1. A. Horror teaser trailer
B. Film poster
C. Film magazine front cover

2. Horror Teaser Trailer
Before I created my horror teaser trailer I had to carry a research out on existing horror trailers looking at their codes and
conventions so that I can develop an idea for my Horror trailer in order to target my audience the right way. I Decided to
research on two horror trailers and one action trailer, I decided to research on two different genres so that I can get an idea of
how each genre targets their audience and it also gave me an idea on conventions which will be suitable for my horror trailer.
When analysing this action trailer I was able to make
comparisons with the other horror trailers I analysed, this
was because I wanted to have an idea of how both genres
differ in enticing their audience so that I can know what
conventions to use for my trailer and also conventions I
that I should avoid. These where the major differences:
•This trailer included stars with a popular fan base.
•There tend to be more daylight shots in this trailer than
When analysing these two horror trailers the conventions that I came across the horror trailers I analysed.
are as followed:
•Music used is rhythmic; it not intended to change the
•They used taglines/inter titles a lot in their trailers to grab the attention of mood or atmosphere of the audience.
the audience.
•Paranormal activity. •Adrenalin is tested rather than fear.
•Unknown actors, actors that did not have a popular fan base.
•Creatures/ Demons.
•Dramatic music.
•Props/Special effects
•Dark/ isolated locations.
•Film titles were shown at the end.
•Both relate to todorovs theory of the tree part structure (Equilibrium, Dis-
equilibrium and new Equilibrium.
•No voice over.

3. Convention I have used in my trailer
When I finished analysing the trailers it gave me an idea of conventions I would use for my horror trailer.
The conventions included are;
Fast pace shots; I realised that this technique used in horror trailers to create tension and also to leave the
audience with enigma, this was what I planned to with my trailer.
Dark shots and settings; I recognised that lighting was a key convention used in horror trailers because it
was used to change atmosphere and the mood of the audience, and having dark scenes is a way to test the
fear of your audience because people tend to be afraid mostly in the dark, so I decided that it was important
for me to create the same effect as I will be filming in the woods. However filming in the dark was not an
easy task, their where some scenes that where filmed in the dark but the camera could not catch, so I
decided to used night vision but it meant that you have to be at a certain distance for you to see the shot
properly and the image was not clear when editing, so I decided to film it again when it wasn’t too dark.
Length of trailer- I decided to change the time for how long my trailer should be because the first draft of
my trailer (Pick up) was too long, so it meant I had to go for the second option in which the audience
suggested for my questionnaire which was 1:00-1:30, my second draft ( Demon wood) is around 1 minute.
Costume and Props – The costumes I used for my trailer was mostly black and red; a red rope was used to
tie the two boys around a tree. I focused on using these two colours in my trailer especially for the creature
because these where the colours mostly used in horror films, Black which was used for the supernatural
creature symbolises Mystery, Dark, Gloomy, and Red which symbolises Danger, Blood and more, Lastly I
also used gloves for the supernatural creature to give the creature a deformed look. These inspirations came
from horror films like Scream, The grudge, paranormal activity where the creatures always have a dark and
deformed look to create ambiguity. Other costumes used where for the two teenage researchers which
where clothes that teenagers normally wear.
Characters – Villain and Victims, in my trailer the villain will be the supernatural creature which will be
made ambiguous to the audience. The Victims will be the two researchers who go researching on an urban
myth and will be played by Darren and Kareem.
Most of the conventions such as shots/ Characters/ Props and costumes where influenced by
films such as The Grudge, Paranormal activity 2, and One missed call, and scream. For my
second draft the inspirations came from the Blair witch project.

4. Film Poster
Before I created my poster I did a research on existing horror film posters. When my feedback was given I had not started
making my Pick up poster so I used it as an advantage to start an initial poster and magazine cover for my horror trailer demon
wood. It was important for me to carry this research and analysis because it gave me an idea for conventions needed to make a
good and effective poster. These are two Horror posters that I analysed;
Analysing these posters gave me an idea in what techniques make an
effective horror poster through; colour, Text, Background, and lastly
characters to feature on the poster.
When creating my poster most of my inspirations came from the 2nd
poster used for the Blair witch project. I also took all these conventions
into notice apart from one which was; I decided to have a long shot of
my main character (Creature) to keep the identity unknown and
ambiguous to the audience.
Analysing these posters and getting inspirations from other Horror posters I was able to analyse their general conventions;
•Main information is normally highlighted using colours like Red which stands out and catches the attention of the
audience than any other information on the poster e.g. Films website and Tagline.
•Dark, gloomy, and isolated locations.
•The title of the film always has the biggest font size.
•Extreme close ups of are normally used to express the facial expression on the characters face which illustrate fear and
isolation as shown in the two posters above.
•Taglines are used to get the audience interested in the film.
•The title of the film is normally positioned at the bottom of the poster.
•Credits and other information are normally formatted horizontally.
•Dark and contrasting colours; Red, White, Orange.

5. Conventions I have used In my
poster

6. Film Magazine front cover
I carried out some research on existing magazine covers before I started to create my own magazine cover, I did this so that I
can challenge and develop these conventions for my own magazine cover. I did an analysis on a professional film magazine
Empire which allowed me to discover conventions used for making an effective magazine cover. I also carried out a research
on Empire’s special magazine issues which I used as inspirations for my magazine cover; I focused on how the Magazine
gives it away to the audience that it is a special issue, I had not started making my Pick up magazine cover as my feedback
was given, so I decided to use it as an advantage to make a new magazine cover for my new horror trailer Demon wood.
When looking for magazine covers I did not find any horror
film covers, so I decided go for a magazine that follows the
general conventions of magazine covers. For inspirations I
looked at Empires special issue magazine so I decided to try
something different and do a special edition on Top 10
horror films that are based in the woods, another thing I
decided to was to put my own film poster at the front of the
magazine as part of the list, I use this method to advertise my
film to the audience, also the fact that I ranked the film as
number 1 gives my film a good status.
When Analysing and researching these covers, these where the conventions I came across;
•There is always an image of the main character in the film which is the biggest and the centre of attraction on the cover.
•Special issues/Edition always break general Empire font convention, the font is normally the same as the theme of the film.
•There are always other articles on films or gossip, which attracts different audiences.
•Magazine title and film title normally have the biggest fonts on the cover.
•Magazine title is always positioned at the top of the magazine.
•The price and date are normally displayed on the top of the magazine, whilst the barcode at the bottom.
•Some magazine covers uses accolades to signify the magazines status.

7. Conventions I have used in magazine
Front cover