6 email marketing tips for superc

1. 6 Email Marketing Tips For Supercharging Your Campaigns - 03-26-2013
by admin - Wealth Magnate - http://wealthmagnate.com
6 Email Marketing Tips For Supercharging Your Campaigns
by admin - Tuesday, March 26, 2013
http://wealthmagnate.com/6-email-marketing-tips-for-supercharging-your-campaigns/
Although email marketing is not as effective as a few
years back, or should I say not as easy, it still is a major part of any business. Collecting leads is
essential for your growth and presence online. If you ain't building a list, you ain't building a business.
Email marketing is way more than just collecting leads though, as a matter of fact it is what you do after
getting those emails that will determine how much money you will make.
Therefore I prepared the 6 email marketing tips for supercharging your campaigns. To tell you the truth
some of the facts inside still amaze me, as I will always have hard times understanding how on earth can
colors affect optin rates that much...
read on, you will see what the essence of email marketing is in a few paragraphs.
1 Details
That's the first major important factor when looking to improve your optin rates. Although you should not
write 3 000 words describing what your visitors must optin for, you have to use numbered bullet points to
list exactly what your subscribers would get when they enter your list.
People like to know what they get, since there is too many marketers offering the same stuff all over the
internet. It is extremely important to give them details about the free ebook you are giving away, or why
they need your 20 page report on list building.
2 Honesty
Honesty is what will make you a fortune... not only in email marketing, but in life as well. Honesty is
vital, you should be yourself all the time, meaning your capture page should offer something real that
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2. 6 Email Marketing Tips For Supercharging Your Campaigns - 03-26-2013
by admin - Wealth Magnate - http://wealthmagnate.com
people would actually get after they give their email.
Your emails should build trust, and this would happen by sending people honest materials. You might
wanna show them you made 10 000 in a week, yet if you didn't - don't lie to them, simply send them
something else you achieved, like collecting ten leads in a day and a way for them to do the same.
You get the idea. Lying your subscribers is the worst option when it comes to email marketing. There is
too much fakeness online nowadays. People recognize it the minute they see it, besides it is not cool at
all.
3 Don't let objections stand on your way, overcome them instead, here is how...
Let's first list what the most common obstacles are:
Don't you just wanna sell me something?
Am going to receive hundreds of emails?
What makes your different?
Is my email safe?
when people are on a capture page the first thing they think is: yeah right, that's just another sales pitch...
to tell you the truth it is not very easy to overcome this one, however making the capture page offer
something cool helps, and when it is free it gets people a bit more interested. Although testings show
"free" makes people submit their emails easier, I don't like using this word... instead I overcome this
objection by letting people subconsciously know exactly why they optin for - to buy my awesome
product.
You also have to assure your visitors they will not get bombarded with emails, you will not sell them
something dumb and you will not share their emails.
4 Colors
As I said in the beginning colors affect people's decisions directly. I was and still am amazed how true
this is. I will first let you learn what colors mean to us so you could understand better why you should
use blue, orange or purple when creating your capture pages...
here is another cool color article - Color Psychology. Red is awesome for a "buy now" or "submit"
buttons, since it urges people into making a fast decision, yet it is not the best option for links, or capture
pages.
5 Focus on benefits
You know why so many marketers suck at selling? - that's right, because they focus on features instead of
benefits.
What do I mean?
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3. 6 Email Marketing Tips For Supercharging Your Campaigns - 03-26-2013
by admin - Wealth Magnate - http://wealthmagnate.com
Offering a "20 page killer report" doesn't show that much f a benefit right? It says the report is killer, but
there is no benefit for the visitor.
On the other hand, offering a "20 page killer report that would help you overcome the barriers most
marketers face when collecting leads" is a whole different story... now you show what the benefits are.
Reveal the benefits, people like to know what they would achieve after spending time reading your
emails.
6 Send Unsubscribe emails every once in a while
Don't be scared to remind your subscribers to unsubscribe if they don't like your emails. This way you
will show them you don't like wasting neither your time, nor theirs.
These are the 6 email marketing tips for supercharging your email marketing campaigns. In conclusion I
will only add one more advice - set up expectations. Let your visitors know exactly what to expect, this
way you will decrease your unsubscribe rates by much.
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