The document provides an agenda and overview for an innovation programme launch event at the International Institute for Product and Service Innovation, including presentations on customer-focused innovation, additive manufacturing technologies, and experience design tools to help businesses stimulate innovation and new opportunities through collaboration at the Institute.

1. WELCOME
INTERNATIONAL INSTITUTE FOR
PRODUCT & SERVICE INNOVATION
INNOVATION PROGRAMME
© 2013

2. Housekeeping
© 2013

3. About Us
• About
– Warwick
– WMG
– SMEs
– Me MARK SWIFT
Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,
© 2013
BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml
European Space Agency http://smeprojects.esa.int

4. Purpose of the day
• Launch Innovation Programme cohort #2
• Raise awareness of new technology, methods, tools
• Stimulate demand for innovation:
– UK Government recognises that it needs to be created and
encouraged…
• Escape confines of restrictions and barriers and look for new
opportunities
• Understand what we can do for you
1. Intensive day two programme
2. Identifying future projects
• Rallying Call for projects…
© 2013

5. Agenda
0830 Introduction to IIPSI and new programme Dr Mark Swift
0900 Putting the Customer First! Carolyn Parkinson
0945 Making stuff Dr Ben Wood
1045 Coffee Break
1100 Digital Enabling Tools Dr Xiao Ma
1200 Introduction to afternoon sessions Dr Mark Swift
1215 Lunch and Networking
Afternoon breakouts: Commercial Success through IP,
1315 Design with Intent, Cloud for Business & Smarter Social All
Media, Innovative Polymer Technologies
Chris Brown &
1515 Innovation Programme next steps
Dr Mark Swift
1530 Close and optional 5 minute intensive clinics (one to ones) All
© 2013

6. What is IIPSI?
International Institute for Product and Service Innovation
• Purpose
– Help understand customers and users better and emotional reponse;
– Prototype new products for example using Additive Layer
Manufacturing;
– Use digital (Internet) to launch as well as develop market ready products
and services
• IIPSI must have IMPACT
– Business growth
• Fully funded until end of June 2015 (initially)
© 2013

7. Product and Service Innovation
New Product Digital industry approach to
opportunities Digital product innovation
New Digital delivery Design for User Experience
and testing market
platforms
IIPSI response
Product People
Design for User Experience / testing market response
© 2013

8. What's the structure of iIP
Awareness briefing, case studies,
TODAY • Attended workshops
Raising demonstrations initial ideas
• Discussed
Awareness 1
DAY In-depth•workshops, new products,technical AdWords
eMarketing of
advanced via Google
Embedding • Found partners & configured online collaborative tools
capability TWO demonstrators, horizon scanning, hands on…
2 to address new market
Market
leading • Internships and student projects
products & Intensive• companynew productsprototyping,
Developed projects - / services (Cat 5)
services 3
identifying markets, internships
30+
places
• Collaborative research projects funded by EPSRC and
Expansion per
through R&D
year FeasibilityBIS
4 studies, proof of market, proof of
concept, assistance with funding applications
Gained new OEM customers
© 2013 Sold part of their business £m++

9. Product / Service lifecycle support
Sales and profit
Development & Introduction Growth Maturity Decline
© 2013

10. Why do you matter to us?
1. Ability to be flexible and innovative
2. Ability to create jobs and reduce
unemployment
3. Significant size of the sector (99 per cent of
UK firms and just under 50 per cent of jobs)
© 2013

11. Knowing where to shoot
• Market pull, technology push
© 2013
BBC sport, Peter Wilson wins double trap gold, http://www.bbc.co.uk/sport/0/olympics/18911651

12. Alternative applications & perspectives
“If I’d asked my customers what they wanted, they’d have said a
faster horse.” Henry Ford?
© 2013

13. Innovation Pitfalls
• Moving out of current thinking or paradigm
• Little or no knowledge of how to develop a new
product or service
• An unidentified ‘funding gap’ for the on-going
development and validation of new product or
service
• The need for an effective development process
supported by resources and planned implementation
© 2013

