Learn a bit more about about Personal Branding from Ethan Chazin, the “Compassionate Coach.” Mr. Chazin has provided business advice to many clients on business planning, business development, marketing, and strategic planning to help them achieve their business goals. He will share with you the best practices to brand yourself as a compelling product so that you can find and land your dream job! This program will teach you to effectively market yourself as a product and to find career success. Learn to define your USP, perfect your sales pitch, and network like an All-Star by leveraging unconventional search strategies based on timeless marketing best practices.

1. The Chazin Group
Market Yourself for a
Successful Career
Presented by:
Ethan Chazin, President
The Chazin Group

2. Thanks to:

3. Only Through
BRANDING Can We
Achieve Lasting
Differentiation

4. What is a “Brand?”

5. Is it a LOGO?

7. …tagline?

8. “Finger-Licking
Good.”
“We Bring Good
Things to Life.”
“Quality is
Job One.”

9. …a jingle?

10. It’s a
PROMISE!

11.  Memorable
 Invaluable
 Unique

12. What is YOUR
Brand?

14. It’s a
“PERCEPTION”
thing.
Ask people how
they perceive YOU?

15. The Chazin Group
The Chazin Group
Your BRAND is the
collection of all your
actions.

16. LIVE
The Chazin Group
The Chazin Group Your Brand
• LIVE your brand:
– If you say you‟ll do it…DO IT
– Do as I DO…NOT “do as I say.”
– Return ALL emails & phone calls
– Subscribe to a “MORAL COMPASS”

17. The Chazin Group
The Chazin Group
Your Journey to Personal
Exploration Begins

18. The ChazinPassions
Your Group & Skills Collide
Passions Strengths
DREAM
JOB
18

19. The Chazin GroupTake
The Chazin Group a Test
• Psychological Assessment Tools:
– Keirsey Temperament Sorter
(www.keirsey.com)
– Myers Briggs (www.myersbriggs.org)
– Hermann Brain Dominance Instrument:
www.hbdi.com
– DISC Tool: www.onlinediscprofile.com
– Birkman Method (www.birkman.com)

20. Personal
The Chazin Group
The Chazin Group Exploration
• Your Goals:
– Identify Strengths & Areas for Improvement
– Identify New Career Opportunities
– Identify Ideal Industries and Companies
– Identify Your Working Style

21. Personal
The Chazin Group
The Chazin Group Assessment
• Match Your Values and Belief System
to the Ideal Culture of Potential
Employers:
– Research your ideal company culture.
– Learn to distinguish between the Formal and
Informal culture in ANY organization.

22. Brand Building
The Chazin Group
The Chazin Group Is a 3 Step Process
Personal Mission Statement
Positioning Statement
Proposition Statement

23. The Chazin Group
The Chazin Group STEP 1
Your
PERSONAL MISSION
Statement

24. Your Core
The Chazin Group
The Chazin Group Values & Beliefs
• What principles do I choose as a
foundation for my life?
• What would I like to accomplish and
contribute?
• What would I like to be?
• How do I fit into my family and
community?
• What are my strengths?
• What are my passions?

25. Who
The Chazin Group
The Chazin Group Are You?
• Take an Online Self Assessment Tool:
– Myers-Briggs Type Indicator (MBTI)
– The Birkman Method
– Keirsey Temperament Sorter
• Understand Your Values
• Match Your Values To Ideal Employer
Cultures (Differentiate the Formal &
Informal)
• Identify Your Preferred Working
Environment

26. What’s MOST
The Chazin Group
The Chazin Group Important to You?
Very Not
Elements to Consider Important Important Neutral Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture:
Values
Integrity
Energy
Structure
Celebrations

27. What’s MOST
The Chazin Group
The Chazin Group Important to You?
Very Not
Elements to Consider Important Important Neutral Important N/A
Environment
Helping or Impacting Lives of
Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with
Manager
Personal Relationship with Co-
workers
Physical location
Commute

28. www.timethoughts.com/goalsetting/
www.timethoughts.com/goalsetting/
The ChazinYour Marketing 5 Ps
Group mission-statements.htm
mission-statements.htm
Mission Statement Templates

29. An
The Chazin Group
The Chazin Group Example
"My personal mission is to take time every
day for reflection, to realize what I learned,
what I should learn more about to say thank
you, to give myself a pat on the back while
looking into what I need to improve upon.”

