Presentation at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

1. HootSuite — Social Media Dashboard
Get to know HootSuite

2. Who is this blonde?
@Krystyl

3. Rebranding to Unicorns
@Invoker Reacts to the news
of rebranding with Unicorns and Rainbows

4. What does it do?
Spread Messages
Monitor Conversations
Track Results Collaborate with Teams
All social tasks, across networks, with one web tool

5. Spread Messages
Schedule and send messages to desired networks

6. Manage & Reply
Broadcast: Pre-schedule updates, C reate drafts
Amplify: Re-T weet, Reply-to-all, Forward by email

7. Monitor C onversations
Search the social web:
•brand mentions
•product enthusiasts
•campaign feedback
•competitive insight
•industry info + news
Gather reactions & opinion from public & customers

8. C ollaborate with Teams
Securely invite teams to:
•Share important columns
•Assign + respond to tasks
•Collaborate on messaging
•Customize workflow
•Track follow-ups
Delegate tasks without sharing passwords

9. Measure C ampaign Success
See what’s working with:
•Click-through summary
•Individual message stats
•Most popular messages
•Referral source
•Regional breakdown
• Export to PDF & CSV ++
• Overlay with Google Analytics
• Campaign specific stats
Understand social media RO I

10. Understand Reach
Increase message amplification:
•Filtering by influence or
keyword
•See who ReTweeted
•Identify key mentions
•Target your outreach
Learn patterns to help grow audience and brand

11. Identify Influencers
Gather audience insights by:
•Filtering by influence score
•Understanding social web
behaviour
•Creating lists of key brand
evangelists
Find opportunities and influencers in your network

12. Local Everywhere
Use geo-search to:
•Tap into local conversations
•Distribute regional promotions
•Increase location-based engagement
Target audiences geographically for focused results

13. C hoose your Platform
5 Mobile platforms
available – for free!
Variety of desktop apps
and plug-ins

14. Internationalized
Localized on web and
mobile
Plus on-board
translation on iPhone

15. What is HootSuite University?
Wait....what was that thing you said you did earlier?

16. What is HootSuite University?

17. Thanks from @HootSuite
Sign-up: hootsuite.com/plans
Help Desk: help.hootsuite.com
Feature Requests: feedback.hootsuite.com
Learning University: learn.hootsuite.com
Twitter @hootsuite, @hootsuite_u, @krystyl