14. Summary
• Rallying call to get involved 30 spaces per year
• Impartial view, confidential environment
• Unique, high profile facility for the region
• Range of SME services
• Think about priorities (Day 2)
• No such thing as a free lunch!
– Short forms
– Baseline monitoring
• Feedback and Evaluation
© 2013

15. Putting the Customer First
Carolyn Parkinson
Technology Transfer Specialist
Experience Led Innovation
© 2013

16. Let’s talk about…
• Understanding customers and users
• Not about being a slave to customers’ whims
• Gaining insights which will help you meet your business
objectives
• Purposely designing for the experiences and behaviours you
hope to create for users of a product or service
• We call this:
Experience Led Innovation
© 2013

17. What is Experience Led Innovation?
Experience Led Innovation (ELI):
Innovation that is informed by
understanding how people use or
experience a product or service
© 2013

18. Put yourself in the user’s shoes
… now how does your offering look?
© 2013

19. Experience Led Innovation
• All products and services create experiences and behaviours
for users
• These may be purposeful, or accidental
• Getting it right is a competitive advantage
Our key message to SMEs:
We can help you better understand the user experience to
promote and inform innovation to grow your business
© 2013

20. Understand the user perspective
What does this button do?
• Close the door?
• Provide illusion of control?
• ‘Fake affordance’
Design question:
Is there anything to be gained from making
something look like it works one way, while
actually doing something else (or nothing at
all)?
© 2013

21. Understand the user perspective
My user experience:
© 2013

22. Understand the user perspective
How many people
would push the wrong
button for this lift?
© 2013

23. Understand the user perspective
© 2013

24. Understand the user perspective
Confusing user interface
Result:
• frustration
• wasted time
• poor quality data
© 2013

25. Understand the user perspective
© 2013

26. Experience Led Innovation
• A deliberate focus on the user experience can unlock
powerful insights
• An enormous amount of research is out there
• This can be used by businesses to create competitive
advantage
• Designing desired behaviours aligned with business goals
• Creating physical or digital experiences and journeys
• Making use of emotions
© 2013

27. Research base
Professor Paul Jennings
Professor of Experiential Engineering
Dr Rebecca Cain
Associate Professor of Experience Led Innovation
Paul and Rebecca are supported by over 20 researchers
working in this area.
© 2013

28. Could my business benefit from an
Experience Led Innovation approach?
1. How easily can customers access your product or
service?
2. Is your product being used in the way you intended?
3. Are you struggling to get your products accepted in the
marketplace, and don’t know why?
4. Does the experience of your service match your brand
values?
5. Could your products be designed to work better?
© 2013

29. Features of Experience Led Innovation
Cross discipline: engineering, design, psychology, ergonomics,
architecture, marketing, strategy, and more
Many names: User focussed design, customer satisfaction, design
feedback loop, human factors engineering, usability, design for
emotion, ergonomics
Applicability: can add value
to innovation at any stage of
Sales and profit
the development life cycle
© 2013 Development
& Introduction
Growth Maturity Decline

30. ELI Business assistance at IIPSI
Access Experience Led Innovation support via:
1. IIPSI Innovation Programme
2. Experience Led Innovation Toolkit
3. Customised intensive business support projects
Extent of support offered is determined by the
potential for resulting business growth impact.
© 2013

31. IIPSI Innovation Programme:
Experience Led Innovation
• Two day (minimum) programme
• Day 1: general introduction, with specialist afternoon
workshops
• 1 hour workshop session this afternoon
• Day 2: Specialist full day workshop:
‘People Centred Innovation’
• Equipping you with a range of tools and skills to
apply directly to your organisation
© 2013

