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World Wide WUSC - AGA 2009 Presentation

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World University Service of Canada
World University Service of Canada

The document discusses how World Wide WUSC can better engage people and move them along a "ladder of engagement" through the strategic use of social media and an integrated online and offline approach. It provides examples from the Obama campaign and suggests adopting a conversational tone on social media to personalize the message and encourage various levels of involvement. The overall goal is to inspire and empower people to take action to create positive change in the world.

EducationTechnology
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World Wide WUSC ,[object Object],[object Object],[object Object]
Education Changes the World Note Addition: Notes like this have been added since the original presentation at the 2009 WUSC AGA. They are all in red and explain some of the slides in more detail.
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],[object Object],[object Object],[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],[object Object],[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World Education Changes the World Note Addition: These two graphics show the idea of a “Ladder of Engagement”. In other words, the way you can move someone from being just and “interested bystander” to someone who is a regular donor or champion of your cause. The more engaged the closer they are to the top of the ladder or the center of the curling circle.
World Wide WUSC Connecting and Conversing in an ICT-Driven World Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Education Changes the World Note Addition: An example of an easy first step to engage is getting someone to change their Facebook status or profile picture. You can then move from there to get people to take more concrete action.
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],[object Object],[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],[object Object],[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],[object Object],[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],[object Object],[object Object],[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],Education Changes the World
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],Education Changes the World Note Addition: You can imagine many of the WUSC Local Committee campaigns using this same offline – online engagement strategy. We are already very good at doing offline events. Now it is time to harness some tools online at the same time!
World Wide WUSC Connecting and Conversing in an ICT-Driven World ,[object Object],[object Object],[object Object],[object Object],Education Changes the World If you have any questions regarding this presentation please contact Mark Leclair (ICT for Development Officer at WUSC in Ottawa). You are free to link to this presentation and send it to your friends, family and co-workers but please keep the contact info of the presenters on the presentation (below).

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World Wide WUSC - AGA 2009 Presentation

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  • 2. Education Changes the World Note Addition: Notes like this have been added since the original presentation at the 2009 WUSC AGA. They are all in red and explain some of the slides in more detail.
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  • 5. World Wide WUSC Connecting and Conversing in an ICT-Driven World Education Changes the World Note Addition: These two graphics show the idea of a “Ladder of Engagement”. In other words, the way you can move someone from being just and “interested bystander” to someone who is a regular donor or champion of your cause. The more engaged the closer they are to the top of the ladder or the center of the curling circle.
  • 6. World Wide WUSC Connecting and Conversing in an ICT-Driven World Education Changes the World
  • 7. World Wide WUSC Connecting and Conversing in an ICT-Driven World Education Changes the World
  • 8. World Wide WUSC Connecting and Conversing in an ICT-Driven World Education Changes the World
  • 9. World Wide WUSC Connecting and Conversing in an ICT-Driven World Education Changes the World
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