The document describes Adnologies' data management platform (DMP) which allows brands and agencies to better manage consumer data across multiple touchpoints and devices. The DMP provides a single consumer profile, supports real-time segmentation and activation of audiences, and offers data management and advertising activation features. Using the DMP helps improve marketing efficiency, create deeper customer insights, and increase commercial success through more personalized advertising.

1. October 2013
ADNOLOGIES DMP
Multi-Touchpoint Data Management.
Simplified.

2. OVERVIEW
01
02
DATA MANAGEMENT
03
ADNOLOGIES DMP
04
HOW THE ADNOLOGIES DMP UNLOCKS THE DATA
05
WHAT DOES THIS MEAN FOR YOU?
06
2
DATA AND ADVERTISING
ADNOLOGIES OVERVIEW

3. 01
02
DATA MANAGEMENT
03
ADNOLOGIES DMP
04
HOW THE ADNOLOGIES DMP UNLOCKS THE DATA
05
WHAT DOES THIS MEAN FOR YOU?
06
3
DATA AND ADVERTISING
ADNOLOGIES OVERVIEW

4. EVOLUTION OF ADVERTISING
FOCUS GROUPS
PANELS
BEHAVIOUR
OMNICHANNEL
MULTI-TOUCHPOINT
1960s
1970s
1980s
SURVEYS
4
Late
1990s
2000s
CONTENT
2010s
AUDIENCES

5. 5

6. SHOPPING IS A DIGITAL ACTIVITY
6

7. RESULTING IN A RICH DELUGE OF DATA
SYSTEMS WITH
CONSUMER DATA:
ecommerce
Lists &
organisers
Social
Shoppin
g
Offers &
Voucher
s
Brand
building
Retailer
Helpdes
k
In-store
ordering
Loyalty
apps
Retailer
Branded
Apps
Mobile
OEM
Helpdes
k
Customer
Support
Shopping
Services
POS
Custome
r
Support
Forums
Price
comparison
& review
Location
based &
voucher
Store Systems
Delivery
&
installation
Mobile
payment
solutions
CRM
Self
checkout
Yield Management
Campaign Data
Retailers
Payments
Hybrid
Online
only
Brick &
Mortar
only
Event Data
Traditional
tills
Geofenced
Retailerspecific
Product Catalogue
Site Analytics
3rd Party systems
7
Social…

8. DATA-DRIVEN DIGITAL ADVERTISING
RIGHT
PERSON
RIGHT
MESSAGE
Charm
RIGHT
PLACE
RIGHT
TIME
8
Sleigh
Red Earrings
Emerald Amethyst

9. DATA DRIVES CONSUMER ENGAGEMENT LIFECYCLE
Prospecting
Cross-sell/
up-sell
Conversion
Charm
Sleigh
Red Earrings
Emerald Amethyst
Personalized Marketing
Advocates
Engagement
Churn
9
Loyalty

10. 01
DATA AND ADVERTISING
02
DATA MANAGEMENT
03
ADNOLOGIES DMP
04
HOW THE ADNOLOGIES DMP UNLOCKS THE DATA
05
WHAT DOES THIS MEAN FOR YOU?
06
ADNOLOGIES OVERVIEW
10

11. DATA INTO INSIGHT AND INTELLIGENCE FOR ACTION
Single view of consumer
1st,
2nd,
3rd
Prospecting
Party Data
Insights
Retail
ecommerce
Retargeting
Mobile
Omnichannel
Personalized
Advertising
DATA
DATA
MANAGEMENT
PLATFORM
ACTION
Yield
Management
Up-sell/
Cross-Sell
CRM
Offline Data
11
Website
refinement
Intelligence
Insights

12. HOW DO BRANDS AND AGENCIES DO THIS TODAY?
Wasted Time And Money
Integrating Multiple
Competing Solutions
12

13. 01
DATA AND ADVERTISING
02
DATA MANAGEMENT
03
ADNOLOGIES DMP
04
HOW THE ADNOLOGIES DMP UNLOCKS THE DATA
05
WHAT DOES THIS MEAN FOR YOU?
06
ADNOLOGIES OVERVIEW
13

14. WE HAVE REWORKED THE DMP FROM THE GROUND UP
ADNOLOGIES DMP
Dynamic
Creative
DSP
Global
Campaigns
Data
Exchange
ADNOLOGIES
DMP
Mobile and
Video Ads
Insights
Ad server
14
Retargeting

15. UNIFIED CONSUMER PROFILE ACROSS MULTIPLE DEVICES
SINGLE CONSUMER, TARGETED HOLISTICALLY…
…at work
…at home
…in the high street
Unified Consumer Profile >> Multi Device Activation
EFFECT:
Facilitates consistent and coordinated communications in each customer interaction
16

16. MULTI-SCREEN DATA MANAGEMENT CAPABILITIES
Cloud Data: Social, Location, Mobile
3rd Party Data:
Online Data: Website, Creative
Offline Data: CRM, Txns, Product
17

17. DATA MANAGEMENT FEATURES
Beyond Cookies
Ensures you can reach
consumers wherever they are
Multi-Screen Targeting
Target consumers throughout
their omnichannel experience
Consumer Business Rules
Target highly defined segments with
personalized rules to drive conversions
Dynamic Personalization
Integrated Platform
Deliver highly compelling offers
in real-time across entire
consumer journey
18
Group Theory Optimization
Optimize campaign performance with
machine learning algorithms that
deliver results for campaign budgets
of any size
All advertising services are
pre-integrated and accessed
via the cloud