32. Experience Led Innovation Toolkit
© 2013

33. Experience Led Innovation Toolkit
• A flexible suite of tools to address a range of experience-related
business challenges
• Tools selected and interpreted for their appropriateness for
SMEs
• Intended to unlock insights in user-focussed design, customer
experience, and innovation for products, features, and services
• We work with SMEs to select the most effective tool for a
particular challenge
• Custom delivery by WMG specialist staff
© 2013

34. Experience Led Innovation Toolkit
Tools include:
• Touchpoints Matrix
• Design with Intent
• Matchmaking workshop
• Customer Journey map
• Walkthrough
• Tomorrow’s Headlines
• and others – more tools are always
being piloted and added
© 2013

35. Experience Led Innovation Toolkit
Want to know more?
• Full session on the toolkit during
Innovation Programme specialist
Day 2 ‘People Centred Innovation’
• Next workshop dates:
• Wed 13th February
• Tues 5th March
• registration now open!
• Session this afternoon:
‘Design with Intent’
© 2013

36. Customised intensive projects
WMG specialists work closely with your team over a period of time on
a specific challenge aimed at achieving measurable growth.
Business challenges where Experience Led Innovation could assist
include:
• Service design: exploiting key connection opportunities, removing
frustration and roadblocks
• Physical product design: best practice application
• Innovation launch: understanding your market, aligning
developments with early user behaviours
• Visitor experience: simplifying experience, maximising engagement
© 2013

37. Case Study: Mayridge Ltd
• Mayridge provides a fully integrated approach to
live business events and exhibiting, worldwide
• Highly respected international supplier
• Mayridge had ambitious growth plans, and were
eager to bring innovation to the sector
© 2013

38. WMG and Mayridge Ltd
• Over the past 9 months, Mayridge and WMG have worked together
closely on some key areas of innovation
• exploring how new academic approaches in Experience Led
Innovation can be used in commercial applications
• transforming internal and external business processes to
incorporate a fully experience-led approach to client work
• Mayridge acted as pilot during development of the ELI toolkit
• Four new senior appointments and significant new business won
• Jointly building a ground-breaking exhibition stand demonstrator
currently being installed in IIPSI
© 2013

39. Case Study: Mayridge Ltd
“Our ground-breaking knowledge transfer
alliance, with WMG’s Experiential
Engineering Research Group, involves
developing novel business applications in
the area of ‘Experience Led Innovation’.
This partnership enables Mayridge
to offer a completely new approach
to live events, exploiting
sophisticated academic tools for the
benefit of our clients. “
© 2013

40. Mayridge Exhibition stand demonstrator
• Demonstrator and ‘living lab’ currently being installed in IIPSI
• Exploring Experience Led Innovation tools for business behaviour creation
• Physical and digital experience design, applicable to wide range of business
situations
© 2013

41. Case study: Digital Native Academy
Bringing new life to the Bayard’s Colts……
© 2013

42. Digital Native Academy
• Project to broaden public engagement with
Bayard’s Colts: 17 historic carved heads
dating from early 1500s in Walsall
• Using Experience Led Innovation tools to
design the audience ‘experience journey’
• Targeting new audiences
• Identifying engagement points
• Exploring engagement ideas
• Involving stakeholders
• Knowledge exchange for new SME
capabilities
© 2013

43. Research base
Dr Rebecca Cain
Associate Professor of Experience Led Innovation
© 2013

44. Afternoon session: Design with Intent
“I use the term Design with Intent to mean
design that's intended to influence or result
in certain user behaviour.”
Researcher Dan Lockton
• Workshops use a comprehensive idea generation tool which provokes design
ideas by asking questions and giving examples of particular principles in action
• Uses eight ‘lenses’ to ask you to look at your products / services in light of the
behaviour which would result from particular design factors
• Applicable for products, services, design features, or proposed innovations
© 2013

