Capitol Broadcasting Company - Boost Your Business - October 2011

Share on! ,[object Object],[object Object],[object Object],[object Object]

The Good News ,[object Object],[object Object],[object Object]

Why do we (still) need marketing? ,[object Object],[object Object],[object Object],[object Object]

Social Media Cheat Sheet ,[object Object],[object Object],[object Object]

Traditional & New Media ,[object Object],[object Object]

Evolution of Marketing Communications At some point, these all lead to or become “social” media Social media Online marketing/digital media ,[object Object],[object Object],[object Object],[object Object],Direct marketing ,[object Object],[object Object],[object Object],[object Object],Early media Word-of-mouth

Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook & Twitter ,[object Object],[object Object]

Location-Based + Reviews + Group Buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does your brand have to say? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can’t I just do social? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integration ,[object Object],[object Object],[object Object]

TV + Radio + Display ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: #NCBBQvsPerry ,[object Object],[object Object],[object Object],[object Object]

Events: The original “social” activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Focusing on your core business ,[object Object],[object Object]

WRAL TV/WRAL.com/OBX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cute Buttons: Here Comes the Bride… ,[object Object],[object Object],[object Object],[object Object]

Cree.com: Selling with “ Edu tainment” ,[object Object]

Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Frequency Twitter Facebook Blog Email Marketing Website

Just How Quick is “Quick Response”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Space for Rent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interactions = Opportunities ,[object Object],[object Object],[object Object]

Capitol Broadcasting Company - Boost Your Business - October 2011

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