1. WOBO Outreach Training

2. Why Outreach?
 Outreach is WOBO’s Backbone
 Advocacy clout
 Financial support
 Volunteer activity
 It just feels good

3. Introducing… You!
Why did you join WOBO?

4. Simple Steps for WOBO
Outreach
 Set up
 Engage
 Seal the Deal
 Register Members
 Report Back

5. SET UP:
Lookin’ good at the Outreach Table
 WOBO Outreach Materials
 Snazzy Table
 Wear your bike/walk love

6. ENGAGE:
3 Easy Ways to Describe WOBO
What does WOBO do?
 Works to improve neighborhood quality of life
in Oakland by making walking and bicycling
safe, accessible, easy and fun.
 Actively participates in local planning
processes to ensure that full bicycle and
pedestrian accommodations are included in the
planning process.
 WOBO is working hard to help create a vibrant
bicycling and walking community.

7. ENGAGE: A WOBO History
Lesson
 Founded in 2007
 First Success: Traffic Calming around Whole
Foods Oakland
 Work on Bicyclists’ and Pedestrians’ behalf in
Oakland
 Key Achievements
 Helped get new bike lanes striped on the Harrison-Oakland corridor;
 Gained a commitment to stripe bike lanes on Franklin and Webster Streets by 2010,
meeting our short-term goal for the Bike Broadway campaign;
 Conducted a bicycle inventory on Broadway and a Pathways and Stairways Inventory
throughout Oakland
 Launched a community effort to establish Oaklavia – our hometown version of “Sunday
Streets”

8. ENGAGE:
What we do today - highlights
 Bikeways Campaign: 30 miles in
2011, complete network by 2020
 Bike to Work Day – partnership every May
 Follow Local Planning Processes
 Community Events e.g. Bike-In movie nights
 Parklets and Pedestrian Campaigns

9. ENGAGE:
TIPS Getting the conversation
started
 Familiarity with the conversation
 Commonality
 Be Yourself
 Brevity

10. ENGAGE:
TIPS Getting the conversation started
Back Pocket Guide to WOBO:
3 simple questions to break the ice
 How do you get around?
 Where’d you ride from?
 What bike/walking/transportation issues
are important to you?

11. SEAL THE DEAL
Ask and you shall receive
Are you a member of Walk
Oakland Bike Oakland?
WOBO works to (insert your
favorite easy description here).
Will you join today?

12. SEAL THE DEAL
Talking Points: What’s the deal? Levels
 If you’re a new member, you get $15 off a
regular membership – only $20
 IF you’re a renewing member, it’s $35
 If you’re a household, it’s $50
It’s not scary to ask for money…

13. SEAL THE DEAL
Talking Points: What’s in it for me?
 You get discounts at local businesses
 Strengthen the voice of bicyclists in Oakland –
our members give WOBO clout with decision
makers
 Join other Oakland community members who
are working improve neighborhood quality of
life by making Oakland a better place to walk
and bike

14. Thanks, but no thanks
 Sign up for Email list
 Make sure they take a brochure
 Know when to say when…

15. REGISTER MEMBER:
Sign Up nuts and bolts
 Fill out the form
 Are you a household?
 Make sure it’s legible
 Credit Cards?
 Get their money: cash or check in the
envelope
 “It’s in the Mail”
 Thank you and Welcome!
 Put member registration in tabling envelope

16. TIPS Dealing with the haters
 Critical Mass
 We don’t encourage rude bicycling
 We don’t exclude drivers!
 I live in SF/Berkeley/Fremont…
 “If there’s just one gripe about cyclists…” (we
offer something for everyone…)
 Admit when you don’t know the answer.
 Know when to give up. It’s ok.

17. Give it a try
 Easy Sell
 Tough Sell

18. You’re ready – Volunteer!
 Oaktoberfest – This Saturday, October 1!
 Rockridge Out and About, October 9
 PEDALFEST, October 22

19. ~Many Thanks~
Ride and Walk On!