30. The Chazin Group
The Chazin Group
Have a
40-Year Plan

31. The Chazin Group
The Chazin Group

32. The Chazin Group
The Chazin Group STEP 2
Your
POSITIONING
Statement

33. Your Positioning
The Chazin Group
The Chazin Group Statement
• Based on my background, this is how I am in a
UNIQUE POSITION to help your organization
• Highlight your FEATURES & BENEFITS:
– Core Competencies (Workforce Solutions, Candidate
Screening, Training & Development)
– Expertise (Leadership, Management)
– Success Stories
– Qualifications & Experience
– Accreditations & Certifications
– Language Proficiency

34. The Chazin Group
The Chazin Group STEP 3
Your
PROPOSITION
Statement

35. The Your Group
Chazin Proposition
The Chazin Group Statement
• Based on my personal mission and my
positioning statement, I PROPOSE that…
• Here‟s what I will do for your organization
• Apply your background, skills and experience to
their specific needs

36. The Chazin Group Resources
The Chazin Group
• FranklinCovey Mission Builder;
www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission
Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating
Meaning in Your Life and Work

37. The ChazinYour Brand
Group
The Chazin Group Is Ready
Marketing the Brand
Called YOU…

38. Your Marketing 5 Ps
•PRICE: Know Your Worth
•PLACE: Meet With the Right People
•PROMOTION: You Can‟t Sell What
You Don‟t Know. Why Should
Someone Do Business With You?
•PACKAGING: Dressing for Success
•PRODUCT: Your Features &
Benefits

39. TheSelf-Promotion
The Chazin Group
Chazin Group = BRANDING
• Become a Subject Matter Expert
• Get Published
• Identify Your USP
• Your Product Features & Benefits
• Build Rolodex of References / Testimonials
• Your Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks

40. The Chazin Group
The Chazin Group
Your Personal
Marketing Plan

41. The Your Group
The ChazinPersonal
Chazin Group Marketing Plan
Your Contact Details Here!
Summary of my professional qualifications: 13 years as a security
analyst with core competencies in:
• Core competency 1
• Core competency 2
• Core competency 3
• Core competency 4
My target job functions & job titles:
Security Analyst Information Security Research Market Data
Senior Security Information Analyst Research Market Data
Analyst Analyst Specialist
Quant Research Network Intrusion Analyst Research
Analyst Manager
Quant Modeler / Application Security Analyst
Trader
FX Systematic Security Systems Analyst
Trader

42. The Your Group
The ChazinPersonal
Chazin Group Marketing Plan
Key Responsibilities That I am Seeking Include:
• Project Management
• Telemarketing
• Customer Service
My Ideal Company Characteristics and Locations Are:
Key Company Attributes Ideal Job Location
Entrepreneurial culture, small start up, and NYC, Northern/Central NJ
condones calculated risk-taking Dallas/Ft. Worth, TX
Cincinnati, OH
Target Industries and Companies:
E-Commerce Manufacturing Security Sports
Management
Amazon Amano Kroll Worldwide Steiner Sports
Corporation
E-Bay Johnson Controls Citigate-Hu dson MIllsport
B&N.com United Safir-Rosetti SME, Inc.
Technologies

43. Use All
The Chazin Group
The Chazin Group Your Resources
 Only 10-15% of Jobs Get Advertised
 Online Resources:
o CareerBuilder, Monster, Yahoo! Hot Jobs
represent ONLY 6-7% of all jobs
 Classified Advertising:
o NJ.com, NYT.com, Craig‟s List

44. Use ALL
The Chazin Group
The Chazin Group Your Resources
 Job Aggregator Sites:
o SimplyHired.com
o Indeed.com
 Executives/Professionals:
o ExecuNet
o Korn Ferry
o Christian & Timbers
o 6FigureJobs

45. The Chazin GroupYour
Do
The Chazin Group Research
• Research Sources:
 Hoover‟s Online
 SEC (www.sec.gov/edgar.shtml)
 DNB.com
 Business.com
 SearchSystems.net (public records
dbase)
 PR Newswire

46. The Chazin GroupYour
Do
The Chazin Group Research
• Research Sources:
 ThomasNet.com
 CNNMoney.com (http://money.cnn.com/news/crc)
 vault.com/companies/searchcompanies.jsp
 www.learnwebskills.com/company

47. The Chazin Group Are
The Chazin You
Group a Product
• Your Resume “Forever” Success Stories
• You Are a Product:
– Features & Benefits:
• Core competencies
• Experience
• Skills & Qualifications
• Education
• Certifications
• Resume & Cover Letter LAST!

