WTIA Cloud Computing Series - Part II: Scaling into the Cloud with Amazon Web Services

Adam Selipsky Vice President Amazon Web Services

Amazon’s Core Businesses Retail Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Developers & IT Professionals On-demand compute and storage infrastructure for hosting web-scale solutions Over 490,000 registered developers

How Did Amazon Get Into This? ,[object Object],[object Object],[object Object],[object Object]

Design Principles Reliable Scalable Low-Latency Easy to Use Inexpensive

Amazon Web Services (AWS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Were Our Biggest Surprises?

AWS Customer Momentum 490,000 Q4 2008 370,000 Q1 2008 240,000 Q1 2007 160,000 Q1 2006

AWS Usage Growth 2001 2002 2003 2004 2005 2006 2007 2008 Bandwidth consumed by Amazon Web Services Bandwidth consumed by Amazon’s global websites

Amazon S3 Momentum Peak Requests: 70,000 per second 200 Million 5 Billion 18 Billion 40 Billion

Diverse Use Cases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What You Want ,[object Object],[object Object]

Reality ,[object Object],[object Object],[object Object]

Heavy Lifting = Price of Admission Server hosting Bandwidth management Contract negotiation Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams

It Gets Worse… ,[object Object],[object Object],[object Object],[object Object]

AWS Eliminates the Heavy Lifting On-Premise Infrastructure AWS Cloud-Based Infrastructure Your Business More Time to Focus on Your Business Managing All of the “Heavy Lifting” Configuring Your Cloud Assets The AWS cloud provides reliable and dependable on-demand infrastructure that frees time and expense for you to focus on innovating for your business. 30% 70% 30% 70%

Advantages of the AWS Cloud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trends We’re Seeing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But What About… ,[object Object],[object Object],[object Object],[object Object]

Typical Dilemma: Predicting Infrastructure Needs Compute Power Time Predicted Usage Actual Usage Waste Customer Dissatisfaction

Animoto and Amazon EC2 Number of EC2 Instances 4/12/2008 Launch of Facebook modification. Amazon EC2 easily scaled to handle additional traffic Peak of 5000 instances 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008 Steady state of ~40 instances

Thank You! For more information: aws.amazon.com

WTIA Cloud Computing Series - Part II: Scaling into the Cloud with Amazon Web Services

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WTIA Cloud Computing Series - Part II: Scaling into the Cloud with Amazon Web Services