45. Making Stuff (Polymer Innovation)
Dr. Ben Wood
Technology Transfer Specialist
© 2013

46. Polymer Innovation
Dr. Greg Gibbons
Head of Additive Manufacturing
Dr. Vannessa Goodship
Principal Research Fellow
Dr. Kylash Makenji
Knowledge Transfer Specialist
© 2013

47. Polymer Innovation
We make stuff…
© 2013

48. Polymer Innovation
• Working with new materials
• Developing new processes
• State of the art equipment
“We can work with you to develop new products using
innovative polymer technologies”
© 2013

49. Polymer Innovation Lifecycle
Sales and profit
Growth Maturity Decline
© 2013

50. Polymer Innovation Lifecycle
Prototyping
Formulating Low Volume
New Materials Manufacturing
Recycling Adding
Functionality
© 2013

51. Polymer Innovation Facilities
130m2 Technology Hall Extruder
bench
SME
– Prototyping/3D printing
– Compounding new Hybrid Micro-
ALM moulder
materials
Nano-
– Injection moulding fibres
– Printed electronics Clean
Room
– Polymer chemistry 3D Printing
© 2013

52. Polymer Innovation Demonstrators
Low Volume Manufacturing
• Prototyping
• Getting to production
Adding Functionality
• Plastic electronics
• Smart materials
Recycling
• Identifying properties of waste
• Finding new applications
© 2013

53. Low Volume - Concept
Level 2
• Review suitable 3D printing technology
• Assess need for technology • Prototypes to market
products and increase sales
Level 3
• New methods of
• Use of equipment and expertise manufacture
• Tooling for low volume production • Unique components
Level 4
impossible to make any
other way
• New manufacturing methods
• Unique products
© 2013

54. Low Volume Concept
• Additive Manufacturing (3D Printing)
– More accessible, fashionable
• Systems from £500
– New applications
• Electronics
• Fashion
© 2013

55. Low Volume – R&D
• Plasma Transferred Arc/CNC
– Make metal polymer tooling in one
additive process
• 3D Photocopying
– Charged particles
© 2013

56. Low Volume - Project
Challenge
‘Our prototypes are very valuable, but
we need to show our products at trade
shows’
– International sales
– One-off, heavy components
– Challenges with transport and security
© 2013

57. Low Volume - Project
• Solution
– Knowledge exchange
– Use of IIPSI software and
equipment
– Production of high-quality display
model
• Lightweight
• Low cost
• Kit form
© 2013

58. Low Volume - Project
© 2013

59. Low Volume - Project
• Outcomes
– Reduction in transport costs
– Reduced risk of damage/theft
– Increased knowledge of 3D printing systems
© 2013

60. Adding Functionality - Concept
Level 2
• Identify applications
• Review technologies
• Added value to existing
Level 3 products
• Use of equipment and expertise • New methods of
• Initial prototypes manufacture
• New ‘smart’ components
Level 4
• New functional polymer components
© 2013

61. Adding Functionality – R&D
• Spray-on electronics
– ‘Electronics in a can’
• Complex printed electronics
– Batteries, sensors etc
– PV solar panels
• Shape memory polymers
– Active disassembly
© 2013

62. Adding Functionality – R&D
• Hybrid Nano ALM machine
– Inkjet printed electronics
– Thick, viscous materials
• Ceramics, polymers, metals
• Manufacture of components and
electronics in one process
© 2013

63. Adding Functionality - Project
Challenge:
‘Our customer wants our product to light up’
– LEDs only work with ‘natural’ polymer
– Customer wants range of colours
– Surface needs to light up
© 2013

64. Adding Functionality - Project
• Solution
– Knowledge exchange
– Use of IIPSI expertise
– Spray-on electronic lighting
– Suitable for low-mid volume production
© 2013

65. Adding Functionality - Project
© 2013

66. Adding Functionality - Project
• Outcomes
– Knowledge of new manufacturing process embedded
within JSC’s technical staff
– Applicable to other products moving forward
– Potential new markets
– Prototype due for customer review Q4 2012
© 2013

