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Your Social Brain
Emerging Media Conference
    January 24, 2011

   Roger Dooley
NeuroscienceMarketing.com
      @rogerdooley




  Copyright 2011 Dooley Direct, LLC
  Some Stock Images via Shutterstock
Neuromarketing
@rogerdooley
@rogerdooley


• No Mind Reading
• No “Super-Ads”
• No Buy Button
Iceberg: 88% Hidden
Mind: 95% Subconscious
(Lakoff & Johnson)
sky the seamless
      gray is
@rogerdooley
Impatient:
Short Term More
   Important

 -Margo Wilson and Martin Daly
Bikini Pics:
  Worse
Decisions




      Journal of Consumer Research
Attractive
     Photo =
   -4% Interest
       Rate
Marianne Bertrand et al, 2005
Simple
   vs.
Complex
Simple Fonts Convince
Complex Fonts Imply Effort
Get on the same team!
Match
Emotions
Your Social Brain
Emerging Media Conference
    January 24, 2011

   Roger Dooley
NeuroscienceMarketing.com
        @rogerdooley




  Copyright 2011 Dooley Direct, LLC
  Some Stock Images via Shutterstock
2 Reasons
  Why Your Site
  Shouldn’t Suck
@rogerdooley
User Stress
 up 50%
       CA/Foviance Study

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