Presentation by Walkbase CMO Juha Mattsson at the ACI EUROPE Airport Commercial and Retail congress on April 23, 2015, on indoor positioning, people flow analytics and location based services at airports. More information: www.walkbase.com

1. walkbase.com
INDOOR POSITIONING,
PEOPLE FLOW ANALYTICS &
LOCATION BASED SERVICES
Creating outstanding travel experiences
Dr. Juha Mattsson
Deputy CEO & CMO, Walkbase

2. WHAT ARE WE ALL
AIMING TO ACHIEVE?

3. CREATE OUTSTANDING PASSENGER EXPERIENCES
LESS TIME SPENT ON PROCESS, MORE ON COMMERCIAL
ENGAGE IN A SMART, NOT PUSHY WAY
RELEVANT, TIMELY INFORMATION & NOTIFICATIONS
MAKE EVERYTHING MEASURABLE & MANAGEABLE
INCREASE REVENUES, BUT ALSO PROFITS & ROI

4. TRANSITION TO OMNICHANNEL
CUSTOMER ENGAGEMENT
CONVERSIONS & PEOPLE FLOW ANALYTICS
Heatmaps, - in-store funnel - repeat visits - paths - zones- dwell times - store benchmarking – A/B testing
MEASURE MARKETING ROI
Campaign impacts in physical locations
CONSUMER RESEARCH
Specific patterns & behavior
CUSTOMER PROFILING & DIGITAL INDOOR ADVERTISING
Trigger/guide digital ads based on customer profiles
MARKETING ENGAGEMENT
Omni-channel, personalisation
NEED FOR REAL TIME DATA PROCESSING
LOCATINGPEOPLE
INDIVIDUALLY
© Walkbase, confidential

5. BEHIND THE SCENES: HOW DOES THIS WORK?
WIFI BEACON COUNT MOBILE POS
eCom
TRIGGERS ANALYTICS DATA
© Walkbase, confidential

6. ANALYTICS EXAMPLES
CROSS-SHOPPING ZONE ANALYTICS
17
55
87
158
HEATMAPS
PATH ANALYSIS IN-STORE SALES FUNNEL

7. HEATMAPS (SEE MORE ON YOUTUBE)
© Walkbase, confidential

8. QUEUE MANAGEMENT
Convert waiting into shopping
© Walkbase, confidential
STATISTICS
REAL-TIME
PREDICTIVE
Identify systematic patterns
Understand queue formation
Queue length
Throughput time
Estimate queue formation
Proactive allocation of staff
and lines

9. walkbase.com
© Walkbase, confidential
TOP 10 LOCATION BASED SERVICES AT AIRPORTS
#6 RECOMMENDED ACTIVITIES
#7 PEOPLE FLOW OPTIMISATION
#8 LOCATION BASED NOTIFICATIONS
#9 LOCATION BASED OFFERS
#10 FIND CUSTOMER SERVICE
#1 FIND YOUR GATE
#2YOUR CURRENT LOCATION
#3 FIND [ANY SERVICE]
#4 ESTIMATED WALKING TIMES
#5 QUEUE MANAGEMENT

10. walkbase.com
KEY RETAIL OPPORTUNITIES
Analyse people
flow & behaviour
Queue
Management
Optimize promotions
and events
Trigger retail
marketing
Measure retail
store performance
Personalise lounge
experience
Measure store
performance
New campaign
launch
© Walkbase, confidential

11. THANK YOU!
Walkbase HQ
Tel. +358 10 567 2800
Keilaranta 1
02150 Espoo, Finland
www.walkbase.com
JUHA MATTSSON
Chief Marketing Officer
+358 41 533 6400
juha@walkbase.com