This document discusses using data-driven analytics to optimize game retention. It shows data on retention rates for different mobile game categories, networks, and platforms. The top performing mobile games are ranked, and iOS is shown to dominate Android in overall retention for some categories. The document concludes with best practices for retention, such as using easy initial levels to engage new users, implementing notifications strategically for different player types, integrating social features to build community, releasing timely updates, and paying attention to reviews and ratings.

1. How to optimize your
game retention with
data-driven analytics

2. Leading the Mobile
Advertising Analytics
Market

3. Leading Globaly
Beijing
Bangkok
Seoul
Tokyo
Singapore
Guragon

4. Leading in Scale
* *
*Market share of Apps with SDK installed
*App actively using SDK

5. Leading in Scale & Retention

6. Back to Basics
.

7. Mobile
Advertising
Analytics
What is it
Why do you need it

9. Gaming Overall Retention - Top 15
0
1
2
3
4
5
6

10. Video Networks’ Retention Domination

11. In-App vs. Affiliates – No Contest

12. Gaming Overall Retention - Top 15

13. Affiliate Trumps Incentivized

14. Video Networks’ Retention Domination

15. Head to Head

16. OS Retention Level Gap – iOS Dominates

17. iOS Domination Broken Down

18. Android Shining
Leads iOS in overall retention among two
Categories although trend changes over time
Overall Retention +87%
+101%
+65%
+24%
+85%
+65%
+24%
Overall Retention +74%
Day 1 Day 7 Day 30
Day 1 Day 7 Day 30
Affiliate Networks Incentivized Networks

19. 1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
Power Ranking - Gaming

20. 1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
Power Ranking - Gaming

21. Key Takeaways
Big Data
is King
Video Perfect
for Mobile
Facebook
Power
Key Takeaways

22. Best Practices
.

23. Tip #1: Easy Come, Easy Go
D1: 28% D7: 11% D30: 7%

24. Tip #2: Use Notifications
...But treat players differently
Newbies Hardcore Champions

25. Tip #3: Build a Community
Users retain longer and
spend more when they have
a social login

26. Tip #4: Release Updates
Know your market, know your customers.

27. Tip #5: Reviews & Ratings
Read the feedback, it matters!

28. Спасибо!
katerina@appsflyer.com