1. Growing Social
Using the Power of the Visual Web
#DWExpo
@katebuckjr - @WarrenWhitlock
2. LET’S ENGAGE
This is a conversation, speak up
Slides and a recording of our webinar sent to anyone
who sends text to 702-577-1650
Message DWE
Reply will tell you how to get it
#DWExpo @katebuckjr @WarrenWhitlock
3. How Did We Get Here?
Evolution of Technology
Speed
Quality
Research shows that the sense of sight is the most
dominant, developed sense for people
Our response to visual stimuli is equally developed
Research shows an increase in believability of 5x
when an image is included with statements
#DWExpo @katebuckjr @WarrenWhitlock
4. Think about it…
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#DWExpo @katebuckjr @WarrenWhitlock
5. or…
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#DWExpo @katebuckjr @WarrenWhitlock
6. or…
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#DWExpo @katebuckjr @WarrenWhitlock
7. Which one do you think
got the most engagement?
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#DWExpo @katebuckjr @WarrenWhitlock
13. Can you say, “One BILLION dollars?”
#DWExpo @katebuckjr @WarrenWhitlock
14. The Queen of the Visual Web
“We are close to the tipping point of Pinterest,” Brett Tabke (of PubCon) said.
Brands need to take note of the visual social marketing opportunity. http
://searchenginewatch.com/article/2206847/SEO-the-Dawn-of-Visual-Social-Media
#DWExpo @katebuckjr @WarrenWhitlock
16. It’s not just social
Squeeze Pages
Opt-ins & Special Offers
Landing Page Layouts
Home Page Sliders
Email Templates
#DWExpo @katebuckjr @WarrenWhitlock
26. Key Takeaways
It’s not just photo – it’s video, too!
Get Prepared… NOW. It’s already too late.
Importance of strong visual imagery & storytelling
Give users SOMETHING to take a picture of – and tell your story for you
Graphic presence on web & social sites. What’s your Image Strategy?
Offsite – social platforms, cross posting
On-site
Identify someone on your team that is visually inclined.
Things to re-consider:
Identity, Logo
Typography
Icons
Photography, Graphics, Infographics
Brand Storytelling
Optimize images for SEO (title of image, filename, descriptions)
Use Keywords & your URL
Strategy
Engagement -> Site Visitor -> Prospect -> Customer
#DWExpo @katebuckjr @WarrenWhitlock
27. Growing Social
Using the Power of the Visual Web
#DWExpo
@katebuckjr - @WarrenWhitlock
Hinweis der Redaktion
Photos with testimonials
Layout: the addition of cover photos and the switch to the timeline layout has moved the profile to a visually-based page. EdgeRank: Under the “Top Stories” sorting feature, stories are itemized by Facebook ranking system EdgeRank, which uses comments, likes and shares to rank posts. Images, photos, and videos consistently rank higher than text. People don’t read text, they read what’s on quote cards.
New layout for profile pages now include a header photo to create a more visual page Tweets now preview images, media and video in the tweet. Items most retweeted included links, images and hashtags
People are actively seeking out videos not just for entertainment but for news and information Better to see a tutorial than read a tutorial Easy to use and easy to include in a social strategy
Should be called Instant Visual Sharability (Istavish) App utilizes the awesome cameras on smartphones now Made it easy to share personal, visual content to main streams of communication – FB, Twitter, Foursquare, Tumblr
Completely visual layout – text is secondary to images and videos Mixes our two favorite things to do – look at stuff and share it *Excellent way to drive traffic* Is a great litmus test for pages and posts – is there enough visually compelling content to pin this?