67. Polymer Recycling - Concept
Level 2
• Review processes
• Segregation
• Reduce material waste
Level 3 • Reduce landfill costs
• Test material properties • Improve carbon footprint
• Identify potential applications • Add value to recycled
material
Level 4
• Reintegrate into raw material stream
© 2013

68. Polymer Recycling - Research
• Recycling of ‘smart’ materials
– Composites
– Solar panels
– Plastic electronics
© 2013

69. Polymer Recycling - Projects
Challenge:
‘What can we do with 3t/day of
waste plastic?’
– Food contamination
– Mixed colours
– Low value
© 2013

70. Polymer Recycling - Projects
• Solution:
– Manufacture of test samples
– Analysis of properties
– Knowledge exchange
– Applications identified
© 2013

71. Polymer Recycling - Projects
© 2013

72. Polymer Recycling - Projects
• Outcome:
– Added value
– Landfill costs reduced
– Environmental footprint improved
© 2013

73. Digital Native Academy
Carolyn worked with client to understand user
requirements.
This gave us some concepts to work with…
…time to make stuff
© 2013

74. Digital Native Academy
© 2013

75. How IIPSI Can Help…
• Knowledge Exchange
– Expertise focussed on your business
• Access to Equipment and Facilities
– ‘Try before you buy’
– Understand benefits and pitfalls
• Individual Projects
– R&D Level collaborations
© 2013

76. This afternoon’s session…
• IIPSI Technology Hall taster session
– Rapid tooling
– 3D printing applications
– (Not just manufacturing!)
• Preview of IIPSI equipment
– Available for use by West Midlands SMEs
© 2013

77. “We can work with you to develop new products using
innovative polymer technologies”
We’d love to hear your project ideas…
DR. BEN WOOD
@BENJAMINMWOOD
B.M.WOOD@WARWICK.AC.UK
© 2013

78. © 2013

79. Digital
Innovation
Dr. Xiao Ma
@coolseraph
x.ma@warwick.ac.uk
© 2013

80. Digital Innovation
Data Smarter
to Social
Intelligence Media
Mobile Cloud
for for
Business Business
© 2013

81. Digital Innovation
Mobile
for Business Cloud
for Business Smarter Social
Media Data
to Intelligence
© 2013

82. The Digital Team
Technology Mobile
Media Industry
Concept
Digital
R&D Business SME
Social
Network Cloud
Projects Data
Impact
Strategy
© 2013

83. Concept
Mobile App Lab - Mobile
Business Apps for
Business
Specification
App Projects
Technology Research
© 2013

84. R&D
Mobile
for
Business
© 2013

85. Projects – Pass-i-Parcel
Mobile
for
Business
© 2013

86. Projects – Pass-i-Parcel
Mobile
for
Business
© 2013

87. Concept
Services available to enable Cloud
business online
for
Business
Selection of service packages
Configuration of services to suit
particular business needs
Customisation / Further
Development
© 2013

88. R&D
Cloud
for
Business
© 2013

89. Projects – Han Dynasty
Cloud
for
Business
© 2013

90. Projects – Han Dynasty
Cloud
for
Business
© 2013

91. Concept
Social Media Platforms for Businesses Smarter
Interact with the RIGHT Social Media Social
Media
Leader in Discussion
‘Rapid Response Force’ in Market
Social Network Analysis
© 2013

92. R&D
Smarter
Social
Media
© 2013

93. Projects – Automotive Insulation
Smarter
Social
50+ 3 x 365 Tracking Media
Individual
Random Schedule
Analytics
© 2013

94. Projects – GravoGraph
Smarter
Social
Media
© 2013

95. Digital Native Academy
Smarter
Social
@IIPSIDemos Media
© 2013

96. Projects
Community
180%
Smarter
From Social
competitors’
customers Media
News
1st month,
£25,000
sales Video Discussion
Image
Location
service
© 2013

