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From Product Design to Policy Change: Environmental strategies in plain language
- 1. From Product Design to Policy Change Environmental strategies in plain language Julie Swanson Wisconsin Clearinghouse for Prevention Resources
- 2. Meet Harriet Eat healthy! Flickr: grantneufeld
- 9. What can Harriet do?
- 10. Environmental Strategies • What they are • Why they work
- 11. Individual Strategies Knowledge Skills Attitude
- 12. Individual Strategy Flickr: kissyface
- 16. Environmental Strategies 1. Physical environment 2. Social environment 3. Policies and systems
- 17. Physical Environment • Product Design • Physical Space
- 18. Product Design Fire-safe cigarettes Coalition for Fire Safe Cigarettes
- 19. Product Design Pre-cut carrots Flickr: Cjdaniel, freddy
- 20. Product Design Provide feedback. Flickr: freegorifero
- 23. Physical Environment • Product design • Physical Space
- 24. Physical Environment • Product design • Physical Space
- 26. Flickr: nnecapa
- 27. Minneapolis Star Tribune, 9/2008
- 29. Retail Placement Flickr: dallas123
- 30. November 2006
- 32. Physical environment Product design: easier or safer Physical space: change the physical space
- 33. Time to help Harriet
- 34. Environmental Strategies 1. Physical environment 2. Social environment 3. Policies and systems
- 35. We are influenced by others Community norms Social proof Flickr: marcalandavis Social networks
- 36. Community norms about alcohol? Flickr: matt_grum
- 37. About walking? flickr:titicat
- 39. About portion size? Flickr: bourgeoisbee Flickr: wyscan
- 40. Social proof
- 41. Flickr: room317
- 42. Social proof
- 43. Social Networks The spread of obesity in a large social network over 32 years New England Journal of Medicine, July 2007
- 44. Smoking behavior spreads through social ties New England Journal of Medicine, Vol. 358, No. 21, pp. 2249-2258 May 22, 2008
- 45. We are influenced by others Community norms Social proof Flickr: marcalandavis Social networks
- 46. Influence the social environment Make it visible
- 47. Show people what others are doing Amazon.com
- 48. It’s Not Just Wisconsin 24 states have comprehensive smoke-free air laws (Date law takes/took effect) Updated 8/2008
- 49. Wisconsin Wants Smoke-Free Air 69%
- 50. Show role models
- 51. Show opinion leaders Source: Community Action for Tobacco-Free Living
- 52. Use social media
- 53. My Neighborhood My Groups My Friends Find Friends
- 54. SmokeFree Wisconsin “We didn’t expect these results!”
- 56. How can Harriet use the social environment Norms: What everybody else is doing Social proof: Role models & opinion leaders Social networks: Connections
- 57. Environmental Strategies 1. Physical environment 2. Social environment 3. Policies and systems
- 59. Policies and Systems • Available • Affordable • Attractive • Acceptable
- 60. Availability: Smokefree Air Laws
- 61. Availability: Minimum Age Laws
- 62. Availability www.afsz.org
- 65. Attractive
- 72. Change Policy and Systems Available Where When Affordable Cost Attractive Advertising Sponsorship Acceptable Incentives Penalties Law enforcement
- 73. Help Harriet
- 74. Competitive Foods Farm to School Flickr: trp0 Flickr: roswellsgirl
- 75. Environmental Strategies Make healthy behavior easy and popular.
- 77. Environmental Strategies Strategies that incorporate prevention efforts aimed at changing or influencing community conditions, standards, institutions, structures, systems and policies. CADCA
- 80. Explaining Environmental Strategies •Who? •What ? •Why?
- 81. Who? Individuals Populations
- 82. What? Knowledge Physical environment Skills Social environment Attitudes Policies and systems
- 83. Why? • More people • Bigger impact • Faster results
- 84. More people Prevention classes Increase tax Some kids All kids in Wisconsin
- 85. Big Impact Amount people buy Price MDK@Klitzner-Assoc.com
- 86. Big Impact No. of lives Fisher: EnvPrevStrategies
- 87. Faster Results Admissions for acute myocardial infarction during six-month periods from June to November before, during and after the smoke-free ordinance. The law was implemented on June 5, 2002. Source: BMJ 2004;328:977-80.
- 88. Faster Results Admissions for acute myocardial infarction during six-month periods from June to November before, during and after the smoke-free ordinance. The law was implemented on June 5, 2002. Source: BMJ 2004;328:977-80.
- 89. Faster Results Admissions for acute myocardial infarction during six-month periods from June to November before, during and after the smoke-free ordinance. The law was implemented on June 5, 2002. Source: BMJ 2004;328:977-80.
- 90. Environmental strategies work • More people • Bigger impact • Faster results
- 91. Environmental Strategies Product design Make it easy Physical space Make it popular Community norms Social proof Social networks Make it the default Change policies and systems
- 92. Environmental Strategies Make it easy and popular to be healthy.
- 93. We can ignore the environment Flickr: strikevenom
- 94. We can work with the environment Flickr: nealy-j/
- 95. We can change the environment Flickr: in-the-rainbow
- 98. Credits • Flicker Photos • WI Tobacco Prevention and Control Program • Micheal Klitzner CDM
- 99. Environmental Strategies • Challenges we face • Ideas for next steps
- 100. Industry opposition
- 101. Fear
- 102. Cultural values Milwaukee Journal Sentinel March 2006
- 103. Knowledge and Skills • Policy advocacy and lobbying • Community organizing • Persuasive communication • Media advocacy • Civics 101
- 104. Environmental Strategies • Challenges we face • Ideas for next steps
- 105. Get out of our silos Flickr: zoomzoom
- 106. Use social influence
- 107. Provide training and tools
- 108. Answer questions
- 109. Show people what to expect
- 110. Change requirements • Grant guidelines • Program boundary statements • Template objectives • Reporting requirements