We enjoy doing fun and creative things at Waterfall Mobile – so when one of our team members came up with the idea of illustrating the advantage of mobile marketing in a comic book we jumped at the chance. In “The Value of a Mobile Subscriber” we illustrate a few of the many things mobile can do for companies to drive sales. In the story our “hero” uses mobile to drive foot traffic into a store on its slowest day and sees big benefits. Sure, he’s not the typical comic book hero that you’d find running around in a cape – but he’s definitely the type I’d want working at my company. Sina Grace created the comic book for us so be sure to check out his website too. Let us know what you think of the comic book in the comments section.