97. Smarter
Social
600
400
Media
200
0
14/11…
14/12…
14/1/…
14/2/…
14/3/…
14/4/…
14/5/…
14/6/…
14/7/…
Birmingham Leicester
Manchester Nottingham
© 2013

98. Concept
Data Collection / Integration tools Data
Internet of Things / Connectivity to
Intelligence
Data compatibility to your business
applications
Data Visualisation
Meta Data
Decision Support
© 2013

99. R&D
Data
to
Intelligence
© 2013

100. Projects – Strand Hardware
Data
to
Intelligence
© 2013

101. Projects – Strand
Data
to
Intelligence
© 2013

102. Projects Data to
Intelligence
© 2013

103. IIPSI DI Facilities
Decision
Design
Support
Studio
Room
Mobile App Cloud
Lab App Lab
© 2013

104. This afternoon ……
Smarter Social Cloud
Media for Business
© 2013

105. Thank you
Contact WMG SME Team:
@WMGSME
02476 575 594
wmgsme@warwick.ac.uk
www.warwick.ac.uk/go/iipsi
© 2013

106. Afternoon sessions
1215 Lunch and Networking
Commercial Cloud for
Innovative
Design with Business &
Polymer Success
Intent Smarter Social
Technologies through IP Media
Ground Floor First Floor First Floor First Floor
Technology Hall Exec Meeting room Meeting Rooms 1+2 Seminar Room
Adrian Chettle
1315 Dr Ben Wood Carolyn Parkinson Dr Xiao Ma
Withers & Rogers
Adrian Chettle
1415 Dr Ben Wood Carolyn Parkinson Dr Xiao Ma
Withers & Rogers
Look at your badges for the order of your sessions
First Floor (HERE)
1515 Innovation Programme next steps Chris Brown
© 2013
1530 Close & optional 5 minute intensive clinics (one to ones) All

107. © 2013

108. NPD Journey
© 2013

109. Idea to Innovation
• Best Idea - current thinking doesn’t have to
be perfect
• Innovation is the result
• The process is creativity
• To make this happen takes courage
• Pressures within business inhibit – IIPSI is an
opportunity to escape confines of restrictions and
barriers and look at new opportunities
© 2013

110. The Programme
• Creating
• Building
• Learning
• Solving
• Grow your business; product or service
© 2013

111. Product & Service Lifecycle support
Sales and profit
Development & Introduction Growth Maturity Decline
© 2013

112. Where’s your focus?
• Get into small groups (3-4) and talk about;
“What’s the one thing you’re taking from
today and where is your future focus?”
– People (Experience Led)
– Product (Polymer)
– Digital
© 2013

113. Next Steps
1. Choose your Day 2 sessions to help grow
your business or develop your product
2. Talk to us about a specific projects that you
would like to start
© 2013

114. Day Two Structure
• Practical
• In-depth
• Hands on
• Advanced technical demonstrators
• Access to academics and researchers
People Product Digital
Carolyn Parkinson Dr Ben Wood Dr Xiao Ma
Experience Led Innovation
Digital Prototyping Cloud Computing
toolkit
Product Perception Visualising your Product Smarter Social Media
Designing for User Adding functionality to your
Data to intelligence
Experience product
Low Volume Manufacture
Design for Emotion Mobile for Business
© 2013

115. Questions
© 2013

116. Innovation Programme Next Steps…..
• Experience Led Innovation
– 13th February – People Centred Innovation
– 5th March – People Centred Innovation
• Polymer Innovation
– 14th February – Innovative Manufacturing Technologies
– 12th March – Innovative Manufacturing Technologies
• Digital Innovation
– 21st February – Social Media for Business
– 27th February – Cloud For Business
Get the dates in your diary and sign up at
http://wmgsme.eventbrite.com/
© 2013

117. Project Enquiry + Information
First Floor (HERE)
Close optional 5 minute intensive
1530-1600
clinics (one to ones)
© 2013