18. WHAT’S UNIQUE
Beyond
Cookies
Real-time
In-platform
Activation
Group
Theory
Optimization
19
Can track devices across multiple touch points – Go beyond cookies
RESULT: Greater reach; plus richer, more sophisticated and intelligent targeting
No need to ‘export’ segments to 3rd party tools – all data is available in real-time for
RESULT: All data is immediately available for activation in DSP, Ad Server….
Consumer data combined with campaign performance and Group Theory algorithms
operate on campaign budgets of any size
RESULT: Data-driven performance delivers results in days not months

19. 01
DATA AND ADVERTISING
02
DATA MANAGEMENT
03
ADNOLOGIES DMP
04
HOW THE ADNOLOGIES DMP UNLOCKS THE DATA
05
WHAT DOES THIS MEAN FOR YOU?
06
ADNOLOGIES OVERVIEW
20

20. A CLOSER LOOK
Track all device types
Single customer profile across multiple devices
Custom data library with flexible and bespoke
audience segmentation
Self-serve, with operational support services
1st, 2nd and 3rd party data support, including the
ability to buy and sell data via the data
exchange
21

21. USE THE DMP IN THREE EASY STEPS:
DATA MANAGEMENT
1
Categorise 1st party data
Map data assets into
Taxonomies
22

22. USE THE DMP IN THREE EASY STEPS:
DATA MANAGEMENT
1
SEGMENTATION
2
Categorise 1st party data
Map data assets into
Taxonomies
23
Create audience segments by
merging 1st, 2nd and 3rd party data
Set rules that connect and filter
audience attributes
Size the segments and develop
lookalikes if required

23. USE THE DMP IN THREE EASY STEPS:
DATA MANAGEMENT
1
SEGMENTATION
2
Categorise 1st party data
Map data assets into
Taxonomies
24
ACTIVATION
3
Create audience segments by
merging 1st, 2nd and 3rd party data
Activate Segments Via
ADNOLOGIES Platform
Set rules that connect and filter
audience attributes
Sell Segments Via The Data
Marketplace
Size the segments and develop
lookalikes if required

24. 01
DATA AND ADVERTISING
02
DATA MANAGEMENT
03
ADNOLOGIES DMP
04
HOW THE ADNOLOGIES DMP UNLOCKS THE DATA
05
WHAT DOES THIS MEAN FOR YOU?
06
ADNOLOGIES OVERVIEW
25

25. IMPROVE YOUR COMMERCIAL SUCCESS
AGENCY HEAD/TRADING DESK
1
2
Create deeper relationships and increase client lock-in
3
Create planning and buying benchmarks by aggregating client
and media owner data
4
Improve new business chances through a more sophisticated
offering
5
26
Make existing activity more efficient and profitable
Create new revenue streams

26. IMPROVE YOUR COMMERCIAL SUCCESS
DIGITAL AGENCY
1
2
Single customer view across all online marketing
3
De-duplicate online marketing activities
4
Sophisticated user journey data across website, CRM
and advertising
5
Real time planning
6
27
Benchmark performance versus the market
Use the same audience segments in all your current technologies

27. IMPROVE YOUR COMMERCIAL SUCCESS
ADVERTISER
1
2
Single customer view across all online marketing
3
De-duplicate online marketing activities
4
Sophisticated user journey data across website, CRM
and advertising
5
Control the strategic planning by sending your
agency audience segments
6
28
Better understand your customers
Segment your customer data in new ways and action it in real
time

28. GETTING STARTED IS EASY
1
2
Create Audience Segments From The Data Library
3
29
Normalize Data Into Taxonomies To Create A Data Library
Share The Audience Segments With Your Marketing Technologies

29. 01
DATA AND ADVERTISING
02
DATA MANAGEMENT
03
ADNOLOGIES DMP
04
HOW THE ADNOLOGIES DMP UNLOCKS THE DATA
05
WHAT DOES THIS MEAN FOR YOU?
06
ADNOLOGIES OVERVIEW
30

30. ADNOLOGIES MULTI-TOUCHPOINT ADVERTISING PLATFORM
Dynamic
Creative
DSP
Global
Campaigns
Data
Exchange
ADNOLOGIES
DMP
Mobile and
Video Ads
Insights
Ad server
31
Retargeting

31. GLOBAL BRANDS WORK WITH OUR TECHNOLOGY AND DATA
32

32. GLOBAL COVERAGE
Nordic Office* (Copenhagen)
Benelux Office (Amsterdam)
Company HQ (Hamburg)
International Hub (London)
Servers
France Office (Paris)
Development Centre (Emden)
Servers
Servers
33
* via reseller

33. THANK YOU.
YOU CAN CONTACT US HERE.
ADNOLOGIES Germany, HQ
Neuer Wall 34
D-20354 Hamburg
ADNOLOGIES UK and International
93 Great Titchfield Street
London W1W 6RP
ADNOLOGIES Benelux
Zuidplein 36, H-toren
1077 XV Amsterdam
ADNOLOGIES France
54-56, avenue Hoche
75008 Paris
tel +49 40 209 311 310
tel +44 20 35 14 39 35
tel +31 20 799 77 70
tel +33 1 56 60 52 97
web adnologies.com
34
facebook.com/adnologies
@adnologies
mail info@adnologies.com