For PHARMA professionals, A simple multidimensional report that can answer all your market questions in a few mouse clicks!. Imagine

1. “Market Analysis Reports (MAR)”
Market information within OUR hands
Walid Saafan, Business Intelligence Manager
20th Aug,2007

2. Topics
 Introduction
 Defined markets territorial sales.
 Pharmaceutical Market analysis.
 Promotional Analysis report.
 Medical Analysis report.
2 | Market Analysis Report (MAR) | Walid

3. Introduction
Business Intelligence benefits
 BI reports enables you to:
• Access Business Information.
• Analyze business data.
• Act with Insight.
 Support managers to follow up market dynamics and take
decision faster.
 Data gathered from IMS audits and organized in a proper
manner according to our business needs.
 Data consolidated into Multidimensional reports that
enables us to see information easily in different
prospective.
3 | Market Analysis Report (MAR) | Walid

4. 1) Territorial Analysis Report (TAR)
Follow up sales on territorial level
 Consolidate territorial sales for our defined markets.
 The following dimensions are included:
• Month, Year
• Market  All defined sales analyzer markets
• Product  all defined products
• Zone
• Area
 The following measures are included:
• Value/ MKT_Value/ LY_Value/ LY_MKT_Value/ MS%/ LY_MS%/ GR
%/ MKT_GR%/ MSG
 Next step – FF structure included.
4 | Market Analysis Report (MAR) | Walid

5. Territorial Analysis pivot table
 A pivot table consists of 4 main areas
Dimensions
Measures
Drag & Drop required Dimension/ Measures
5 | Market Analysis Report (MAR) | Walid

6. 2) Market Analysis Report (MAR)
Analyze CRP/ Markets/ Classes national sales
 Consolidation of CRPs/ Brands performance analysis.
 Follow up on the following business areas:
• MNC/ Others market performance.
• CRP performance within Total MKT/ MNCs/ Others.
• NVP Bus performance within Total MKT/ MNCs.
• Products performance within relevant markets.
• Leading ATC3 classes on the market.
• GR driver per ATC/ CRP/ MKT.
NEW
• NIs/ LCM/ PI information and monthly sales impact.
• Defined KPIs (MS%, GR%, MSG).
6 | Market Analysis Report (MAR) | Walid

7. Market Analysis pivot table
 Multidimensional report is based on Excel pivot table.
 The following dimensions are included:
• Month
• CRP_Type  MNCs/ All Others
• Market  AHT MKT/ ANTIALZH MKT/ ANTIEPILEP MKT/ ANTI-PSYCHO MKT/
CHOLESTROL MKT/ NSAID MKT/ OSP MKT/ REP MKT.
• Corporate  all corporates in the market
• NVP_BU  CNS/ CVS/ IM/ MP/ ONCO/ OPHTHA/ TRANS.
• Class  ATC3.
• Product_Group  grouped products (eg TAREG_GROUP etc.)
• Product  all products in the market
• Pack  product pack
 The following measures are included:
• LY_Units/ Units/ LY_Value/ Value/ NI_Value/ LCM_Value/ PI_Impact
7 | Market Analysis Report (MAR) | Walid

8. Market Analysis pivot table – cont.,
 A pivot table consists of 4 main areas
Dimensions
Measures
Drag & Drop required Dimension/ Measures
8 | Market Analysis Report (MAR) | Walid

9. 3) Promotional analysis report
Projected details in our defined markets
 Follow up projected details in our defined markets.
 The report includes the Dr Specialties and product strength.
 The following dimensions are included:
• Qtr / Year
• Market
• Specialty
• Product
• Strength
NEW
 The following measures are included:
• LY_Details/ Details
12 | Market Analysis Report (MAR) | Walid

10. 4) Medical analysis report
Projected RXs in our defined markets
 Follow up projected RXs in our defined markets.
 The report includes the Dr Specialties, product strength and area.
 The following dimensions are included:
• Qtr / Year
• Market
• Specialty
• Product
• Strength
• Area
 The following measures are included:
NEW
• LY_RXs/ RXs
13 | Market Analysis Report (MAR) | Walid

11. Sky is the not a LIMIT
14 | Market Analysis Report (MAR) | Walid