48. Your Product Benefits/Features
HOBBIES &
EDUCATION INTERESTS
VALUES &
CONTACTS
BELIEFS
LANGUAGE

49. The Chazin Group
The Chazin Group
What Are
Transferrable Skills?

50. Your Transferrable
The Chazin Group
The Chazin Group Skills
Transferable skills are
talents you've acquired
elsewhere, that you can
take with you to help
future employers.

51. Your Transferrable
The Chazin Group
The Chazin Group Skills
Experiences like volunteer
work, hobbies, sports,
previous jobs, college
coursework or even life
happenings can lead you to
find these skills.

52. The Chazin 5 Basic
The Chazin Group
Group Skill Areas
• Communications
• Human Relations
• Research & Planning
• Organization, Management, Leadership
• Work Survival

53. Go Where
The Chazin Group
The Chazin Group the Jobs Are
• Paralegals
• Home Healthcare & Nursing
• Risk Management
• Green Initiatives
• The Government
• Business Continuity
• Security
• Sports Management

54. The Chazin Group
The Chazin Group
Ready to Completely
CHANGE Your Resume?

55. Resumes
The Chazin Group
The Chazin Group That Get Read
• What USELESS Folly
• The “10-15 Second” Rule
• Customize for Each Job
• Success Stories
• Highlight Your Experience
• The C.A.R Approach
• Customize By Job and/or Industry

56. The Chazin Group
The Chazin Group
7 Success Stories

57. Resumes
The Chazin Group
The Chazin Group that Get Read
• Can It Be Scanned?
• As Long As It Needs To Be
• Make It About Employer Needs
• Separate Yourself From Other Candidates
• Show How Will Employers Make Money by
Hiring You
• Use LOTS of Buzzwords
• Use Numbers to Build a Compelling Story

58. TheValueGroup
Chazin Proposition
The Chazin Group as Billboard
Value Proposition

59. Give An Overview
The Chazin Group
The Chazin Group for EACH Job

60. Highlight Success Stories
Tell Your Success Stories

61. The Chazin Group Story
Tell a
The Chazin Group Using #s

62. The Chazin Group
The Chazin Group
UNCONVENTIONAL
Cover Letters

63. The Cover Letters
The Chazin Group
Chazin Group That Get Calls
• OPEN: How About A Headline?
• Target With Research
• Address Their Needs
• You Are a Set of “Solutions”
• Canned Letters Get Canned – Be
Unconventional!
• CLOSE: I Will Call You…Then Do It!

64. The Chazin Group
The Chazin Group

65. Use Recruiting
The Chazin Group
The Chazin Group Firms
• Let‟s Play Whack-a-Mole
• Ask the Best Companies in industries
you want to work in who THEY use
• Limit to No More Than 3-4
• Provide Your Marketing Plan
• Leverage Against Each Other
• Kennedy Information “Red Book”
of Recruiters

66. The Chazin Group the
Enter Mind of HR
– Talent Shortage Growing Rapidly
• College graduates incapable of performing the work
before them
• Baby Boomers Soon to Retire in Masses
– Becoming an Employer of Choice
– Tons of Job Seekers…Meet Hiring Freezes
– Measurable Training & Development
– Develop & Implement Acquisition/
Retention Strategies
Want a Seat at Management Table

67. Contract Work
The Chazin Group
The Chazin Group Is A Viable Option
• Temporary Work/Consulting
• Placement Agencies
• Freelance / Contract Work
• Websites:
– Sologig
– Flipdog
– Allfreelance
– VirtualVocations
– PeoplePerHour

