR HIERARCHY AND
TEXT LINKS
“Make a site with a clear hierarchy and
text links. Every page should be reachable
from at least one static text link.”
Static text link
A static text link is a link written in correct HTML that search engine
crawlers can easily follow. Search engine crawlers may not read links
created by using Javascript, Flash, or other technologies.
Hierarchy
Clear hierarchy not only allow users to easily navigate the site but
also makes it easier for search engines to know what your site is all
about.
Example of a clear hierarchy:

6. CREATE VALUABLE, INFORMATION-RICH SITE
Create a useful, information-rich site, and write
pages that clearly and accurately describe your
content.
Create useful content for your visitors, if your
visitors won’t find your website useful they won’t
return to your website, and they won’t add links to
your website.
Useful Content = More visitors and more links= More
traffic = More conversions

7. USE TEXT FOR IMPORTANT TITLES, CONTENT
AND LINKS
Try to use text instead of images to display important names,
content, or links. The Google crawler doesn't recognize text
contained in images. If you must use images for textual
content, consider using the "ALT" attribute to include a few
words of descriptive text.
Google bot can’t read images so you must use text
for displaying important names, content, and links.
And whenever you use images for textual content,
you must use “ALT” attribute. “ALT” tells search
engines what image is all about.

8. Web Media Evolution
Efficient and Affordable Web Marketing
http://webmediaevolution.com/
Contact: aditya@webmediaevolution.com