WACEC: Supporting Community Development with Broadband
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Mary Kluz, Will Andresen presentation to WACEC June 2016. Wisconsin. University Wisconsin-Extension, Broadband & E-Commerce Education Center.
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WACEC: Supporting Community Development with Broadband
- 1. Supporting Community Development with Broadband June 21 ,2016 Mary Kluz Will Andresen Broadband & E-Commerce Education Center http://broadband.uwex.edu | wibroadband@uwex.edu | @WI_Broadband | 608-890-4255
- 2. There comes an issue…
- 3. And it is not just in our state…
- 4. We notice… we check in.
- 6. Digitization in US industry sectors McKinsey Global Institute Digital America: a Tale of the Haves and Have-Mores, 2015
- 7. Median Household Income Growth: High BB Adoption Vs. Otherwise Similar Whitacre, Galardo, Strover for the National Agricultural and Rural Development and Policy Center, 2013
- 10. • Research in the U.S. shows… • 56% of businesses and organizations say broadband is essential for remaining in current location • 56% of households say they would definitely/likely relocate if broadband was not available • 32% of households work from home or have a home-based business The Internet has become the highway for technology Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households
- 11. Interaction between factors affecting broadband development Internet service provider activity Availability of infrastructure Consumer demand / adoption Consumer confidence Potential public role? Affordability Consumer savvy Regulations Potential public role? Return on Investment
- 12. A framework for change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 14. Compete Co-exist Communicate Cooperate Coordinate Collaborate Integrate Competition for clients, resources, partners, public attention No systematic connection between agencies / organizations Inter-agency information sharing (e.g. networking) As needed, often informal, interaction, on discrete activities or projects Organizations systematically adjust and align work with each other for greater outcomes Longer term interaction based on shared mission, goals; shared decision- makers and resources Fully integrated programs, planning, funding TRUST TURF
- 17. The internet today is, at a minimum, today’s Yellow Pages. Businesses that don’t have a basic online presence are less likely to grow, or survive. E-Commerce Pilot Projects 2014--2015 6pilot counties 96attendees, general sessions 41 individual consultations Coming Up… Vernon & Crawford Counties July 13-14 2016 http://bit.ly/28JjXDR “I attended the ecommerce training and was impressed with the knowledge of the presenters and the depth of the material. The audience was engaged and interested. This is a very valuable topic and is just what we need in rural Wisconsin.”
- 18. broadband: the players • Federal level: – Federal Communication Commission (FCC) – National Telecommunications and Information Administration (NTIA) • http://www.ntia.doc.gov/report/2015/broadbandusa -guide-federal-funding-broadband-projects – US Department of Agriculture (USDA), others who administer grants and loans
- 19. • State level: – State Broadband Office http://www.link.wisconsin.gov/
- 20. • Local level – Government (county & municipal) – Consumers, judge it according to • Capacity (including speed) • Cost • Reliability broadband: the players
- 21. Broadband & E-Commerce Education Center wibroadband@uwex.edu Twitter @WI_Broadband 608-890-4255 Mary Kluz, Community Development, mary.kluz@ces.uwex.edu 608-890-4254 Find this presentation online: http://www.slideshare.net/WI_Broadband
- 22. Mary Kluz Community Development Outreach mary.kluz@uwex.edu 608-890-4254 Will Andresen Interim Regional Director will.andresen@ces.uwex.edu
Editor's Notes
- We keep communication open between educators who are closely connected to Wisconsin communities and the specialists who are tracking issues at the national and global level. State specialists may also work with their Center directors, as we do, to convene advisory groups. The BEC recently finished work with an Advisory Council whose members were drawn from a wide variety of sectors: Wis Towns Association, Public Service Commission, agencies working with the elderly and the low income population, internet service providers, the WEDC, agricultural interests and legilsators.
- IN the case of broadband, one can’t HELP but notice that this technology is affecting all aspects of how we live in community. In fact, the internet and its increasing speed has created whole new industries. I think a few decades ago, no one would have imagined that something like Facebook would have any public trading value. This change in how we live in community is why people are getting engaged around broadband and concerned that people have access and know how to use it well. It has become clear that differing abilities to access this technology leads to disparity.
- Companies continue to integrate digital tools into every aspect of business process. MGI created an index of 27 factors; around assets (8 metrics) usage (11 metrics) and labor (8 metrics) to estimate how well digital tools were utilized within a sector. Top sectors: Info/Communication Technology; Media; Professional services: Finance and insurance. This is also blurring lines between sectors: Amazon started selling books, evolved into selling almost everything; now is in publishing, other media. to note: workers in the most digized industries see wage growth 2X the national average.
- RURAL:: Whitacre, Galardo and Strover for the National and Rural Development and Policy Center, 2013 http://www.nardep.info/Broadband_2.html Researchers from Oklahoma State, Mississippi State and the University of Texas. They looked at seven factors related to local economics, including median household income, the percentage of people in poverty, the total people employed, non-farm proprietor income, the number of firms with paid employees, the percentage of non-farm proprietors and the percentage of employees classified as “creative class.” Take Away: “If there were a lot of people without broadband available or not a lot of providers, it negatively impacts all seven economic measures,” said Whitacre.
- One thing Will did to learn more about this up and coming issue was to attend a Broadband Bootcamp in 2013. what is a broadband bootcamp?
- As part of the bootcamps, participants take a look at the complex system that drives broadband development, and we try to see the interactions between factors to figure out where to “grease the wheel”
- We cover a research-based framework of change as a means to help community members choose the most effective steps they can take, depending upon where they are in the change process. Changing the way we learn, play, work and do business all at once is a complicated change! Many educators are already familiar because they are well grounded in community development work. The bootcamp is a chance to strategize about how the community development research and tools can be most effectively applied to this latest issue.
- At the Center, we help people stay in touch after bootcamp and reach those who have not attended through a weekly electronic news blast, meeting coordination and responses to community requests through our local educators.
- Educators share tools from community development research to apply to developing community capacity around a new issue.
- What happens when an educator goes back to the community with more information? How did having the collaborative relationship with the BEC help the people in Iron County?
- “Bootcamp” has continued to evolve. Our most recent bootcamps involved community partners and internet service providers, along with the educators. Working with local educators, the Broadband and Ecommerce center has offered e commerce training to local small businesses. First pilot happened in northern part of the state;
- First round of trainings, 2014 – held in Ashland/Bayfield counties area and in Oneida/Vilas counties area Second round 2015 – held in Clark/Wood counties area This year – Vernon/Crawford counties Rural broadband supported over $100 billion in e-commerce in 2015. The largest share was in manufacturing, where a majority of transactions now involve electronic data exchange over broadband networks. Nearly $10 billion involved retail sales; if broadband had the same reach in rural areas as it does in urban areas, sales would have been at least $1 billion higher
- A clearer understanding of the different players in development allows community members to investigate how they what role they might play to improve access and adoption in their community.
- A short update on what is going on at the state level -the applications for state Broadband Expansion Grants were due last week, on June 16. -the state legislature is convening a study committee on rural broadband. Check the Legislative Council website for more information. Committees made recommendations for committee member, including citizen members, last week.
- TO encourage you to learn more about how things work, who is making policy and to join the conversation. We like to remind people that it is not only about access but also helping people learn how to use the internet to improve their lives. Plug the policy document, with stories of what people are doing to be more proactive on development.