68. How To
The Chazin Group
The Chazin Group Work a Job Fair
• Research Participating Firms
• Perfect Your Elevator Speech
• Resumes, Marketing Plans & Bios
• Dress to IMPRESS!
• Focus On Your Industry

69. Your Brand Goes Networking
The 5-2-1 Goal:
5 SECONDS
2 MINUTES
1 HOUR

70. The ChazinCultivate
The Chazin Group
Group a Lifeline
• Develop a Networking PLAN
 Profile of your immediate boss
 Relevant Industry Associations
 Key Industry networking groups
 Industry Websites
 Include contact tracking form

71. The ChazinCultivate
The Chazin Group
Group a Lifeline
• Networking Is Reaching Out To:
 Family; Friends of Family; Friends of
Friends; Friends of Friends of Friends!
 It‟s Not Who YOU Know But Who
Knows YOU
 Keep a Tracking Form:
 Name & Organization
 Tel. #
 Email
 Who They Referred You To
 Comments

72. The ChazinCultivate
The Chazin Group
Group a Lifeline
• Networking = GET OUT THERE!
 BNI
 FENG, MENG, etc.
 Toastmasters
 Industry Associations
 Chambers of Commerce
 Business Development Centers
 Small Business Administration

73. Manage
The Chazin Group
The Chazin Group Your Pipeline
First Last Job
Organization Industry Address City State Zip Tel
Name Name Title

74. The Chazin Group
The Chazin Group
The “Informational”
Interview

75. The Chazin Informational
TheThe Group
Chazin Group Interview
• The Informational Interview:
 Understand What People Do
 What They Enjoy Most/Least
 How They Got Into the Industry
 Great Networking Source
 Fine Tune Your Selling Skills
 DON‟T Ask For a Job!

76. The Chazin Informational
TheThe Group
Chazin Group Interview
• The Informational Interview:
 DO Ask For Referrals!
 Ask what they read to stay current
 Who in their company/organization is
a “shining light” (rising star)
 Send Thank You Immediately

77. The Chazin Group
The Chazin Group
Know Your Worth
Place a “VALUE”
on Your Brand

78. Know
The Chazin Group
The Chazin Group Your Worth
• Research An Appropriate Salary Range:
 Numerous Resources Exist Online:
 SalaryCalculator.com
 Salary.com
 JobStar.org
 EcompOnline.com
 SalaryExpert.com
 Payscale.com/salary-calculator
 By Industry
 Experience Level
 Geography
 Bureau of Labor Statistics
 Anecdotal (Through Your Networking)

79. The Chazin Group
The Chazin Group
The Interview

80. Interviewing
The Chazin Group
The Chazin Group For Success
Interviewing
• Interviewer Is NOT an Expert, so…
• YOU Control the Process
• Get Ready…The Curtain‟s Up
• Focus On…EVERYTHING!
• An Aptitude Test Might Be Given
• Rehearse Your Core Competencies
• Apply The „Mirroring‟ Technique
• 1:to:1 Versus 1:to:Many

81. Interviewing
The Chazin Group
The Chazin Group For Success
Interviewing
• Know Your Interviewer So You Can…
• Interview the Interviewer
• Salesmanship in Print
• Ask For The Sale
• Understand The Follow-Up Process
• Video/audiotape your practice
• Practice, Practice, Practice

82. Interviewing
The Chazin Group
The Chazin Group For Success
Interviewing Questions
• Some Examples of AWFUL Questions:
– Tell Me About Yourself
– What Are Your Strengths/Greatest Weakness?
– Where do you see yourself in the future?
– What would your old boss say about you?
– Why did you leave your last job?
• For each question add to the end of it: ”As
it applies to my ability to do this job!”
• Relate their questions to your interests,
strengths, and accomplishments.

83. Interviewing
The Chazin Group
The Chazin Group For Success
Interviewing Questions
• What you SHOULD ask them:
– When we have my first review how will you gauge
success?
– What are the most crucial 3 or 4 attributes of the
ideal candidate you are seeking for this
opportunity?
– What problems keep you up at night?
– What have been the qualities/characteristics of
people you have worked most effectively with?
– What happened to the person doing the position
most recently?