This document discusses VisitBritain's approach to using social media to promote tourism businesses in the UK. It encourages tourism operators to engage with VisitBritain's social media channels by liking and sharing content on Facebook, linking their websites and social profiles, using hashtags like #LoveUK, and sharing photos and videos on YouTube and Flickr with the VisitBritain brand. It also notes some of VisitBritain's current and upcoming social media initiatives like featuring operator check-ins on Facebook and curating top UK places. The overall aim is to help tourism businesses participate in VisitBritain's social media story and global community promoting love of the UK.