New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
6. NICHE & CRAFT SKILLS
COMPLEMENT AUTOMATED
CUSTOMER SUPPORT
7. WE ARE ARCHITECTS OF OUR OWN DEMISE
…and it will push us towards our survival
TOOLS DON’T CREATE ACTION,
CLEAR STRATEGY AND EFFECTIVE
CONSUMER ENGAGEMENT DO
24. source: linkedin / gaping void
WE PAY A LOT FOR
A FEW SECONDS
OF ATTENTION
25. With each email, we’re asking people to
commit a measure of their time, and we
try to be respectful of that.
Fabio Carneiro, MailChimp
source
WE’VE REACHED THE PEAK
OF CONTENT MARKETING AND
ONLINE ADVERTISING
27. By the second half of 2015, Snapchat reached 15 percent of US Internet users
older than 18, according to ComScore
“Youtube, Twitter, email, I was always on those platforms a year before they really
exploded and I landgrabbed,”
“So why Snapchat? Because my intuition hasn’t failed me that often before.”
- Gary Vaynerchuk
source
SNAPCHAT IS THE TRUE,
BARE, HONEST VERSION
OF THE FAKE FACEBOOK
29. The customer journey decentralizes,
becoming a series of
non-linear mobile-centric micro-moments,
mimicking everyday
consumer activity and communication.
To reach mobile customers in each
moment of truth requires new
methodologies for search,
advertising, content engagement,
sales and support.
HYPERLOCAL CONTEXTUAL AND CONVERSATIONAL CONTENT
WITH LIVE SUPPORT AND CONSUMER JOURNEY GUIDANCE
TO PURSUE CONVERSION AND ESTABLISH
A SINCERE AND STRONG EMOTIONAL CONNECTION
32. Live streaming (video) continues to bring niche
moments to life, interrupting streams everywhere,
making conversations on demand
a valuable form of engagement and entertainment.
39. • Take-Aways for Today
• Collecting and processing real-time analytics
• Owning the buffer zone between brands and customers
• Responsive customer - & conversion journeys
• Intelligent Data Management, Smart Data Collection
• Inbound marketing strategies
• From omni-channel to right-channel
• B2B, B2C, C2B & O2O