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120304 W&P Social Media for The-Pensions-Net-Work

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Wall & Pleece
Wall & Pleece

The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.

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Social Media Briefing for The-Pensions-Net-WorkPresented by Mark Walker, 4 March 2011
LISTENING BUILDING RELATIONSHIPS PR AND REPUTATION MANAGEMENT RECOMMENDATIONS BRAND AWARENESS TWO WAY INTERACTION HUMAN RESOURCES IMPROVED SERVICES GENERATING SALES LEADS WEB TRAFFIC AND SEO CUSTOMER ENGAGEMENT CUSTOMER RETENTION
What is social media for? GENERATE INCOME BUILD BETTER SERVICES
Get to grips with social media A Changing Marketplace TLC: Think Like your Customer Tuning In Integration
A Changing Marketplace
Why use social media? Est. 200 million Twitter users March 2011 500,000 new Twitters registering users every day More than 500 million Facebook accounts Est 17 million Britons logged into Facebook in January Est. 90 million LinkedIn users in 200 countries Average UK visitor spends 5.8 hours per month on social media 80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind 78% of web users trust recommendations from other consumers more than adverts Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard SedleyCscape Slideshare.net
Who uses social media? There are 28.5 Million people on Facebook in UK in Jan 2011 From www.checkfacebook.com
What is social media? Podcasting Blogs Video-sharing Microblogging Delicious Social Bookmarking Document-sharing Video Conferencing Doodle Wordpress Wordle Joomla LinkedIn Google Docs Twitter Ning Yammer Slideshare SurveyMonkey Wikis Email forums Bulletin boards Foursquare Groupon
Sagazone.co.uk
Think Like your Customer
Who Can we Hear?
The Sellers?
Or the Buyers?
Marmarati.org
Tuning In http://www.flickr.com/photos/richevenhouse/2012636456
Tweetdeck http://www.flickr.com/photos/richevenhouse/2012636456
Be Useful http://www.flickr.com/photos/richevenhouse/2012636456
First Direct Social Banking http://www.flickr.com/photos/richevenhouse/2012636456
Integration http://www.flickr.com/photos/richevenhouse/2012636456
Marketing Research + Listening + Reputation Business Strategy Income Generation + Better Services Human Resources Skills + Training + Innovation Integration http://www.flickr.com/photos/richevenhouse/2012636456
Twitter: to announce what you’re doing Blog: engage the audience in advance Facebook: to invite friends Youtube: to show who you are LinkedIn: ask questions beforehand Surveymonkey: ask what they want Plan Your Campaigns
Normalise your social media evaluation –remember, this is just another media type. Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape Chartered Institute of Public Relations Guide to Social Media Measure and Improve http://www.flickr.com/photos/stevenraymondparker/127399509
Social Media Policy
A Changing Marketplace Think Like Your Customer Tune In Aim for Integration
Find out more E: mark@wallandpleece.co.uk gary@wallandpleece.co.uk W: www.wallandpleece.co.uk T: 07956 627116 Slideshare: www.slideshare.net/wallandpleece

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120304 W&P Social Media for The-Pensions-Net-Work

  • 1. Social Media Briefing for The-Pensions-Net-WorkPresented by Mark Walker, 4 March 2011
  • 2. LISTENING BUILDING RELATIONSHIPS PR AND REPUTATION MANAGEMENT RECOMMENDATIONS BRAND AWARENESS TWO WAY INTERACTION HUMAN RESOURCES IMPROVED SERVICES GENERATING SALES LEADS WEB TRAFFIC AND SEO CUSTOMER ENGAGEMENT CUSTOMER RETENTION
  • 3. What is social media for? GENERATE INCOME BUILD BETTER SERVICES
  • 4. Get to grips with social media A Changing Marketplace TLC: Think Like your Customer Tuning In Integration
  • 6. Why use social media? Est. 200 million Twitter users March 2011 500,000 new Twitters registering users every day More than 500 million Facebook accounts Est 17 million Britons logged into Facebook in January Est. 90 million LinkedIn users in 200 countries Average UK visitor spends 5.8 hours per month on social media 80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind 78% of web users trust recommendations from other consumers more than adverts Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard SedleyCscape Slideshare.net
  • 7. Who uses social media? There are 28.5 Million people on Facebook in UK in Jan 2011 From www.checkfacebook.com
  • 8. What is social media? Podcasting Blogs Video-sharing Microblogging Delicious Social Bookmarking Document-sharing Video Conferencing Doodle Wordpress Wordle Joomla LinkedIn Google Docs Twitter Ning Yammer Slideshare SurveyMonkey Wikis Email forums Bulletin boards Foursquare Groupon
  • 10. Think Like your Customer
  • 11. Who Can we Hear?
  • 18. First Direct Social Banking http://www.flickr.com/photos/richevenhouse/2012636456
  • 20. Marketing Research + Listening + Reputation Business Strategy Income Generation + Better Services Human Resources Skills + Training + Innovation Integration http://www.flickr.com/photos/richevenhouse/2012636456
  • 21. Twitter: to announce what you’re doing Blog: engage the audience in advance Facebook: to invite friends Youtube: to show who you are LinkedIn: ask questions beforehand Surveymonkey: ask what they want Plan Your Campaigns
  • 22. Normalise your social media evaluation –remember, this is just another media type. Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape Chartered Institute of Public Relations Guide to Social Media Measure and Improve http://www.flickr.com/photos/stevenraymondparker/127399509
  • 24. A Changing Marketplace Think Like Your Customer Tune In Aim for Integration
  • 25. Find out more E: mark@wallandpleece.co.uk gary@wallandpleece.co.uk W: www.wallandpleece.co.uk T: 07956 627116 Slideshare: www.slideshare.net/wallandpleece